NYSE:BACBanks
Bank Of America Expands Rewards And Art Services As Valuation Gap Persists
Bank of America has introduced BofA Rewards, a new fee-free loyalty program aimed at deepening customer engagement.
The bank has also rolled out expanded Art Consulting services targeted at high net worth clients.
Both offerings mark a push to broaden Bank of America's mix of rewards and wealth services beyond its core banking products.
For investors watching NYSE:BAC, these moves come as the stock trades at $49.83, with a mixed return profile. Shares show a 10.6% gain over the past year...