NYSE:ZETASoftware
Is Zeta Global (ZETA) Turning Athena’s AI Marketing Insights Into a Durable Competitive Edge?
Earlier this week, Zeta Global announced the general availability of Athena by Zeta™, an OpenAI-powered conversational agent that turns enterprise marketing data into predictive answers, accelerates segmentation and campaign execution, and links recommendations directly to financial outcomes within the Zeta Marketing Platform.
This launch builds on recent recognition of Zeta’s platform as a leader in Forrester’s Email Marketing Service Providers evaluation and highlights how AI-driven tools...