Investors Continue Waiting On Sidelines For Portobello S.p.A. (BIT:POR)
Feb 02
Have your own idea? Try our Stock Screener
Italian (Borsa Italiana) Advertising Industry Analysis
UpdatedFeb 08, 2026
DataAggregated Company Financials
Companies15
- 7D4.6%
- 3M4.1%
- 1Y24.1%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 2.5%, driven by a pullback from Fiera Milano of 0.8%. In contrast, Portobello has gained 28%. This takes the industry's 12 month performance to a gain of 20%. Earnings are forecast to grow by 27% annually.
Industry Valuation and Performance
Has the Italian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 08 Feb 2026 | €1.2b | €1.2b | €57.6m | 16.8x | 21.7x | 1x |
| Tue, 06 Jan 2026 | €1.2b | €1.2b | €58.3m | 16.8x | 20.8x | 1x |
| Thu, 04 Dec 2025 | €1.2b | €1.2b | €60.1m | 16.4x | 20.1x | 1x |
| Sat, 01 Nov 2025 | €1.2b | €1.2b | €61.0m | 16.4x | 19.6x | 1x |
| Mon, 29 Sep 2025 | €1.2b | €1.2b | €58.4m | 22.2x | 19.9x | 1x |
| Wed, 27 Aug 2025 | €1.3b | €1.1b | €50.1m | 23.8x | 26.4x | 1.2x |
| Fri, 25 Jul 2025 | €1.2b | €1.1b | €40.4m | 32.9x | 30.5x | 1.1x |
| Sun, 22 Jun 2025 | €1.2b | €1.1b | €40.4m | 27.2x | 30.9x | 1.2x |
| Tue, 20 May 2025 | €1.1b | €1.1b | €41.4m | 21.2x | 25.9x | 1x |
| Thu, 17 Apr 2025 | €955.2m | €1.1b | €59.2m | 13.7x | 16.1x | 0.9x |
| Sat, 15 Mar 2025 | €974.6m | €1.0b | €51.9m | 14.2x | 18.8x | 0.9x |
| Mon, 10 Feb 2025 | €980.3m | €1.1b | €69.9m | 12x | 14x | 0.9x |
| Wed, 08 Jan 2025 | €938.3m | €1.1b | €69.9m | 12.1x | 13.4x | 0.9x |
| Fri, 06 Dec 2024 | €878.6m | €1.2b | €59.7m | 10.9x | 14.7x | 0.8x |
| Sun, 03 Nov 2024 | €870.4m | €1.1b | €63.8m | 11.5x | 13.7x | 0.8x |
| Tue, 01 Oct 2024 | €830.0m | €1.2b | €17.3m | 13.6x | 48x | 0.7x |
| Thu, 29 Aug 2024 | €852.0m | €1.2b | €18.5m | 12.8x | 46.1x | 0.7x |
| Sat, 27 Jul 2024 | €898.1m | €1.2b | €20.4m | 13.3x | 44.1x | 0.7x |
| Mon, 24 Jun 2024 | €597.6m | €900.3m | -€24,290,463.00 | 14x | -24.6x | 0.7x |
| Wed, 22 May 2024 | €583.9m | €904.2m | -€29,041,371.00 | 15x | -20.1x | 0.6x |
| Fri, 19 Apr 2024 | €548.9m | €886.2m | -€40,327,292.00 | 13.2x | -13.6x | 0.6x |
| Sun, 17 Mar 2024 | €562.2m | €907.3m | €4.5m | 12.4x | 125.5x | 0.6x |
| Tue, 13 Feb 2024 | €596.1m | €907.3m | €4.5m | 12.2x | 133.1x | 0.7x |
| Thu, 11 Jan 2024 | €653.7m | €983.2m | €3.9m | 12.7x | 168.2x | 0.7x |
| Sat, 09 Dec 2023 | €419.8m | €766.1m | €8.4m | 13.2x | 50.3x | 0.5x |
| Mon, 06 Nov 2023 | €628.3m | €1.9b | €41.3m | 11.3x | 15.2x | 0.3x |
| Wed, 04 Oct 2023 | €629.3m | €1.9b | €56.0m | 16.9x | 11.2x | 0.3x |
| Fri, 01 Sep 2023 | €654.5m | €1.8b | €74.3m | 16.2x | 8.8x | 0.4x |
| Sun, 30 Jul 2023 | €667.1m | €1.8b | €64.4m | 16.3x | 10.4x | 0.4x |
| Tue, 27 Jun 2023 | €677.1m | €1.8b | €64.4m | 16x | 10.5x | 0.4x |
| Thu, 25 May 2023 | €728.2m | €1.8b | €58.3m | 26.3x | 12.5x | 0.4x |
| Sat, 22 Apr 2023 | €729.3m | €1.8b | €47.4m | 35.6x | 15.4x | 0.4x |
| Mon, 20 Mar 2023 | €712.9m | €1.7b | €59.4m | 25.3x | 12x | 0.4x |
| Wed, 15 Feb 2023 | €716.3m | €1.6b | €55.1m | 22.6x | 13x | 0.4x |
Price to Earnings Ratio
13x
Current Industry PE
- Investors are pessimistic on the Italian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 20.7x which is lower than its 3-year average PE of 181x.
- The industry is trading close to its 3-year average PS ratio of 0.72x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
- Meanwhile revenues for these companies have declined 10% per year.
- This means that the cost of doing business could be reducing since sales have declined but profits have remained steady.
Industry Comparison
How does Italian Advertising compare with similar industries?
| IT Market | 0.87% | |
| Telecom | 4.03% | |
| Media | -0.44% | |
| Advertising | 4.59% | |
| Publishing | -1.52% | |
| Broadcasting | -2.19% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| IEG Italian Exhibition Group | €10.75 | 16.8% +€47.3m | 46.5% | PE12.4x | |
| FM Fiera Milano | €7.06 | 1.4% +€7.1m | 37.1% | PE24.6x | |
| VVG Vivenda Group | €0.45 | 25.7% +€853.9k | -24.0% | PS0.3x | |
| DGT DigiTouch | €1.99 | 1.3% +€345.4k | 9.1% | PE16.5x | |
| PMT Promotica | €2.36 | 0.9% +€340.4k | 6.3% | PE17.1x |
