NasdaqGS:ULTASpecialty Retail
Does Ulta’s K‑Beauty and Wellness Surge via Marketplace Expansion Reshape the Bull Case for Ulta (ULTA)?
In March 2026, Landing International announced that its K-Beauty World concept expanded on Ulta Beauty Marketplace with 17 Korean brands, while Dr. Melaxin’s strong online performance led to a rollout into all 1,500 Ulta Beauty stores, and wellness brand Cymbiotika entered over 1,000 Ulta Beauty locations with a four-product lineup.
These moves highlight Ulta Beauty’s use of its marketplace and store network as a fast-track launchpad for international beauty and wellness brands, tightening...