NYSE:ASLuxury
Amer Sports (AS) Is Up 6.1% After Salomon Secures 2026 Olympic Deal And DTC Expansion - What's Changed
Amer Sports recently highlighted that its flagship brands Arc’teryx and Salomon have been gaining relevance across U.S. and international markets, supported by expanding direct-to-consumer channels and retail rollouts.
An interesting angle is Salomon’s first official Olympic Games partnership for the 2026 Milano Cortina Winter Olympics, which the company is using to deepen consumer engagement through immersive experiences and product innovation.
We’ll now examine how this brand momentum,...