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Prudential Financial, Inc.NYSE:PRU Stock Report

Market Cap US$34.8b
Share Price
US$99.44
US$99.93
0.5% undervalued intrinsic discount
1Y-4.0%
7D1.4%
Portfolio Value
View

Prudential Financial, Inc.

NYSE:PRU Stock Report

Market Cap: US$34.8b

Prudential Financial (PRU) Stock Overview

Provides financial products and services in the United States, Japan and internationally. More details

PRU fundamental analysis
Snowflake Score
Valuation5/6
Future Growth1/6
Past Performance4/6
Financial Health3/6
Dividends6/6

PRU Community Fair Values

Create Narrative

See what 50 others think this stock is worth. Follow their fair value or set your own to get alerts.

Prudential Financial, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Prudential Financial
Historical stock prices
Current Share PriceUS$99.44
52 Week HighUS$119.76
52 Week LowUS$91.89
Beta0.85
1 Month Change2.09%
3 Month Change-3.27%
1 Year Change-4.02%
3 Year Change23.51%
5 Year Change-6.01%
Change since IPO239.39%

Recent News & Updates

Seeking Alpha May 06

Prudential Financial: Solid Q1 Despite Japan Challenges

Summary Prudential Financial remains a "Buy" despite Japan headwinds, offering a secure 5.7% dividend yield and robust capital return profile. Japan's sales suspension will weigh on earnings through mid-2027, but strong U.S. and Brazil operations are offsetting near-term pressures. PGIM delivered margin expansion and AUM growth, while de-risking in life insurance and stable investment portfolio quality underpins earnings resilience. PRU trades at 1x adjusted book value, with fair value estimated at ~$115, supported by an ~8% capital return yield and disciplined buybacks. Read the full article on Seeking Alpha
Narrative Update Apr 27

PRU: Cash Returns Will Offset Regulatory And Credit Headwinds Going Forward

The analyst price target for Prudential Financial has been reduced by about $7 to reflect updated views on revenue growth, profit margins, and valuation, as analysts factor in regulatory and credit headwinds alongside recent price target cuts and downgrades across the Street. Analyst Commentary Recent research on Prudential Financial has tilted cautious, with several firms cutting price targets and a few moving to more conservative ratings.
Narrative Update Apr 11

PRU: Cash Flow Strength Will Offset Cautious Outlook On International And Annuities

Analysts have trimmed the Prudential Financial price target by about $2 to reflect updated views on revenue growth, margins, and risk exposures, in line with several recent target cuts across the life insurance group. Analyst Commentary Recent research around Prudential Financial shows a mixed but generally cautious tone, with several price target cuts and one key downgrade shaping how valuation, execution, and growth are being framed for investors.

Recent updates

Seeking Alpha May 06

Prudential Financial: Solid Q1 Despite Japan Challenges

Summary Prudential Financial remains a "Buy" despite Japan headwinds, offering a secure 5.7% dividend yield and robust capital return profile. Japan's sales suspension will weigh on earnings through mid-2027, but strong U.S. and Brazil operations are offsetting near-term pressures. PGIM delivered margin expansion and AUM growth, while de-risking in life insurance and stable investment portfolio quality underpins earnings resilience. PRU trades at 1x adjusted book value, with fair value estimated at ~$115, supported by an ~8% capital return yield and disciplined buybacks. Read the full article on Seeking Alpha
Narrative Update Apr 27

PRU: Cash Returns Will Offset Regulatory And Credit Headwinds Going Forward

The analyst price target for Prudential Financial has been reduced by about $7 to reflect updated views on revenue growth, profit margins, and valuation, as analysts factor in regulatory and credit headwinds alongside recent price target cuts and downgrades across the Street. Analyst Commentary Recent research on Prudential Financial has tilted cautious, with several firms cutting price targets and a few moving to more conservative ratings.
Narrative Update Apr 11

PRU: Cash Flow Strength Will Offset Cautious Outlook On International And Annuities

Analysts have trimmed the Prudential Financial price target by about $2 to reflect updated views on revenue growth, margins, and risk exposures, in line with several recent target cuts across the life insurance group. Analyst Commentary Recent research around Prudential Financial shows a mixed but generally cautious tone, with several price target cuts and one key downgrade shaping how valuation, execution, and growth are being framed for investors.
Narrative Update Mar 27

PRU: Capital Strength And Cash Flow Will Support Resilient Income And Buybacks

Prudential Financial's analyst price target edges lower in this update, with fair value revised from about $111.79 to $109.80 as analysts factor in slightly higher discount rates, softer revenue growth assumptions, modestly higher profit margins, and a lower future P/E multiple following recent sector wide reassessments of cash flow and private credit risk. Analyst Commentary Recent Street research on Prudential Financial points to a more cautious tone, with several firms trimming price targets and reassessing risk around cash flow, private credit exposure, and business mix.
Narrative Update Mar 07

