Rush Enterprises (RUSH.A) Stock Overview
Through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 1/6 |
| Past Performance | 1/6 |
| Financial Health | 5/6 |
| Dividends | 2/6 |
RUSH.A Community Fair Values
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Analyst Price Targets
Rush Enterprises, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$49.68 |
| 52 Week High | US$55.74 |
| 52 Week Low | US$30.45 |
| Beta | 0.88 |
| 1 Month Change | -6.13% |
| 3 Month Change | 6.29% |
| 1 Year Change | 30.44% |
| 3 Year Change | 86.02% |
| 5 Year Change | 150.80% |
| Change since IPO | 4,091.75% |
Recent News & Updates
Narrative Update • Sep 10
RUSH.A: Second Half Truck And Service Strength Will Drive Bullish Reassessment
Analysts have cut their fair value estimate for Rush Enterprises from $89.50 to about $59.67, reflecting a slightly lower expected revenue growth rate and a small adjustment to the assumed future P/E. At the same time, recent price target hikes to $85 and $95 highlight support from steady Q2 results and expectations for stronger truck sales and parts and service revenue.Narrative Update • Aug 27
RUSH.A: Second Half Truck And Service Upside Will Support Bullish Reassessment
Analysts have lifted their fair value estimate for Rush Enterprises from $86.50 to $89.50, citing recent price target increases from $78 to $85 and from $90 to $95, which are supported by in-line quarterly results and expectations for stronger truck, parts, and service trends in the second half of the year. Analyst Commentary Recent commentary on Rush Enterprises focuses on how the stock reflects in-line quarterly execution and the outlook for truck, parts, and service activity in the second half of the year.
Narrative Update • Aug 13
RUSH.A: Improving Freight Market And Gulf Coast Expansion Will Support Higher Earnings Multiple
Analysts have raised their fair value estimate for Rush Enterprises to $95 from $90, citing recent Q2 results and expectations for improved truck sales and parts and service revenue in the second half of the year. What’s in the News for Rush Enterprises Rush Enterprises’ board declared a cash dividend of US$0.14 per share for both Class A and Class B common stock, with payment scheduled for September 24, 2026, to shareholders of record on September 9, 2026.Recent updates
Narrative Update • Sep 10
RUSH.A: Second Half Truck And Service Strength Will Drive Bullish Reassessment
Analysts have cut their fair value estimate for Rush Enterprises from $89.50 to about $59.67, reflecting a slightly lower expected revenue growth rate and a small adjustment to the assumed future P/E. At the same time, recent price target hikes to $85 and $95 highlight support from steady Q2 results and expectations for stronger truck sales and parts and service revenue.Narrative Update • Aug 27
RUSH.A: Second Half Truck And Service Upside Will Support Bullish Reassessment
Analysts have lifted their fair value estimate for Rush Enterprises from $86.50 to $89.50, citing recent price target increases from $78 to $85 and from $90 to $95, which are supported by in-line quarterly results and expectations for stronger truck, parts, and service trends in the second half of the year. Analyst Commentary Recent commentary on Rush Enterprises focuses on how the stock reflects in-line quarterly execution and the outlook for truck, parts, and service activity in the second half of the year.Narrative Update • Aug 13
RUSH.A: Improving Freight Market And Gulf Coast Expansion Will Support Higher Earnings Multiple
Analysts have raised their fair value estimate for Rush Enterprises to $95 from $90, citing recent Q2 results and expectations for improved truck sales and parts and service revenue in the second half of the year. What’s in the News for Rush Enterprises Rush Enterprises’ board declared a cash dividend of US$0.14 per share for both Class A and Class B common stock, with payment scheduled for September 24, 2026, to shareholders of record on September 9, 2026.Analysis Article • Jul 31
Rush Enterprises, Inc. Just Recorded A 6.5% EPS Beat: Here's What Analysts Are Forecasting Next
Investors in Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) had a good week, as its shares rose 4.4% to close at US$79.93...Narrative Update • Jul 29
RUSH.A: Refrigerated Transport Venture And Capital Actions Will Support Balanced Reassessment
Analysts have raised their fair value estimate for Rush Enterprises from $83.75 to $86.50, citing updated assumptions on revenue growth, profit margins, and future P/E expectations, as reflected in recent price target revisions. What’s in the News for Rush Enterprises Rush Enterprises agreed to form a joint venture with MCT Companies, creating MCT Holdings, LLC, which will operate MCT’s network of refrigeration and auxiliary power unit dealerships across multiple regions.Narrative Update • Jul 09
RUSH.A: Gulf Coast Expansion Will Support Higher Future Earnings Multiple
