Wix.com (WIX) Stock Overview
Operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 0/6 |
| Future Growth | 4/6 |
| Past Performance | 1/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
WIX Community Fair Values
Create NarrativeSee what 74 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Software opportunity
JO
Fair Value from
US$6.8570.1% undervalued intrinsic discount
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Read full narrativeWix.com Ltd. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$80.12 |
| 52 Week High | US$191.24 |
| 52 Week Low | US$60.22 |
| Beta | 1.01 |
| 1 Month Change | 23.02% |
| 3 Month Change | 6.33% |
| 1 Year Change | -55.42% |
| 3 Year Change | 2.43% |
| 5 Year Change | -64.36% |
| Change since IPO | 391.23% |
Recent News & Updates
Narrative Update • Apr 30
WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside
Wix.com's updated analyst price target moves slightly lower, with fair value now at $117.35 versus $120.55, as analysts recalibrate models following a broad wave of target cuts and several downgrades that highlight questions around AI related traffic risks, margin visibility, and the investment ramp tied to Base44 and Wix Harmony. Analyst Commentary Recent research on Wix.com shows a wide range of opinions, with several firms trimming price targets or downgrading ratings while still pointing to growth initiatives like Base44 and Wix Harmony as important drivers to watch.Narrative Update • Apr 15
WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential
The updated analyst fair value estimate for Wix.com has shifted from $158.20 to $120.55. This reflects a broad round of target cuts as analysts factor in higher discount rates, a less certain margin path and recent downgrades, even as they still highlight elements like Base44 momentum, Harmony rollout and ongoing buybacks in their research.Recent updates
Narrative Update • Apr 30
WIX: AI Traffic Headwinds Will Set Up Longer Term Monetization Upside
Wix.com's updated analyst price target moves slightly lower, with fair value now at $117.35 versus $120.55, as analysts recalibrate models following a broad wave of target cuts and several downgrades that highlight questions around AI related traffic risks, margin visibility, and the investment ramp tied to Base44 and Wix Harmony. Analyst Commentary Recent research on Wix.com shows a wide range of opinions, with several firms trimming price targets or downgrading ratings while still pointing to growth initiatives like Base44 and Wix Harmony as important drivers to watch.Narrative Update • Apr 15
WIX: Elevated AI And Base44 Investment Will Support Long-Term Monetization Potential
The updated analyst fair value estimate for Wix.com has shifted from $158.20 to $120.55. This reflects a broad round of target cuts as analysts factor in higher discount rates, a less certain margin path and recent downgrades, even as they still highlight elements like Base44 momentum, Harmony rollout and ongoing buybacks in their research.Seeking Alpha • Apr 06
Wix: The Unprofitable Deep Value Company
Summary Wix executed a massive 32% share buyback via a modified Dutch auction, yet shares fell sharply post-results. WIX's fundamentals have deteriorated, swinging from peak profitability to significant operating losses after the Base44 acquisition. Management's separation of AI businesses exposes poor economics, with AI ventures losing over $100 million per quarter and no visible consolidated growth acceleration. I maintain a 'Hold' rating on WIX, citing confusing buyback execution, persistent dilution, and less attractive risk/reward versus software peers. Read the full article on Seeking Alpha
Narrative Update • Apr 01
WIX: AI Execution And Capital Returns Will Support Long Term Upside
Analysts have trimmed the fair value estimate for Wix.com from about $203.01 to roughly $170.08. This reflects a series of reduced price targets and fresh Neutral ratings that point to questions around margin trajectory, AI related traffic risks for core customers, and the investment required to scale newer offerings like Base44 and Harmony.