PRU: Capital Strength And Cash Flow Will Support Cautiously Higher Future Multiples

Analysts have trimmed their fair value estimate for Prudential Financial to about $111.79 from $114 and lowered their average price target, now centered near $111. This reflects updated models that incorporate slightly lower profit expectations, modestly weaker revenue trends, and a small reduction in assumed future P/E multiples following recent sector research.
Narrative Update Feb 18

PRU: Capital Strength And Cash Flow Will Shape Balanced Forward Trading Range

Analysts have trimmed their blended price target on Prudential Financial to $114 from $119.50, reflecting more cautious revenue assumptions even as they factor in slightly firmer margins, a lower discount rate, and a modestly lower future P/E multiple. Analyst Commentary Recent research on Prudential Financial shows a mixed but fairly balanced set of views, with some firms trimming price targets while others are nudging them higher.
Analysis Article Feb 07

Prudential Financial (NYSE:PRU) Will Pay A Larger Dividend Than Last Year At $1.40

Prudential Financial, Inc. ( NYSE:PRU ) has announced that it will be increasing its dividend from last year's...
Narrative Update Feb 03

PRU: Capital Strength And Cash Flow Will Support Balanced Forward Outlook

Analysts have nudged their fair value estimate for Prudential Financial to about US$119.50, reflecting a series of recent price target increases and updated views on capital strength, cash flow and margins across the life insurance group. Analyst Commentary Recent research on Prudential Financial has tilted constructive, with several price target revisions clustering around the low to mid US$110s and one outlier in the mid US$120s.
Narrative Update Jan 20

PRU: Capital Strength And Life Margins Will Support Balanced Outlook

Analysts have nudged their blended price targets on Prudential Financial slightly higher, with our fair value estimate moving by about US$1 to US$119.36 as they factor in updated views on profit margins, modestly lower revenue growth assumptions, and a slightly higher future P/E multiple following recent target increases from several firms. Analyst Commentary Recent research on Prudential Financial has centered on modestly higher price targets and how the company might balance growth, margins, and capital over the next few years.
Narrative Update Jan 05

PRU: Stable Risk Backdrop And Capital Returns Will Guide Balanced Outlook

Analysts have nudged their fair value estimate for Prudential Financial to about US$117.93 from roughly US$117.21, supported by modest tweaks to discount rate, revenue growth, profit margin and future P/E assumptions following recent sector research and an updated US$118 price target from BofA. Analyst Commentary Recent research on Prudential Financial points to a mixed but generally balanced view, with the updated US$118 price target sitting close to some analysts' fair value work.
Narrative Update Dec 16

PRU: Calmer Risk Backdrop And Capital Returns Will Shape Future Performance

Analysts have modestly raised their price target on Prudential Financial to $118, reflecting updated assumptions for higher revenue growth, slightly improved profit margins, and a lower discount rate following a relatively calm Q3 for the U.S. insurance sector. Analyst Commentary Street research suggests a balanced but cautious stance on Prudential Financial, with the modest price target increase to $118 reflecting both improved fundamentals and lingering macro risks.
Analysis Article Nov 02

Prudential Financial, Inc. Just Beat Revenue Estimates By 17%

Prudential Financial, Inc. ( NYSE:PRU ) just released its latest quarterly results and things are looking bullish. It...
Seeking Alpha Mar 03

Prudential Financial: Best Days May Be Yet Ahead

Summary Prudential Financial, a US-based global insurance company that offers life insurance, annuities, investment management, retirement plan services, and other financial products and services, is now a $39 billion (by market cap) financial powerhouse. PRU has increased its dividend for 17 consecutive years, with a five-year dividend growth rate of 5.4%. Prudential increased its revenue from $57.1 billion in FY 2015 to $70.4 billion in FY 2024, a compound annual growth rate of 2.4%. Prudential’s management recently introduced financial targets through 2027, projecting annual core EPS growth of 5% to 8% and an adjusted ROE of 13% to 15%. Read the full article on Seeking Alpha
Seeking Alpha Feb 06

Prudential Financial: Mixed Results Persist In Q4

Summary Prudential Financial shares have been a moderate performer, with mixed quarterly results sparking a 3% decline, prompting a revisit of the stock. The company faced underwriting pressure and adverse mortality results, missing earnings estimates, but PGIM showed strength with positive net flows and rising assets. Reinsurance costs and currency dynamics weighed on US and international earnings, but the investment portfolio remains solid despite CRE risk. PRU's capital return policy underwhelmed, with subdued buybacks as reinsurance transactions have not sufficiently lifted capital, which likely leaves shares rangebound. Read the full article on Seeking Alpha
Seeking Alpha Dec 04