Analysts have lifted their fair value estimate for Rush Enterprises from $83.00 to $90.00, citing updated assumptions for revenue growth, profit margins, and future P/E multiples that are broadly consistent with recent Street research price target increases. Analyst Commentary Recent Street research on Rush Enterprises has leaned constructive, with several bullish analysts updating their views in a way that aligns with the higher fair value estimate.Narrative Update • Jun 25
RUSH.A: Revised Discount Rate Assumptions Will Support Reassessment Of Upside Potential
Analysts have lifted their price target on Rush Enterprises by $5, supported by updated views on its discount rate, long term revenue and profit assumptions, and projected P/E levels. Analyst Commentary Recent Street research around Rush Enterprises focuses on how updated discount rate assumptions, long term revenue and profit views, and projected P/E levels feed into the higher price targets.Narrative Update • Jun 07
RUSH.A: Recent Bullish Coverage Will Support Reassessment Of Upside Potential
Narrative Update The analyst price target for Rush Enterprises has increased by $5. Analysts cite recent target increases from multiple firms, along with a new bullish initiation, as support for this revised view.Narrative Update • May 21
RUSH.A: Higher Fair Value Assumptions Are Expected To Support Bullish Upside
Rush Enterprises' analyst price target has increased by $5, with analysts citing updated assumptions for fair value, discount rate, revenue growth, profit margin and future P/E as the key drivers of the change. Analyst Commentary Recent research suggests analysts are adjusting their fair value work on Rush Enterprises, with fresh views on revenue growth, margins, discount rates and future P/E levels feeding into the new price targets.Analysis Article • May 01
Earnings Beat: Rush Enterprises, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Models
Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) last week reported its latest quarterly results, which makes it a good time...Narrative Update • Apr 25
RUSH.A: 2026 Execution And Buybacks Are Expected To Support Cautious Upside
Analysts have raised their price target on Rush Enterprises to $73 from $70, citing updated views on revenue, margins and future P/E assumptions as they express cautious optimism about potential improvement into 2026. Analyst Commentary Recent research points to a balanced view on Rush Enterprises, with the updated US$73 price target framed around revised revenue, margin and P/E expectations and a cautious stance on how quickly conditions could improve into 2026.Narrative Update • Apr 09
RUSH.A: 2026 Execution And Buybacks Are Expected To Unlock Upside Potential
Narrative Update on Rush Enterprises Analysts have lifted their blended price target on Rush Enterprises by $3 to $73. This reflects research that points to a modestly higher future P/E assumption and a slightly higher discount rate, while keeping long term growth and margin forecasts broadly consistent.Narrative Update • Mar 25
RUSH.A: 2026 Execution And Repurchases Will Support Repricing Potential
Analysts have lifted their price targets on Rush Enterprises by up to $10 to around the low $70s, reflecting cautiously optimistic expectations for improvement into 2026 and slightly higher assumptions for the company’s discount rate and future P/E multiple. Analyst Commentary Recent research points to a more constructive tone on Rush Enterprises, with price targets moving into the low US$70s and commentary centered on what execution and market conditions might look like into 2026.Narrative Update • Mar 07
RUSH.A: 2026 Execution And Ongoing Buybacks Will Drive Upside Potential
Analysts have nudged their price target on Rush Enterprises higher, with the latest Street research pointing to incremental increases. UBS, for instance, has moved its target to $73, supported by a slightly lower discount rate and a modestly higher assumed future P/E multiple in their updated models.Narrative Update • Feb 21
RUSH.A: Buybacks And 2026 Outlook Will Shape Future Return Balance
Analysts have lifted their price expectations for Rush Enterprises, with recent target increases such as the move to $73 helping to support a higher blended fair value estimate of about $78.67 as they factor in updated views on growth, margins, and future P/E multiples. Analyst Commentary Recent Street research on Rush Enterprises reflects a mix of optimism and caution, with price targets such as the move to US$73 and a US$10 upward adjustment from another firm feeding into the current blended fair value view.New Narrative • Feb 10
Aftermarket And Leasing Strength Will Support A More Resilient Future Earnings Profile
Catalysts About Rush Enterprises Rush Enterprises operates a network of commercial vehicle dealerships offering truck sales, leasing, parts, service and collision repair across the U.S. and Canada. What are the underlying business or industry changes driving this perspective?Narrative Update • Feb 05
RUSH.A: Buybacks And Neutral Research Will Shape Future Return Balance
