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Italian (Borsa Italiana) Advertising Industry Analysis
UpdatedDec 24, 2025
DataAggregated Company Financials
Companies14
- 7D-0.2%
- 3M2.6%
- 1Y32.8%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.8%, driven by a pullback from Fiera Milano of 2.2%. In the past year, the industry has gained 32%. As for the next few years, earnings are expected to grow by 26% per annum.
Industry Valuation and Performance
Has the Italian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Wed, 24 Dec 2025 | €1.2b | €1.2b | €58.3m | 16.6x | 20.5x | 1x |
| Fri, 21 Nov 2025 | €1.2b | €1.2b | €60.7m | 16.5x | 19.7x | 1x |
| Sun, 19 Oct 2025 | €1.2b | €1.2b | €61.0m | 16.3x | 19.2x | 1x |
| Tue, 16 Sep 2025 | €1.3b | €1.1b | €43.4m | 25.2x | 31.1x | 1.2x |
| Thu, 14 Aug 2025 | €1.3b | €1.1b | €50.1m | 23.6x | 26.1x | 1.2x |
| Sat, 12 Jul 2025 | €1.2b | €1.1b | €40.4m | 35.6x | 30.5x | 1.1x |
| Mon, 09 Jun 2025 | €1.1b | €1.1b | €41.1m | 23x | 26.3x | 1x |
| Wed, 07 May 2025 | €985.0m | €1.1b | €59.2m | 13.3x | 16.6x | 0.9x |
| Fri, 04 Apr 2025 | €946.0m | €1.0b | €51.9m | 14.2x | 18.2x | 0.9x |
| Sun, 02 Mar 2025 | €974.4m | €1.1b | €69.9m | 11.9x | 13.9x | 0.9x |
| Tue, 28 Jan 2025 | €950.6m | €1.1b | €69.9m | 11.7x | 13.6x | 0.9x |
| Thu, 26 Dec 2024 | €901.0m | €1.2b | €59.7m | 11.4x | 15.1x | 0.8x |
| Sat, 23 Nov 2024 | €851.9m | €1.2b | €59.7m | 11x | 14.3x | 0.7x |
| Mon, 21 Oct 2024 | €864.7m | €1.1b | €63.8m | 11.3x | 13.6x | 0.8x |
| Wed, 18 Sep 2024 | €832.5m | €1.2b | €18.5m | 13.5x | 45.1x | 0.7x |
| Fri, 16 Aug 2024 | €842.8m | €1.2b | €18.4m | 12.4x | 45.7x | 0.7x |
| Sun, 14 Jul 2024 | €883.6m | €1.2b | €20.4m | 13.6x | 43.4x | 0.7x |
| Tue, 11 Jun 2024 | €578.3m | €904.0m | -€25,146,403.00 | 14.5x | -23x | 0.6x |
| Thu, 09 May 2024 | €559.6m | €892.3m | -€38,809,371.00 | 13.4x | -14.4x | 0.6x |
| Sat, 06 Apr 2024 | €556.4m | €942.5m | €3.6m | 14.2x | 152.6x | 0.6x |
| Mon, 04 Mar 2024 | €575.4m | €907.3m | €4.5m | 11.8x | 128.5x | 0.6x |
| Wed, 31 Jan 2024 | €672.4m | €983.2m | €3.9m | 12.8x | 173x | 0.7x |
| Fri, 29 Dec 2023 | €653.2m | €765.0m | €6.8m | 12.9x | 95.8x | 0.9x |
| Sun, 26 Nov 2023 | €642.8m | €1.9b | €41.9m | 11.8x | 15.4x | 0.3x |
| Tue, 24 Oct 2023 | €617.7m | €1.9b | €41.3m | 11.7x | 14.9x | 0.3x |
| Thu, 21 Sep 2023 | €636.8m | €1.8b | €72.0m | 16.7x | 8.8x | 0.3x |
| Sat, 19 Aug 2023 | €645.2m | €1.8b | €69.1m | 16.3x | 9.3x | 0.4x |
| Mon, 17 Jul 2023 | €672.1m | €1.8b | €64.4m | 16x | 10.4x | 0.4x |
| Wed, 14 Jun 2023 | €697.9m | €1.8b | €64.4m | 16.2x | 10.8x | 0.4x |
| Fri, 12 May 2023 | €718.1m | €1.8b | €47.4m | 34.6x | 15.2x | 0.4x |
| Sun, 09 Apr 2023 | €726.2m | €1.7b | €47.4m | 32.9x | 15.3x | 0.4x |
| Tue, 07 Mar 2023 | €704.2m | €1.6b | €55.1m | 20.9x | 12.8x | 0.4x |
| Thu, 02 Feb 2023 | €710.4m | €1.6b | €55.1m | 22.9x | 12.9x | 0.4x |
| Sat, 31 Dec 2022 | €667.0m | €1.6b | €55.1m | 24.7x | 12.1x | 0.4x |
Price to Earnings Ratio
12.1x
Current Industry PE
- Investors are pessimistic on the Italian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 20.4x which is lower than its 3-year average PE of 181x.
- The 3-year average PS ratio of 0.70x is lower than the industry's current PS ratio of 1.0x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
- Meanwhile revenues for these companies have declined 11% per year.
- This means that the cost of doing business could be reducing since sales have declined but profits have remained steady.
Industry Comparison
How does Italian Advertising compare with similar industries?
| IT Market | 1.34% | |
| Telecom | 2.23% | |
| Media | 0.76% | |
| Advertising | -0.22% | |
| Publishing | 2.23% | |
| Broadcasting | 0.27% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| IEG Italian Exhibition Group | €8.68 | 3.8% +€9.8m | 37.8% | PE10x | |
| PMT Promotica | €2.36 | 2.6% +€1.0m | 0% | PE17.1x | |
| BWZ Beewize | €0.32 | 6.7% +€223.6k | -41.3% | PS0.8x | |
| IDNTT IDNTT | €2.78 | 0.7% +€151.1k | -4.1% | PE28.1x | |
| EPRB Eprcomunicazione | €1.43 | 2.1% +€84.1k | 24.3% | n/a |
