Herc Holdings (HRI) Stock Overview
Operates as an equipment rental supplier in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 2/6 |
Rewards
Risk Analysis
HRI Community Fair Values
Create NarrativeSee what 6 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Herc Holdings Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$129.00 |
| 52 Week High | US$188.35 |
| 52 Week Low | US$88.45 |
| Beta | 1.91 |
| 1 Month Change | 5.35% |
| 3 Month Change | -11.76% |
| 1 Year Change | 2.64% |
| 3 Year Change | 21.50% |
| 5 Year Change | 12.15% |
| Change since IPO | 290.32% |
Recent News & Updates
Narrative Update • May 05
HRI: Integration Synergies And Margin Expansion Will Support Future Upside Potential
Analysts have reduced the fair value estimate for Herc Holdings by about $8 to $168.90. This change reflects updated assumptions that include slightly softer revenue growth, a somewhat higher profit margin outlook, and a lower future P/E multiple following a mix of recent price target raises and cuts across the Street.
Narrative Update • Apr 20
HRI: Mega Project Rental Demand Will Support Future Margin Expansion Potential
Herc Holdings' updated analyst price target reflects a modest reset in expectations, with several firms trimming targets, often into a $165 to $198 range. Analysts are factoring in recent Q4 volatility, integration headwinds, more cautious assumptions on multiple expansion, and a still constructive view on long term rental demand and margin potential.Recent updates
Narrative Update • May 05
HRI: Integration Synergies And Margin Expansion Will Support Future Upside Potential
Analysts have reduced the fair value estimate for Herc Holdings by about $8 to $168.90. This change reflects updated assumptions that include slightly softer revenue growth, a somewhat higher profit margin outlook, and a lower future P/E multiple following a mix of recent price target raises and cuts across the Street.Narrative Update • Apr 20
HRI: Mega Project Rental Demand Will Support Future Margin Expansion Potential
Herc Holdings' updated analyst price target reflects a modest reset in expectations, with several firms trimming targets, often into a $165 to $198 range. Analysts are factoring in recent Q4 volatility, integration headwinds, more cautious assumptions on multiple expansion, and a still constructive view on long term rental demand and margin potential.Narrative Update • Apr 05
HRI: Mega Project Rental Demand Will Drive Future Margin Expansion
Herc Holdings' updated narrative keeps fair value at $200 but reflects a lower blended Street price target centered around $165, as analysts factor in more cautious assumptions on rental company multiple expansion despite generally constructive views on equipment rental demand and U.S. construction activity. Analyst Commentary Recent Street research shows a mix of more conservative valuation work and ongoing confidence in Herc Holdings' position within equipment rental and U.S. construction exposure.Narrative Update • Mar 22
HRI: Mega Project Rental Demand Will Support Margin Expansion Outlook
Herc Holdings' analyst price targets have been trimmed by up to $35 to around $165 to $198 as analysts reset rental company multiples and take a more conservative view on P/E expansion, even while pointing to constructive equipment rental demand and a pipeline of large U.S. construction projects. Analyst Commentary Recent research shows a reset in valuation multiples for Herc Holdings while still highlighting constructive demand trends and potential catalysts tied to large U.S. construction projects.Seeking Alpha • Mar 19
Herc Holdings: Still Holding Onto This Buy Rating
Summary Herc Holdings remains a ‘buy’ despite a 31.8% stock decline and profit headwinds post-H&E Equipment Services acquisition. HRI’s revenue surged to $4.38 billion in 2025, but net income fell sharply due to higher operating costs, depreciation, and interest expense. Management targets 2026 EBITDA of $2.0–$2.1 billion, driven by $125 million in cost synergies and $100–$200 million in revenue synergies. Valuation is compelling versus peers, though net leverage is elevated; management aims to reduce leverage to 2–3x by the end of next year. Read the full article on Seeking AlphaNarrative Update • Mar 06
HRI: Integration Synergies And Margin Expansion Will Support Bullish Top Pick View
