NasdaqGS:ROKUEntertainment
Roku Tests Howdy Growth Story With First Prime Video Launch
Roku has expanded its ad free Howdy subscription video on demand service to Amazon's Prime Video in the US.
This is the first time Roku has offered an owned subscription streaming service beyond its own devices and platform.
The move increases exposure for Roku Originals by positioning them alongside major studio catalogues within Prime Video Channels.
Roku, NasdaqGS:ROKU, is making this shift while its shares trade around $95.59. The stock shows mixed longer term performance, with a 17.0%...