NasdaqGS:INTUSoftware
Is Intuit's (INTU) Mailchimp and Affirm Push Quietly Redefining Its Core Software Identity?
In recent weeks, Intuit has rolled out new Mailchimp ecommerce tools powered by its data platform and announced an exclusive multi-year partnership integrating Affirm’s pay-over-time solution into QuickBooks Payments for U.S. small and mid-sized businesses.
Together, these moves highlight Intuit’s push to deepen its role in merchants’ revenue generation and cash-flow management, even as investors scrutinize AI’s potential to unsettle traditional software models.
We’ll now examine how...