Narrative Update • Mar 18
WIX: AI Traffic Risks And Heavier Investment Will Reshape Margin Profile
The analyst fair value estimate for Wix.com has been reset from $115 to $90, as analysts balance stronger Base44 growth and updated Street price targets against concerns about margin pressure, AI driven traffic risks, and a year of heavier investment. Analyst Commentary Recent Street research on Wix.com reflects a mixed backdrop, with several bearish analysts resetting expectations around valuation, execution, and growth risk even as product initiatives like Base44 and Harmony receive attention.Narrative Update • Mar 04
WIX: AI Execution And Micro Business Retention Will Drive Long Term Upside
The analyst price target for Wix.com has shifted from about $210 to roughly $203, as analysts factor in higher perceived risk from AI-driven competition and a more conservative P/E multiple, even while their models still reflect slightly stronger revenue growth and profitability assumptions. Analyst Commentary Recent Street research on Wix.com reflects a reset in price targets, but many bullish analysts still frame the debate around valuation, AI risk, and the company’s ability to execute against its core micro business customer base.Narrative Update • Feb 18
WIX: Elevated AI Spending Will Pressure Margins Yet Support Long Term Upside
Analysts have trimmed their Wix.com price targets by $5 to $60 across several firms, reflecting caution around near term margin pressure from Vibe coding and Base44 related spending, even as they highlight ongoing revenue growth assumptions and a still supportive long term AI website builder thesis. Analyst Commentary Recent Street research shows a clear tilt toward more conservative expectations for Wix.com, with several firms cutting price targets and flagging execution risks tied to new initiatives like Vibe coding and Base44.Analysis Article • Feb 06
Wix.com Ltd. (NASDAQ:WIX) Shares Slammed 25% But Getting In Cheap Might Be Difficult Regardless
To the annoyance of some shareholders, Wix.com Ltd. ( NASDAQ:WIX ) shares are down a considerable 25% in the last...Narrative Update • Feb 04
WIX: Elevated AI And Base44 Spend Will Support Long-Term Monetization Potential
Analysts have trimmed their fair value estimate for Wix.com from $164.00 to $158.20, reflecting lower price targets across several firms as they factor in higher near term AI and Base44 related costs alongside slightly softer margin assumptions, even as they continue to highlight resilience in the core business and potential longer term benefits from AI driven offerings. Analyst Commentary Recent research notes show that while price targets for Wix.com have been reduced, many analysts still see a mix of attractive upside drivers and execution risks, especially around AI initiatives and Base44 related spending.Narrative Update • Jan 21
WIX: Elevated AI Spending Will Reshape Margins Yet Support Long Term Upside
Analysts have trimmed their fair value estimate for Wix.com from US$160 to about US$115, as higher discount rate assumptions, lower projected profit margins linked to elevated AI and Base44 investment, and tempered revenue growth expectations now offset still supportive views on the company's future P/E and long term AI opportunity. Analyst Commentary Recent Street research on Wix.com has centered on how heavier AI and Base44 spending is reshaping the risk and reward profile, with several bearish analysts cutting price targets while still acknowledging long term potential in AI driven website building and related services.Narrative Update • Jan 06
WIX: AI And Base44 Spending Will Set Up Long Term Upside
Analysts have trimmed their price targets on Wix.com, with our fair value estimate moving from $254.14 to $210.00. They are factoring in higher investment spending that is pressuring margins and free cash flow in the near term, while still recognizing the company’s AI and Base44 initiatives as important long-term drivers.Narrative Update • Dec 23
WIX: Elevated AI And Base44 Investment Will Drive Long-Term Monetization Potential
Analysts have trimmed their fair value estimate for Wix.com to $164.00 from $167.15, citing lowered Street price targets amid higher near term AI and Base44 investment pressure on margins, even as they remain constructive on the company’s long term AI led growth and monetization potential. Analyst Commentary Bullish analysts highlight that Wix.com continues to deliver accelerating bookings and revenue growth, underpinned by strong new cohort momentum and outperformance from Base44 despite near term margin pressure.Narrative Update • Dec 09
WIX: Elevated AI Spend Will Drive Long-Term Market Leadership Confidence
Analysts have trimmed their average price target on Wix.com by about $0.60 to roughly $167.15, citing near term margin pressure from elevated AI and Base44 related investments, even as they maintain confidence in the company’s long term growth and monetization potential. Analyst Commentary Street research following Wix.com's latest results reflects a more nuanced stance, with price targets reset lower but ratings largely remaining positive as investors recalibrate near term expectations around margins and free cash flow.Narrative Update • Nov 25
WIX: Expanding AI Investment Will Drive Long-Term Market Leadership
Wix.com's analyst price target has been lowered from $206.09 to $167.76 per share. Analysts cite increased spending, delayed AI product launches, and elevated margin pressures, despite continued growth in revenue and bookings.Analysis Article • Nov 20
Wix.com Ltd.'s (NASDAQ:WIX) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/ERatio
Wix.com Ltd. ( NASDAQ:WIX ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...Analysis Article • Sep 10
Wix.com Ltd. (NASDAQ:WIX) Looks Just Right With A 36% Price Jump
Wix.com Ltd. ( NASDAQ:WIX ) shares have had a really impressive month, gaining 36% after a shaky period beforehand...Narrative Update • Sep 04
AI Adoption And Base44 Integration Will Fuel Future Expansion
Analysts remain constructive on Wix.com given its focus on high-quality monetization, AI-driven growth initiatives, and potential Alibaba partnership upside, though concerns about AI disruption and execution on new features temper sentiment, resulting in an unchanged consensus price target of $206.09. Analyst Commentary Bullish analysts highlight Wix's strategic pivot toward monetization quality, AI-led upsell, and product attach, indicating a next phase of growth beyond simple customer expansion.Analysis Article • Jul 21
Is There Now An Opportunity In Wix.com Ltd. (NASDAQ:WIX)?
