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Swiss (SMI) Advertising Industry Analysis

UpdatedMar 31, 2026
DataAggregated Company Financials
Companies2
  • 7D-1.2%
  • 3M-5.5%
  • 1Y-8.1%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 1.2%, driven by a pullback from APG|SGA of 2.5%. In contrast, MCH Group has gained 5.9%. Overall the industry is down 8.1% in 12 months.

Industry Valuation and Performance

Has the Swiss Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 31 Mar 2026CHF 700.1mCHF 717.6mCHF 45.6m13.9x15.3x1x
Thu, 26 Feb 2026CHF 772.0mCHF 728.3mCHF 35.1m25.5x22x1.1x
Sat, 24 Jan 2026CHF 778.1mCHF 728.3mCHF 35.1m25.9x22.2x1.1x
Mon, 22 Dec 2025CHF 720.4mCHF 728.3mCHF 35.1m21.8x20.5x1x
Wed, 19 Nov 2025CHF 712.8mCHF 728.3mCHF 35.1m21.2x20.3x1x
Fri, 17 Oct 2025CHF 744.4mCHF 728.3mCHF 35.1m22.2x21.2x1x
Sun, 14 Sep 2025CHF 761.6mCHF 750.2mCHF 33.3m28.8x22.9x1x
Tue, 12 Aug 2025CHF 785.5mCHF 750.2mCHF 33.3m29.2x23.6x1x
Thu, 10 Jul 2025CHF 847.2mCHF 750.2mCHF 33.3m31.4x25.5x1.1x
Sat, 07 Jun 2025CHF 842.7mCHF 750.2mCHF 33.3m31.1x25.3x1.1x
Mon, 05 May 2025CHF 771.0mCHF 750.2mCHF 33.3m26.8x23.2x1x
Wed, 02 Apr 2025CHF 758.4mCHF 770.1mCHF 33.3m28.7x22.8x1x
Fri, 28 Feb 2025CHF 754.4mCHF 727.8mCHF 13.9m22.7x54.3x1x
Sun, 26 Jan 2025CHF 722.4mCHF 727.8mCHF 13.9m21.4x52x1x
Tue, 24 Dec 2024CHF 717.1mCHF 727.8mCHF 13.9m21.1x51.7x1x
Thu, 21 Nov 2024CHF 695.6mCHF 727.8mCHF 13.9m20.3x50.1x1x
Sat, 19 Oct 2024CHF 736.5mCHF 727.8mCHF 13.9m21.5x53.1x1x
Mon, 16 Sep 2024CHF 715.0mCHF 725.0mCHF 12.5m21.8x57x1x
Wed, 14 Aug 2024CHF 710.4mCHF 705.1mCHF 14.0m22x50.6x1x
Fri, 12 Jul 2024CHF 715.2mCHF 705.1mCHF 14.0m22.2x50.9x1x
Sun, 09 Jun 2024CHF 768.6mCHF 705.1mCHF 14.0m22.7x54.7x1.1x
Tue, 07 May 2024CHF 773.1mCHF 705.1mCHF 14.0m22.5x55x1.1x
Thu, 04 Apr 2024CHF 809.7mCHF 705.1mCHF 14.0m24.8x57.7x1.1x
Sat, 02 Mar 2024CHF 782.7mCHF 715.6mCHF 32.6m21.5x24x1.1x
Mon, 29 Jan 2024CHF 668.0mCHF 715.6mCHF 32.6m18.3x20.5x0.9x
Wed, 27 Dec 2023CHF 664.0mCHF 715.6mCHF 32.6m18.5x20.4x0.9x
Fri, 24 Nov 2023CHF 652.2mCHF 715.6mCHF 32.6m18.4x20x0.9x
Sun, 22 Oct 2023CHF 637.2mCHF 715.6mCHF 32.6m18.1x19.5x0.9x
Tue, 19 Sep 2023CHF 677.8mCHF 707.6mCHF 32.3m19.3x21x1x
Thu, 17 Aug 2023CHF 679.9mCHF 678.9mCHF 14.4m23.6x47.3x1x
Sat, 15 Jul 2023CHF 685.7mCHF 678.9mCHF 14.4m23.7x47.7x1x
Mon, 12 Jun 2023CHF 825.4mCHF 1.3bCHF 939.0k23.9x879.1x0.7x
Wed, 10 May 2023CHF 857.0mCHF 1.3bCHF 939.0k24.4x912.7x0.7x
Fri, 07 Apr 2023CHF 842.1mCHF 1.3bCHF 11.6m23.5x72.7x0.6x
Price to Earnings Ratio

72.7x


Total Market Cap: CHF 842.1mTotal Earnings: CHF 11.6mTotal Revenue: CHF 1.3bTotal Market Cap vs Earnings and Revenue0%0%0%
Swiss Advertising Industry Price to Earnings3Y Average 79.3x202420252026
Current Industry PE
    There are only 2 companies in the Swiss Advertising industry, so there is insufficient data to make an industry-wide assessment of both the PE and PS ratio.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 58% per year over the last three years.
  • Meanwhile revenues for these companies have declined 18% per year.
  • This means that less sales are being generated overall, but since cost of doing business is lower, profits have been increasing.

Industry Comparison

How does Swiss Advertising compare with similar industries?

CH Market1.81%
Telecom-1.72%
Media-3.59%
Advertising-1.20%
Publishing-4.79%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
MCHN MCH GroupCHF 3.745.9%
+CHF 6.6m		6.9%PE6.2x

Latest News

MCHN
CHF 3.74
MCH Group
7D
5.9%
1Y
6.9%
APGN
CHF 195.00
APG|SGA
7D
-2.5%
1Y
-10.6%