We are trimming our Herc Holdings fair value estimate to $200 from $205 after analysts reduced price targets, citing softer rental company multiples, choppy near term business trends, and integration headwinds. These factors are partly offset by expectations for future margin expansion and a higher assumed future P/E of 20.5x versus 18.1x previously.Narrative Update • Feb 20
HRI: Margin Expansion From Integration Synergies Will Drive Future Equity Upside
Narrative Update The analyst price target for Herc Holdings has been trimmed slightly, with our fair value estimate moving from about $178.73 to $177.18 as analysts reset expectations following Q4 results, softer rental company multiples, and updated views on growth, margins, and future P/E. Analyst Commentary Recent Street research on Herc Holdings reflects a mixed but generally constructive stance, with several firms trimming price targets after Q4 while maintaining positive ratings on the stock.Analysis Article • Feb 07
Herc Holdings (NYSE:HRI) Is Paying Out A Dividend Of $0.70
Herc Holdings Inc. ( NYSE:HRI ) will pay a dividend of $0.70 on the 4th of March. This means the dividend yield will be...Narrative Update • Feb 06
HRI: Higher Street Confidence And Fair Value Revisions Will Shape Equity Upside Potential
Analysts have increased their implied fair value estimate for Herc Holdings by about $10 to roughly $178.73, citing updated assumptions around revenue growth, margins, a higher future P/E and a slightly lower discount rate, in line with a series of recent price target increases from major firms. Analyst Commentary Recent Street research on Herc Holdings clusters around higher price targets and continued inclusion in preferred stock lists.Narrative Update • Jan 23
HRI: Reaffirmed 2025 Rental Outlook Will Support Bullish Sector Top Pick Position
Narrative Update: Herc Holdings Analyst Price Target Shift Analysts now estimate Herc Holdings' fair value at about $205.00, down from roughly $257.84. This reflects more conservative assumptions for revenue growth, profit margins, and future P/E, even as recent research has cited the company as a top pick and supported higher price targets around $195.00.Analysis Article • Jan 13
Does Herc Holdings (NYSE:HRI) Have A Healthy Balance Sheet?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Narrative Update • Jan 09
HRI: Future Tariffs And Rate Cuts Will Pressure Earnings And Equity Multiple
Narrative Update Analysts have trimmed their fair value estimate for Herc Holdings to about $120 from roughly $124. This reflects updated assumptions on slightly lower revenue growth, a modestly higher profit margin, and a reduced future P/E multiple, even as recent Street research highlights the stock as a top pick within machinery and industrials and supports a higher $140 price target for the shares.Narrative Update • Dec 25
HRI: Future Rate Cuts May Pressure Rental Earnings And Compress Equity Multiple
Analysts have raised their fair value estimate for Herc Holdings from $100.00 to approximately $124.03 per share. They cite higher long term price targets, expectations for rental market stabilization into 2026, and the potential for cost discipline to strengthen the balance sheet and support equity value.Analysis Article • Dec 19
Investors Appear Satisfied With Herc Holdings Inc.'s (NYSE:HRI) Prospects As Shares Rocket 29%
Herc Holdings Inc. ( NYSE:HRI ) shareholders have had their patience rewarded with a 29% share price jump in the last...Narrative Update • Dec 11
HRI: Industry Stabilization And Deleveraging Will Support Stronger Equity Upside Through 2026
Analysts have nudged their fair value estimate for Herc Holdings up by about $1 to roughly $168 per share, citing modestly stronger long term revenue growth expectations, slightly higher future earnings multiples, and growing conviction in industry stabilization and balance sheet deleveraging. Analyst Commentary Recent Street research on Herc Holdings points to a gradually improving fundamental backdrop, but also highlights macro and policy risks that could temper near term performance.Narrative Update • Nov 27
HRI: Industry Stabilization And Cost Management Will Drive Share Gains Through 2026
Analysts have modestly increased their price target for Herc Holdings, raising it by $0.20 to $167.20. This change is attributed to improved industry stabilization and continued balance sheet strengthening.Narrative Update • Nov 11
