Prudential Financial, Inc.

NYSE:PRU Stock Report

Market Cap: US$42.5b

Prudential Financial Valuation

Is PRU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PRU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRU ($119.26) is trading below our estimate of fair value ($221.07)

Significantly Below Fair Value: PRU is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRU?

Key metric: As PRU is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for PRU. This is calculated by dividing PRU's market cap by their current earnings.
What is PRU's PE Ratio?
PE Ratio10.5x
EarningsUS$4.06b
Market CapUS$42.46b

Price to Earnings Ratio vs Peers

How does PRU's PE Ratio compare to its peers?

The above table shows the PE ratio for PRU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average13x
MET MetLife
16x14.0%US$57.0b
AFL Aflac
15.1x-3.8%US$57.4b
UNM Unum Group
7.6x-3.9%US$13.4b
PRI Primerica
13.1x6.1%US$9.1b
PRU Prudential Financial
10.5x7.3%US$42.5b

Price-To-Earnings vs Peers: PRU is good value based on its Price-To-Earnings Ratio (10.5x) compared to the peer average (13x).

Price to Earnings Ratio vs Industry

How does PRU's PE Ratio compare vs other companies in the US Insurance Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
UTGN UTG
1.9xn/aUS$88.57m
AORE.F American Overseas Group
2.1xn/aUS$16.44m
CUII China United Insurance Service
0.0003xn/aUS$3.13k
No more companies available in this PE range
PRU 10.5xIndustry Avg. 13.1xNo. of Companies15PE01020304050+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: PRU is good value based on its Price-To-Earnings Ratio (10.5x) compared to the US Insurance industry average (13.1x).

Price to Earnings Ratio vs Fair Ratio

What is PRU's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRU PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio10.5x
Fair PE Ratio14.9x

Price-To-Earnings vs Fair Ratio: PRU is good value based on its Price-To-Earnings Ratio (10.5x) compared to the estimated Fair Price-To-Earnings Ratio (14.9x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$119.26
US$129.77
+8.8%
8.4%US$152.00US$108.00n/a13
Dec ’25US$129.41
US$128.77
-0.5%
8.1%US$149.00US$108.00n/a13
Nov ’25US$121.28
US$124.54
+2.7%
7.0%US$144.00US$108.00n/a13
Oct ’25US$119.36
US$120.00
+0.5%
6.6%US$140.00US$108.00n/a13
Sep ’25US$121.16
US$119.50
-1.4%
5.7%US$132.00US$108.00n/a12
Aug ’25US$122.49
US$118.42
-3.3%
9.3%US$144.00US$99.00n/a12
Jul ’25US$117.53
US$115.00
-2.2%
9.0%US$141.00US$99.00n/a12
Jun ’25US$120.35
US$115.17
-4.3%
9.3%US$143.00US$99.00n/a12
May ’25US$112.30
US$113.08
+0.7%
6.3%US$125.00US$99.00n/a13
Apr ’25US$116.29
US$109.15
-6.1%
5.3%US$118.00US$99.00n/a13
Mar ’25US$108.01
US$109.15
+1.1%
5.3%US$118.00US$99.00n/a13
Feb ’25US$102.69
US$106.47
+3.7%
8.5%US$132.00US$92.00n/a15
Jan ’25US$103.71
US$102.80
-0.9%
10.4%US$132.00US$87.00n/a15
Dec ’24US$97.74
US$101.41
+3.8%
9.1%US$125.00US$87.00US$129.4116
Nov ’24US$91.32
US$100.09
+9.6%
10.1%US$125.00US$84.00US$121.2816
Oct ’24US$94.89
US$100.53
+5.9%
10.3%US$125.00US$84.00US$119.3616
Sep ’24US$96.09
US$99.09
+3.1%
12.8%US$125.00US$70.00US$121.1616
Aug ’24US$96.34
US$95.17
-1.2%
11.5%US$121.00US$70.00US$122.4915
Jul ’24US$88.22
US$92.20
+4.5%
11.6%US$114.00US$70.00US$117.5315
Jun ’24US$80.13
US$92.80
+15.8%
12.6%US$114.00US$68.00US$120.3515
May ’24US$86.31
US$94.25
+9.2%
11.7%US$114.00US$68.00US$112.3016
Apr ’24US$82.74
US$99.53
+20.3%
13.0%US$116.00US$65.00US$116.2915
Mar ’24US$99.95
US$103.67
+3.7%
7.8%US$116.00US$85.00US$108.0115
Feb ’24US$104.26
US$103.27
-1.0%
8.1%US$118.00US$85.00US$102.6915
Jan ’24US$99.46
US$103.40
+4.0%
6.9%US$118.00US$90.00US$103.7115
Dec ’23US$107.73
US$103.67
-3.8%
7.0%US$118.00US$90.00US$97.7415

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/26 07:03
End of Day Share Price 2024/12/24 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Prudential Financial, Inc. is covered by 35 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jacob KilsteinArgus Research Company
John HeagertyAtlantic Equities LLP
Ishan MajumdarBaptista Research