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What Genius Sports (GENI)'s Data Partnership With WPP Media Means For Shareholders
In February 2026, WPP Media announced a partnership with Genius Sports that uses its FANHub and Fan Graph platforms to power a new Brand Sports Momentum Score, giving advertisers data-driven tools to target sports fans across the U.S. market.
This collaboration brings WPP into Genius Sports’ Innovation Council and links real fan behavior from more than 250 million U.S. consumers directly into media planning, activation, and campaign measurement.
We’ll now examine how WPP’s access to Genius...