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Will Rao’s Premium Creamy Sauces Shift Campbell’s (CPB) Packaged-Food Narrative Toward Restaurant-Style Indulgence?
Rao's Homemade, part of Campbell's, recently expanded its premium Italian sauce lineup with new Creamy Roasted Garlic and Creamy Peppered Parmesan varieties featuring mascarpone, roasted garlic, and Parmigiano Reggiano, now available online and at retailers nationwide.
This launch builds on the past success of Rao's Creamy Marinara, which became the top new product in the Italian sauce category after its May 2025 national debut, underscoring the brand's momentum in higher-end,...