Prudential Financial: The Buying Window Has Closed (For Now)

Summary Since my last article, shares of Prudential Financial have moderately outperformed the S&P 500 index. The financial services giant has growth catalysts for the future. Prudential boasts A-rated corporate credit ratings from the major rating agencies. PRU stock is arguably fully valued from the current share price. Prudential could be set up to generate an 18% cumulative total return by the end of 2026. Read the full article on Seeking Alpha
Seeking Alpha Oct 29

Prudential Financial Q3 2024 Earnings Preview: Growth Prospects Are Limited

Summary Prudential Financial is expected to report positive Q3 2024 performance, but growth prospects are limited and shares are not undervalued. Revenue growth driven by individual retirement sales and positive net flows in asset management, with expected revenues of $14.7 billion. Net income anticipated to be $1.2 billion, with a strong ROE of 14%, and a stable dividend yield of 4.1%. Shares appear overvalued with a P/E ratio of 8.7x, suggesting limited upside potential despite recent positive performance. Read the full article on Seeking Alpha
Seeking Alpha Sep 23

Prudential Financial: H1 2024 Earnings Support Its Income Appeal

Summary Prudential Financial, Inc. has shown solid operating performance in H1 2024, with strong sales growth and good cost control, but its shares are fairly valued. The company's growth prospects are limited, making it more attractive for income-oriented investors due to its 4.30% dividend yield and share repurchase program. Prudential's valuation is at a premium to its historical averages, trading at 1.5x book value and 8.5x earnings, reflecting limited re-rating potential. The investment case for Prudential remains highly reliant on income, supported by its strong capitalization, profitability, and consistent dividend growth since 2008. Read the full article on Seeking Alpha
Seeking Alpha Aug 21

Prudential: Solid Results Increase Likeliness Of Continued Dividend Raises

Summary Prudential recently reported their Q2 earnings that reinforced solid segment growth in US and International markets. PRU has a dividend yield of about 4.5% and manages to maintain a high rate of dividend growth. The payout ratio remains healthy and can support future raises. There will soon be an influx of retirees from Gen Z. This can be an opportunity for PRU to continue growing their base assets under management and increase segment revenues. Valuation suggests upside potential, supported by Wall St's price target and a dividend discount calculation. Read the full article on Seeking Alpha
Seeking Alpha Jul 11

Prudential Financial: Stronger Performance Is Largely In Shares

Summary Prudential Financial has seen a 12% stock gain, outpacing the S&P 500, due to its improved capital position, fund flows, and higher interest rates. The company's asset management arm, PGIM, showed growth in earnings and asset gathering, as well as solid operating leverage. Prudential's capital return story remains intact, and I now expect earnings of $13.20-$13.40 this year for a forward 7.2% capital return yield. Read the full article on Seeking Alpha

Shareholder Returns

PRUUS InsuranceUS Market
7D1.4%-1.5%3.2%
1Y-4.0%-9.8%31.0%

Return vs Industry: PRU exceeded the US Insurance industry which returned -9.8% over the past year.

Return vs Market: PRU underperformed the US Market which returned 31% over the past year.

Price Volatility

Is PRU's price volatile compared to industry and market?
PRU volatility
PRU Average Weekly Movement3.4%
Insurance Industry Average Movement4.4%
Market Average Movement7.1%
10% most volatile stocks in US Market16.1%
10% least volatile stocks in US Market3.2%

Stable Share Price: PRU has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: PRU's weekly volatility (3%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
187536,607Andy Sullivanwww.prudential.com

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses.

Prudential Financial, Inc. Fundamentals Summary

How do Prudential Financial's earnings and revenue compare to its market cap?
PRU fundamental statistics
Market capUS$34.79b
Earnings (TTM)US$3.43b
Revenue (TTM)US$62.64b
10.1x
P/E Ratio
0.6x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PRU income statement (TTM)
RevenueUS$62.64b
Cost of RevenueUS$44.83b
Gross ProfitUS$17.80b
Other ExpensesUS$14.38b
EarningsUS$3.43b

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)9.86
Gross Margin28.42%
Net Profit Margin5.47%
Debt/Equity Ratio123.1%

How did PRU perform over the long term?

See historical performance and comparison

Dividends

5.6%
Current Dividend Yield
56%
Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 11:05
End of Day Share Price 2026/05/07 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Prudential Financial, Inc. is covered by 32 analysts. 12 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jacob KilsteinArgus Research Company
Jay GelbBarclays
Taylor ScottBarclays