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Italian (Borsa Italiana) Advertising Industry Analysis

UpdatedAug 12, 2026
DataAggregated Company Financials
Companies15
  • 7D-5.8%
  • 3M5.8%
  • 1Y25.7%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 5.8%, driven by Italian Exhibition Group declining 12%. On the other hand Portobello is actually up 49%. Over the past 12 months, the industry was up 26%. As for the next few years, earnings are forecast to decline by 6.9% per annum.

Industry Valuation and Performance

Has the Italian Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Thu, 13 Aug 2026€1.5b€1.4b€124.4m13.5x11.9x1.1x
Sat, 11 Jul 2026€1.5b€1.4b€124.4m14.5x12x1.1x
Mon, 08 Jun 2026€1.4b€1.4b€123.9m13.4x11.3x1x
Wed, 06 May 2026€1.3b€1.3b€83.2m15.9x16.1x1.1x
Fri, 03 Apr 2026€1.3b€1.3b€91.5m14.6x14.4x1x
Sun, 01 Mar 2026€1.4b€1.2b€57.6m17.1x23.8x1.1x
Tue, 27 Jan 2026€1.2b€1.2b€57.6m16.4x21.2x1x
Thu, 25 Dec 2025€1.2b€1.2b€58.3m16.6x20.5x1x
Sat, 22 Nov 2025€1.2b€1.2b€61.9m16x19.3x1x
Mon, 20 Oct 2025€1.2b€1.2b€61.0m16.3x19.2x1x
Wed, 17 Sep 2025€1.3b€1.1b€43.4m24.9x31x1.2x
Fri, 15 Aug 2025€1.3b€1.1b€50.1m23.8x26.4x1.2x
Sun, 13 Jul 2025€1.3b€1.1b€40.4m36.1x30.9x1.2x
Tue, 10 Jun 2025€1.1b€1.1b€41.2m29.1x26.2x1x
Thu, 08 May 2025€989.4m€1.1b€55.0m19.4x18x0.9x
Sat, 05 Apr 2025€922.0m€1.0b€51.9m13.6x17.8x0.9x
Mon, 03 Mar 2025€974.4m€1.1b€69.9m11.9x13.9x0.9x
Wed, 29 Jan 2025€950.8m€1.1b€69.9m11.8x13.6x0.9x
Fri, 27 Dec 2024€901.0m€1.2b€59.7m11.4x15.1x0.8x
Sun, 24 Nov 2024€851.9m€1.2b€59.7m11x14.3x0.7x
Tue, 22 Oct 2024€865.9m€1.1b€63.8m11.6x13.6x0.8x
Thu, 19 Sep 2024€834.4m€1.2b€18.5m13.6x45.2x0.7x
Sat, 17 Aug 2024€850.4m€1.2b€18.4m12.4x46.1x0.7x
Mon, 15 Jul 2024€883.6m€1.2b€20.4m13.6x43.4x0.7x
Wed, 12 Jun 2024€573.1m€904.0m-€25,146,403.0014.3x-22.8x0.6x
Fri, 10 May 2024€560.6m€892.3m-€38,809,371.0013.6x-14.4x0.6x
Sun, 07 Apr 2024€556.4m€942.5m€3.6m14.2x152.6x0.6x
Tue, 05 Mar 2024€579.7m€907.3m€4.5m12.5x129.4x0.6x
Thu, 01 Feb 2024€674.7m€983.2m€3.9m12.3x173.6x0.7x
Sat, 30 Dec 2023€654.7m€765.0m€6.8m13x96x0.9x
Mon, 27 Nov 2023€642.8m€1.9b€41.9m11.8x15.4x0.3x
Wed, 25 Oct 2023€617.7m€1.9b€41.3m11.3x14.9x0.3x
Fri, 22 Sep 2023€640.3m€1.8b€72.0m16.6x8.9x0.3x
Sun, 20 Aug 2023€645.2m€1.8b€69.1m16.3x9.3x0.4x
Price to Earnings Ratio

9.3x


Total Market Cap: €645.2mTotal Earnings: €69.1mTotal Revenue: €1.8bTotal Market Cap vs Earnings and Revenue0%0%0%
Italian Advertising Industry Price to Earnings3Y Average 181.7x202420252026
Current Industry PE
  • Investors are pessimistic on the Italian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 11.9x which is lower than its 3-year average PE of 182x.
  • The 3-year average PS ratio of 0.84x is lower than the industry's current PS ratio of 1.1x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 22% per year over the last three years.
  • Meanwhile revenues for these companies have declined 9.2% per year.
  • This means that less sales are being generated overall, but since cost of doing business is lower, profits have been increasing.

Industry Comparison

How does Italian Advertising compare with similar industries?

IT Market0.12%
Telecom-0.98%
Media-1.93%
Advertising-5.77%
Publishing0.54%
Broadcasting-1.02%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
POR Portobello€0.9822.2%
+€946.2k
-22.2%PS0.2x
IDNTT IDNTT€3.182.6%
+€738.5k
29.3%PE69.6x
TB Triboo€0.362.0%
+€194.8k
27.1%PS0.2x
EPRB Eprcomunicazione€1.220.4%
+€14.0k
6.6%n/a

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