NasdaqGS:CROXLuxury
Crocs Bets On Wonderfully Unordinary Campaign And New York Flagship Store
Crocs (NasdaqGS:CROX) has launched its first global omnichannel brand campaign since 2017, called "Wonderfully Unordinary".
The company is pairing the campaign with the opening of its largest North American store on 34th Street in New York City.
The initiative targets younger consumers and highlights self expression, brand evolution and expanded in person experiences.
Crocs has built its business around casual, comfort focused footwear that tends to polarize opinions but generate strong...