NasdaqGS:FRSHSoftware
Is Freshworks (FRSH) Quietly Recasting Its AI Narrative With a New CMO at the Helm?
Earlier this month, Freshworks Inc. appointed Kady Srinivasan as Chief Marketing Officer, adding a leader with more than 15 years of SaaS marketing experience to oversee its global marketing strategy under Chief Integrated Customer Growth Officer Mika Yamamoto.
Srinivasan’s background in scaling software businesses, improving marketing efficiency, and advising AI-focused startups underlines Freshworks’ emphasis on sharpening its go-to-market engine and AI-driven product positioning.
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