HRI: Margin Expansion And Industry Stabilization Will Drive Share Price Upside
Analysts have increased their price target for Herc Holdings from $163.56 to $167.00, citing improved profit margin projections and greater confidence in balance sheet strength as a result of signs of industry stabilization. Analyst Commentary Recent research updates reflect both optimistic and cautious perspectives from analysts regarding Herc Holdings' outlook.Analysis Article • Oct 31
Herc Holdings Inc. Just Missed EPS By 58%: Here's What Analysts Think Will Happen Next
Investors in Herc Holdings Inc. ( NYSE:HRI ) had a good week, as its shares rose 6.9% to close at US$137 following the...Narrative Update • Oct 28
Industry Stabilization And Cost Controls Will Drive Long-Term Rental Upside
Analysts have raised their fair value estimate for Herc Holdings by approximately $7 to $163.56. This reflects an improved price target driven by industry stabilization and ongoing cost management, which are seen as supportive of balance sheet strength.Narrative Update • Sep 11
Sustained Infrastructure Spending And Rental Demand Will Expand Markets
The consensus analyst price target for Herc Holdings has been revised downward, primarily reflecting slightly lower future P/E and marginally reduced revenue growth expectations, with fair value now at $156.10. What's in the News Updated full-year 2025 equipment rental revenue guidance to $3.7 billion to $3.9 billion.Analysis Article • Sep 08
Revenues Tell The Story For Herc Holdings Inc. (NYSE:HRI) As Its Stock Soars 25%
Herc Holdings Inc. ( NYSE:HRI ) shareholders would be excited to see that the share price has had a great month...Narrative Update • Aug 08
Sustained Infrastructure Spending And Rental Demand Will Expand Markets
The downward revision in Herc Holdings' Analyst Price Target reflects a modest decline in valuation multiples, as evidenced by a lower future P/E, while revenue growth forecasts remain steady, resulting in a new fair value of $163.20. What's in the News Updated full year 2025 equipment rental revenue guidance to $3.7 billion to $3.9 billion.Analysis Article • Jun 30
Calculating The Intrinsic Value Of Herc Holdings Inc. (NYSE:HRI)
Key Insights Herc Holdings' estimated fair value is US$114 based on 2 Stage Free Cash Flow to Equity With US$132 share...Analysis Article • Jun 14
Does Herc Holdings (NYSE:HRI) Have A Healthy Balance Sheet?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • May 27
What Does Herc Holdings Inc.'s (NYSE:HRI) Share Price Indicate?
While Herc Holdings Inc. ( NYSE:HRI ) might not have the largest market cap around , it led the NYSE gainers with a...Analysis Article • May 09
Why We Think Herc Holdings Inc.'s (NYSE:HRI) CEO Compensation Is Not Excessive At All
Key Insights Herc Holdings' Annual General Meeting to take place on 15th of May CEO Larry Silber's total compensation...Analysis Article • Apr 30
Herc Holdings' (NYSE:HRI) Conservative Accounting Might Explain Soft Earnings
The market for Herc Holdings Inc.'s ( NYSE:HRI ) shares didn't move much after it posted weak earnings recently. We did...Seeking Alpha • Apr 28
Herc Holdings: Rising Leverage And Local Account Weakness Signal Caution For 2025
Summary Herc Holdings' national account segment continues to show strength due to healthy project activity, but local account weakness is expected to impact overall volume growth in 2025. Margins are expected to be pressured by weak local volumes and an unfavorable mix. The upcoming H&E transaction, while beneficial long-term, will increase debt and interest expenses, further straining the company's bottom line and valuation. Despite the current cheap valuation, continued headwinds in the local account segment and concerns around mounting debt lead to a HOLD rating for HRI stock for now. Read the full article on Seeking AlphaSeeking Alpha • Mar 17
Herc Holdings: Buying Market Share At An Expensive Price
Summary Herc Holdings Inc has blocked the United Rentals acquisition of H&E Equipment Services and will increase its market share. The company is paying an expensive price, and debt is reaching dangerous levels. If the economy slows down, Herc Holdings could find itself in a tough situation. Expected synergies are optimistic, and the stock is trading above its fair value. I rate Herc Holdings as a sell, assigning it a fair price of $115 per share. Read the full article on Seeking AlphaAnalysis Article • Mar 13
