Analysis Article • May 24
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- 7D-1.2%
- 3M11.1%
- 1Y27.9%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.2%, driven by pullbacks in Italian Exhibition Group and Fiera Milano of 2.3% and 1.4%, respectively. Meanwhile, Promotica actually outperformed within the industry, gaining 7.9% in the last week. In the past year, the industry has gained 28%. In the next few years, earnings are forecast to decline by 9.1% annually.
Industry Valuation and Performance
Has the Italian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Mon, 29 Jun 2026 | €1.4b | €1.4b | €123.9m | 13.3x | 11.4x | 1x |
| Wed, 27 May 2026 | €1.4b | €1.4b | €123.9m | 13.5x | 11.6x | 1.1x |
| Fri, 24 Apr 2026 | €1.4b | €1.3b | €84.0m | 16x | 16.7x | 1.1x |
| Sun, 22 Mar 2026 | €1.3b | €1.3b | €87.6m | 14.4x | 14.7x | 1x |
| Tue, 17 Feb 2026 | €1.3b | €1.2b | €57.6m | 16.9x | 22.1x | 1.1x |
| Thu, 15 Jan 2026 | €1.2b | €1.2b | €57.6m | 16.9x | 21.1x | 1x |
| Sat, 13 Dec 2025 | €1.2b | €1.2b | €58.3m | 15.9x | 20.7x | 1x |
| Mon, 10 Nov 2025 | €1.2b | €1.2b | €61.0m | 16.8x | 19.2x | 1x |
| Wed, 08 Oct 2025 | €1.2b | €1.2b | €58.3m | 16.6x | 20.2x | 1x |
| Fri, 05 Sep 2025 | €1.3b | €1.1b | €43.4m | 24.4x | 30.3x | 1.2x |
| Sun, 03 Aug 2025 | €1.3b | €1.1b | €51.4m | 22.5x | 24.6x | 1.1x |
| Tue, 01 Jul 2025 | €1.3b | €1.1b | €40.4m | 30.6x | 31.1x | 1.2x |
| Thu, 29 May 2025 | €1.1b | €1.1b | €41.1m | 22.2x | 26x | 1x |
| Sat, 26 Apr 2025 | €991.3m | €1.1b | €59.2m | 14.3x | 16.8x | 0.9x |
| Mon, 24 Mar 2025 | €982.8m | €1.0b | €51.9m | 14.3x | 18.9x | 0.9x |
| Wed, 19 Feb 2025 | €1.0b | €1.1b | €69.9m | 12.3x | 14.4x | 1x |
| Fri, 17 Jan 2025 | €918.6m | €1.1b | €69.9m | 11.8x | 13.1x | 0.9x |
| Sun, 15 Dec 2024 | €902.7m | €1.2b | €59.7m | 11.8x | 15.1x | 0.8x |
| Tue, 12 Nov 2024 | €858.7m | €1.1b | €63.8m | 11.2x | 13.5x | 0.8x |
| Thu, 10 Oct 2024 | €813.1m | €1.1b | €63.8m | 11.2x | 12.8x | 0.7x |
| Sat, 07 Sep 2024 | €832.5m | €1.2b | €18.5m | 13.3x | 45.1x | 0.7x |
| Mon, 05 Aug 2024 | €852.3m | €1.2b | €18.0m | 13.3x | 47.2x | 0.7x |
| Wed, 03 Jul 2024 | €881.6m | €1.2b | €20.4m | 14x | 43.3x | 0.7x |
| Fri, 31 May 2024 | €580.9m | €904.2m | -€25,149,971.00 | 14.7x | -23.1x | 0.6x |
| Sun, 28 Apr 2024 | €546.0m | €886.0m | -€40,662,873.00 | 13.7x | -13.4x | 0.6x |
| Tue, 26 Mar 2024 | €562.3m | €915.0m | €29,545.00 | 11.9x | 19033x | 0.6x |
| Thu, 22 Feb 2024 | €581.3m | €907.3m | €4.5m | 11.8x | 129.8x | 0.6x |
| Sat, 20 Jan 2024 | €658.6m | €983.2m | €3.9m | 12.7x | 169.5x | 0.7x |
| Mon, 18 Dec 2023 | €414.0m | €765.0m | €6.8m | 13.2x | 60.7x | 0.5x |
| Wed, 15 Nov 2023 | €621.5m | €1.9b | €41.3m | 11.5x | 15x | 0.3x |
| Fri, 13 Oct 2023 | €628.8m | €1.9b | €41.4m | 12.6x | 15.2x | 0.3x |
| Sun, 10 Sep 2023 | €644.4m | €1.8b | €73.5m | 16.1x | 8.8x | 0.3x |
| Tue, 08 Aug 2023 | €655.3m | €1.8b | €64.4m | 15.9x | 10.2x | 0.4x |
| Thu, 06 Jul 2023 | €668.2m | €1.8b | €64.4m | 16.2x | 10.4x | 0.4x |
Price to Earnings Ratio
10.4x
Current Industry PE
- Investors are pessimistic on the Italian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 11.4x which is lower than its 3-year average PE of 182x.
- The 3-year average PS ratio of 0.81x is lower than the industry's current PS ratio of 1.0x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have grown 24% per year over the last three years.
- Meanwhile revenues for these companies have declined 9.6% per year.
- This means that less sales are being generated overall, but since cost of doing business is lower, profits have been increasing.
Industry Comparison
How does Italian Advertising compare with similar industries?
| IT Market | -2.72% | |
| Telecom | -0.16% | |
| Media | -3.55% | |
| Advertising | -1.16% | |
| Publishing | -1.28% | |
| Broadcasting | -6.69% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| PMT Promotica | €3.00 | 7.9% +€3.7m | 42.9% | PE13.2x | |
| SGC SG | €0.30 | 2.4% +€200.6k | -4.8% | PS0.2x |