While Wix.com Ltd. ( NASDAQ:WIX ) might not have the largest market cap around , it received a lot of attention from a...Analysis Article • Jul 03
Wix.com Ltd.'s (NASDAQ:WIX) Share Price Matching Investor Opinion
With a price-to-earnings (or "P/E") ratio of 62.1x Wix.com Ltd. ( NASDAQ:WIX ) may be sending very bearish signals at...Analysis Article • May 17
Does Wix.com (NASDAQ:WIX) Deserve A Spot On Your Watchlist?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Apr 15
An Intrinsic Calculation For Wix.com Ltd. (NASDAQ:WIX) Suggests It's 24% Undervalued
Key Insights Wix.com's estimated fair value is US$209 based on 2 Stage Free Cash Flow to Equity Wix.com is estimated to...Seeking Alpha • Apr 07
Wix.com: Where Undervaluation, Tariff Defensibility, And Growth Catalysts Meet
Summary Wix.com has rebounded from its 2022 lows, achieving the 'Rule of 40' with accelerating growth and improving profitability, and is now targeting 'Rule of 45' in 2025. After a 40% drawdown amid a broad market selloff, Wix is undervalued with strong growth catalysts, including two major product launches focused on AI and Self Creators. Wix's business model, with substantial revenue from Creative Subscriptions and faster-growing Business Solutions, supports continued double-digit revenue growth and improved profitability. Valued below peers and market averages, Wix is poised for a 30% upside, with a price target of $190, making it a 'Strong Buy'. Read the full article on Seeking AlphaSeeking Alpha • Feb 20
Wix.com's Q4 Earnings: The Market Might Have Overreacted
Summary Wix.com Ltd.'s stock has surged by over 130% since our coverage in February 2023. However, a mixed reaction to its Q4 earnings warrants attention. Bookings remain steady and the Rule of 40 has been breached, acting as key value drivers for Wix's stock. A telling market share and compelling industry growth provide systematic tailwinds. Moreover, Wix's debt-to-equity improvement and bottom-line earnings growth suggest fundamental value creation. Wix's valuation metrics seem docile for a growth-stage company, especially if compared to a peer like Shopify. Risks include AI as a threat to developers and a potential cash sweep through debt repayables' impact on Wix's free cash flow. Read the full article on Seeking AlphaAnalysis Article • Feb 05
At US$227, Is It Time To Put Wix.com Ltd. (NASDAQ:WIX) On Your Watch List?
