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Is Six Flags (FUN) Quietly Repositioning Its Brand Around Family IP With This Mexico Coaster?
Six Flags Entertainment Corporation recently opened the Speedway Stunt Coaster, a family boomerang roller coaster at Six Flags México, with a grand celebration attended by hundreds of guests.
The attraction highlights the company’s emphasis on family-friendly, movie-inspired experiences that broaden the park’s appeal across age groups and visit occasions.
We’ll now examine how this investment in an all-ages, racing-themed coaster shapes Six Flags Entertainment’s broader investment...