NYSE:PGHousehold Products
How Old Spice’s Super Bowl Spice Alchemist Push Into Premium Grooming At Procter & Gamble (PG) Has Changed Its Investment Story
In early February 2026, Procter & Gamble’s Old Spice brand expanded its men’s grooming lineup with the premium, cologne-infused Spice Alchemist collection, promoted through an immersive “Unrivaled Freshness Experience” during Super Bowl LX week in San Francisco and now rolling out nationwide at major retailers.
At the same time, mixed but high-profile analyst commentary and active options trading around Procter & Gamble highlighted how product innovation in men’s grooming is intersecting...