Narrative Update • May 02

The Consumer Staples industry is up 3.3% in the last week, with Scandinavian Tobacco Group up 0.7%. In contrast, the industry has lost 4.7% in the last 12 months. Looking forward, earnings are forecast to grow by 14% annually.
Has the Danish Consumer Staples Sector valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 10 May 2026 | DKK 171.1b | DKK 153.7b | DKK 9.8b | 15x | 17.4x | 1.1x |
| Tue, 07 Apr 2026 | DKK 170.8b | DKK 153.9b | DKK 9.7b | 16.1x | 17.5x | 1.1x |
| Thu, 05 Mar 2026 | DKK 190.2b | DKK 154.1b | DKK 10.1b | 16.3x | 18.8x | 1.2x |
| Sat, 31 Jan 2026 | DKK 182.7b | DKK 146.7b | DKK 10.4b | 16.9x | 17.5x | 1.2x |
| Mon, 29 Dec 2025 | DKK 175.4b | DKK 146.7b | DKK 10.4b | 16.8x | 16.8x | 1.2x |
| Wed, 26 Nov 2025 | DKK 169.2b | DKK 146.8b | DKK 10.5b | 15.7x | 16.2x | 1.2x |
| Fri, 24 Oct 2025 | DKK 167.4b | DKK 146.8b | DKK 10.5b | 15.9x | 15.9x | 1.1x |
| Sun, 21 Sep 2025 | DKK 160.0b | DKK 146.8b | DKK 10.5b | 15.2x | 15.2x | 1.1x |
| Tue, 19 Aug 2025 | DKK 158.7b | DKK 146.4b | DKK 10.5b | 14.9x | 15.2x | 1.1x |
| Thu, 17 Jul 2025 | DKK 175.7b | DKK 139.5b | DKK 10.7b | 16.2x | 16.5x | 1.3x |
| Sat, 14 Jun 2025 | DKK 183.6b | DKK 139.6b | DKK 10.7b | 16.3x | 17.2x | 1.3x |
| Mon, 12 May 2025 | DKK 181.9b | DKK 139.5b | DKK 10.8b | 17.5x | 16.9x | 1.3x |
| Wed, 09 Apr 2025 | DKK 172.7b | DKK 139.6b | DKK 10.8b | 16.2x | 16x | 1.2x |
| Fri, 07 Mar 2025 | DKK 182.1b | DKK 139.4b | DKK 10.9b | 17.3x | 16.8x | 1.3x |
| Sun, 02 Feb 2025 | DKK 161.4b | DKK 139.1b | DKK 11.4b | 13.5x | 14.1x | 1.2x |
| Tue, 31 Dec 2024 | DKK 151.5b | DKK 139.1b | DKK 11.4b | 13.1x | 13.2x | 1.1x |
| Thu, 28 Nov 2024 | DKK 160.8b | DKK 139.0b | DKK 11.4b | 13.5x | 14.1x | 1.2x |
| Sat, 26 Oct 2024 | DKK 169.2b | DKK 138.9b | DKK 10.8b | 13.1x | 15.6x | 1.2x |
| Mon, 23 Sep 2024 | DKK 172.8b | DKK 138.8b | DKK 10.8b | 15x | 16x | 1.2x |
| Wed, 21 Aug 2024 | DKK 164.9b | DKK 138.0b | DKK 10.8b | 14.6x | 15.3x | 1.2x |
| Fri, 19 Jul 2024 | DKK 179.3b | DKK 137.5b | DKK 10.9b | 15.3x | 16.4x | 1.3x |
| Sun, 16 Jun 2024 | DKK 188.1b | DKK 137.6b | DKK 11.0b | 14.2x | 17.2x | 1.4x |
| Tue, 14 May 2024 | DKK 193.7b | DKK 137.6b | DKK 11.0b | 13.6x | 17.6x | 1.4x |
| Thu, 11 Apr 2024 | DKK 181.6b | DKK 137.7b | DKK 11.1b | 13.6x | 16.4x | 1.3x |
| Sat, 09 Mar 2024 | DKK 183.8b | DKK 137.7b | DKK 11.1b | 13.3x | 16.6x | 1.3x |
| Mon, 05 Feb 2024 | DKK 185.8b | DKK 136.9b | DKK 11.2b | 14.4x | 16.6x | 1.4x |
| Wed, 03 Jan 2024 | DKK 175.7b | DKK 136.8b | DKK 11.2b | 14.5x | 15.7x | 1.3x |
| Fri, 01 Dec 2023 | DKK 175.8b | DKK 136.8b | DKK 11.1b | 14.6x | 15.8x | 1.3x |
| Sun, 29 Oct 2023 | DKK 176.6b | DKK 135.8b | DKK 11.2b | 12.4x | 15.7x | 1.3x |
| Tue, 26 Sep 2023 | DKK 191.0b | DKK 135.7b | DKK 11.2b | 12.5x | 17x | 1.4x |
| Thu, 24 Aug 2023 | DKK 206.8b | DKK 135.7b | DKK 11.2b | 12.9x | 18.5x | 1.5x |
| Sat, 22 Jul 2023 | DKK 211.1b | DKK 131.5b | DKK 10.6b | 17.2x | 19.9x | 1.6x |
| Mon, 19 Jun 2023 | DKK 221.9b | DKK 131.5b | DKK 10.6b | 17.8x | 20.9x | 1.7x |
| Wed, 17 May 2023 | DKK 229.9b | DKK 131.9b | DKK 10.3b | 15.2x | 22.2x | 1.7x |
22.2x
Which industries have driven the changes within the Danish Consumer Staples sector?
| DK Market | 0.41% | |
| Consumer Staples | -2.71% | |
| Tobacco | 0.72% | |
| Beverage | -2.80% | |
| Food | -2.92% | |
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| STG Scandinavian Tobacco Group | DKK 69.90 | 0.7% +DKK 39.4m | -28.6% | PE8.2x |