Let's talk about the popular Wix.com Ltd. ( NASDAQ:WIX ). The company's shares led the NASDAQGS gainers with a...Seeking Alpha • Dec 21
Wix.com: Full Steam Ahead
Summary I'm reiterating my buy rating on Wix after the company posted excellent Q3 results, showcasing accelerating revenue and bookings growth. The company continues to see tailwinds from adding AI-assisted website building features. It's also bringing in significant new customers via partners, which now represents one-third of the company's overall revenue. Despite significant growth and profitability, Wix remains undervalued compared to peers like GoDaddy, trading at 5.8x EV/FY25 revenue and a 30x P/E ratio. Read the full article on Seeking AlphaAnalysis Article • Dec 12
Calculating The Intrinsic Value Of Wix.com Ltd. (NASDAQ:WIX)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Wix.com fair value estimate is US$239 Wix.com's US$217 share...Seeking Alpha • Nov 21
Wix Q3: Surpassing 'Rule Of 40' Ahead Of Schedule
Summary Wix's stock has surged 60% YTD, driven by strong ARPS growth and operating leverage. I am assigning a new price target of $254, indicating a 21% upside. The company’s Q3 FY24 revenue and earnings grew 13% and 52% YoY respectively, as user monetization remained robust with ongoing AI innovations in Wix Studio and the user onboarding process. Specifically, Wix's Partners business saw 30% YoY growth, fueled by higher-priced Studio subscriptions and deeper adoption of Business Solutions, particularly Wix Payments. Despite potential macroeconomic and competitive risks, Wix's momentum and efficiency gains position it to exceed the Rule of 40 ahead of schedule, making it a “buy”. Read the full article on Seeking AlphaAnalysis Article • Nov 05
Some Shareholders Feeling Restless Over Wix.com Ltd.'s (NASDAQ:WIX) P/S Ratio
Wix.com Ltd.'s ( NASDAQ:WIX ) price-to-sales (or "P/S") ratio of 5.5x may look like a poor investment opportunity when...Analysis Article • Oct 06
Is Wix.com Ltd. (NASDAQ:WIX) Potentially Undervalued?
While Wix.com Ltd. ( NASDAQ:WIX ) might not have the largest market cap around , it saw significant share price...Analysis Article • Sep 18
There's Been No Shortage Of Growth Recently For Wix.com's (NASDAQ:WIX) Returns On Capital
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
New Narrative • Aug 25
Wix's Critical Moves And AI Innovation Set To Propel Future Earnings And Stakeholder Value
Wix's strategic executions and innovative solutions, leading to accelerated bookings growth, indicate a positive outlook for future revenue enhancement.Seeking Alpha • Aug 07
Wix's Profitability Focus Is Increasingly Showing
Summary Wix.com Ltd. reported continued growth momentum in Q2, especially in Business Solutions revenues, also raising the 2024 financial guidance slightly. The focus on profitability through more focused marketing hasn't so far slowed growth, but has created space for great operating leverage, already well represented in recent quarters. Wix is still in constant competition against multiple peers, namely Shopify, creating the need for constant R&D investments and continued marketing to sustain growth. Wix stock's valuation already fully prices in reasonable earnings growth expectations. Read the full article on Seeking AlphaShareholder Returns
| WIX | US IT | US Market | |
|---|---|---|---|
| 7D | 0.5% | -1.2% | 2.2% |
| 1Y | -55.4% | 0.2% | 31.1% |
Return vs Industry: WIX underperformed the US IT industry which returned 0.2% over the past year.
Return vs Market: WIX underperformed the US Market which returned 31.1% over the past year.
Price Volatility
| WIX volatility | |
|---|---|
| WIX Average Weekly Movement | 10.1% |
| IT Industry Average Movement | 10.7% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: WIX has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: WIX's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2006 | 4,510 | Avishai Abrahami | www.wix.com |
Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio, a unified website and application development platform. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market, which offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform.
Wix.com Ltd. Fundamentals Summary
| WIX fundamental statistics | |
|---|---|
| Market cap | US$4.67b |
| Earnings (TTM) | US$50.65m |
| Revenue (TTM) | US$1.99b |
92.3x
P/E Ratio2.3x
P/S RatioIs WIX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| WIX income statement (TTM) | |
|---|---|
| Revenue | US$1.99b |
| Cost of Revenue | US$636.35m |
| Gross Profit | US$1.36b |
| Other Expenses | US$1.31b |
| Earnings | US$50.65m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 13, 2026
| Earnings per share (EPS) | 0.87 |
| Gross Margin | 68.07% |
| Net Profit Margin | 2.54% |
| Debt/Equity Ratio | -307.6% |
How did WIX perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/11 08:39 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Wix.com Ltd. is covered by 40 analysts. 22 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Vikram Kesavabhotla | Baird |
| Trevor Young | Barclays |
| Mark Zgutowicz | Benchmark Company |