NasdaqGS:WENHospitality
Wendys New Menu Push Tests Project Fresh Turnaround Story For Investors
Wendy's launched two new limited time items nationwide: the Cheesy Bacon Cheeseburger and Chicken Tenders Ranch Wrap.
The releases are part of the company's Project Fresh turnaround plan, which focuses on menu changes and operations.
The move comes as Wendy's closes hundreds of stores and faces pressure from declining sales.
For investors watching NasdaqGS:WEN, this product push lands at a challenging point. The stock last closed at $7.27 and has seen a 47.8% decline over the past year and...