These 4 Measures Indicate That Herc Holdings (NYSE:HRI) Is Using Debt Extensively
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Feb 15
Herc Holdings (NYSE:HRI) Has Announced That It Will Be Increasing Its Dividend To $0.70
Herc Holdings Inc.'s ( NYSE:HRI ) dividend will be increasing from last year's payment of the same period to $0.70 on...Seeking Alpha • Feb 15
Herc Holdings Looks Set To Continue Adding Value This Year
Summary Herc Holdings, an equipment rental company, has shown strong financial performance with a 54.5% stock increase since June last year, outperforming the S&P 500. Despite a mixed final quarter for 2024, with revenue beating expectations but earnings falling short, the company's fundamental health remains positive. Management anticipates growth from new construction, renewable energy, and tech projects, planning $700-$900 million in capital expenditures for 2024. Herc Holdings remains a 'buy' due to its attractive valuation, strong cash flows, and promising growth catalysts across multiple industries. Read the full article on Seeking AlphaAnalysis Article • Jan 25
What Herc Holdings Inc.'s (NYSE:HRI) P/E Is Not Telling You
With a median price-to-earnings (or "P/E") ratio of close to 19x in the United States, you could be forgiven for...Analysis Article • Dec 18
Herc Holdings (NYSE:HRI) Shareholders Will Want The ROCE Trajectory To Continue
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Nov 30
Is Herc Holdings (NYSE:HRI) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Seeking Alpha • Nov 30
Herc Holdings' Growth Strategy To Drive Higher Share Prices
Summary Herc Holdings Inc. is rated a Buy, with a projected 12% price increase to $259.98, driven by industry tailwinds, growth strategy, and strong management. The company benefits from its large, diverse fleet, superior customer service, and experienced leadership, giving it a medium competitive moat. Despite challenges from higher interest rates and macroeconomic uncertainty, Herc's diversified position and growth initiatives support a positive long-term outlook. Read the full article on Seeking AlphaShareholder Returns
| HRI | US Trade Distributors | US Market | |
|---|---|---|---|
| 7D | -6.7% | -0.9% | 1.1% |
| 1Y | 2.6% | 20.5% | 28.7% |
Return vs Industry: HRI underperformed the US Trade Distributors industry which returned 20.5% over the past year.
Return vs Market: HRI underperformed the US Market which returned 28.7% over the past year.
Price Volatility
| HRI volatility | |
|---|---|
| HRI Average Weekly Movement | 8.9% |
| Trade Distributors Industry Average Movement | 7.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.5% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: HRI has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: HRI's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1965 | 9,600 | Larry Silber | ir.hercrentals.com |
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools.
Herc Holdings Inc. Fundamentals Summary
| HRI fundamental statistics | |
|---|---|
| Market cap | US$4.31b |
| Earnings (TTM) | -US$5.00m |
| Revenue (TTM) | US$4.65b |
0.9x
P/S Ratio-861.5x
P/E RatioIs HRI overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HRI income statement (TTM) | |
|---|---|
| Revenue | US$4.65b |
| Cost of Revenue | US$3.15b |
| Gross Profit | US$1.51b |
| Other Expenses | US$1.51b |
| Earnings | -US$5.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.15 |
| Gross Margin | 32.36% |
| Net Profit Margin | -0.11% |
| Debt/Equity Ratio | 421.5% |
How did HRI perform over the long term?
See historical performance and comparisonDividends
2.2%
Current Dividend Yield-1,820%
Payout RatioDoes HRI pay a reliable dividends?
See HRI dividend history and benchmarks| Herc Holdings dividend dates | |
|---|---|
| Ex Dividend Date | May 29 2026 |
| Dividend Pay Date | Jun 12 2026 |
| Days until Ex dividend | 4 days |
| Days until Dividend pay date | 18 days |
Does HRI pay a reliable dividends?
See HRI dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/24 16:17 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Herc Holdings Inc. is covered by 17 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mircea Dobre | Baird |
| Adam Seiden | Barclays |
| Sherif El-Sabbahy | BofA Global Research |