Analysts have nudged their fair value estimate for Rush Enterprises to $65.00 from $62.50. This reflects updated assumptions on discount rate, revenue growth, profit margin and future P/E after recent research, including a new neutral initiation and a higher price target from major firms.Analysis Article • Feb 04
Rush Enterprises, Inc. (NASDAQ:RUSH.A) Stock Rockets 25% As Investors Are Less Pessimistic Than Expected
Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) shares have continued their recent momentum with a 25% gain in the last month...Narrative Update • Jan 21
RUSH.A: Buybacks And Revised P E Assumptions Will Shape Future Returns
Analysts have lifted their price target on Rush Enterprises by US$5 to US$62.50, citing updated assumptions around revenue growth, margins and future P/E levels as key drivers of the change. Analyst Commentary Bullish Takeaways Bullish analysts see the higher US$62.50 target as better aligned with their updated assumptions on revenue growth, reflecting confidence that the current P/E multiple still leaves room for upside if execution matches their forecasts.Narrative Update • Jan 07
RUSH.A: Buybacks And Updated Assumptions Will Support Measured Future Returns
Analysts have maintained their fair value estimate for Rush Enterprises at $57.50 and have fine tuned assumptions around the discount rate, revenue growth, profit margins and future P/E, reflecting updated views on the risk profile and earnings power of the business. What's in the News On December 1, 2025, Rush Enterprises' board approved second amended and restated articles of incorporation at its annual general meeting, updating the company's governing documents (company filing).Narrative Update • Dec 22
RUSH.A: Buybacks And Stable Margins Will Support Future Shareholder Returns
Analysts have modestly adjusted their price target on Rush Enterprises upward to approximately $57.50 per share, citing slightly lower discount rate assumptions and steady expectations for long term growth, profitability, and valuation multiples. What's in the News The Board of Directors approved the second amended and restated articles of incorporation at the December 1, 2025 AGM, signaling updated corporate governance and capital structure provisions (company filing).Narrative Update • Dec 07
RUSH.A: Share Repurchases And Stable Margins Will Support Future Returns
Analysts have modestly raised their price target on Rush Enterprises to approximately $57.50 per share from about $57.00, citing slightly lower discount-rate assumptions and sustained expectations for steady revenue growth, stable profit margins, and a consistent future price to earnings multiple. What's in the News Shareholders approved the second amended and restated articles of incorporation at the December 1, 2025 annual general meeting, signaling updated corporate governance and capital structure provisions (company filing).Narrative Update • Nov 23
RUSH.A: Share Buybacks And Lower Discount Rate Will Support Future Upside
Analysts have reiterated their price target for Rush Enterprises at $57.50, citing minimal adjustments to key financial assumptions and an outlook that remains steady because of the company’s underlying fundamentals. What's in the News Between July 1, 2025 and September 30, 2025, Rush Enterprises repurchased 165,376 shares, equaling 0.21% of outstanding shares, for a total of $9.2 million (Key Developments).Narrative Update • Nov 08
RUSH.A: Share Buybacks And Rising Earnings Multiple Will Support Future Demand
Analysts have lowered their price target for Rush Enterprises from $60.00 to $57.50, citing a moderation in profit margin expectations. They also noted a slightly higher projected future price-to-earnings ratio, even though the outlook on revenue growth is more optimistic.Analysis Article • Oct 29
Rush Enterprises (NASDAQ:RUSH.A) Shareholders Will Want The ROCE Trajectory To Continue
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...Analysis Article • Sep 18
We Think Rush Enterprises (NASDAQ:RUSH.A) Is Taking Some Risk With Its Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...Shareholder Returns
| RUSH.A | US Trade Distributors | US Market | |
|---|---|---|---|
| 7D | 3.1% | -1.9% | -1.1% |
| 1Y | 30.4% | 5.2% | 11.7% |
Return vs Industry: RUSH.A exceeded the US Trade Distributors industry which returned 5.2% over the past year.
Return vs Market: RUSH.A exceeded the US Market which returned 11.7% over the past year.
Price Volatility
| RUSH.A volatility | |
|---|---|
| RUSH.A Average Weekly Movement | 4.2% |
| Trade Distributors Industry Average Movement | 6.5% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.2% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: RUSH.A has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: RUSH.A's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1965 | 7,898 | Rusty Rush | www.rushenterprises.com |
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
Rush Enterprises, Inc. Fundamentals Summary
| RUSH.A fundamental statistics | |
|---|---|
| Market cap | US$5.84b |
| Earnings (TTM) | US$265.23m |
| Revenue (TTM) | US$7.24b |
21.9x
P/E Ratio0.8x
P/S RatioIs RUSH.A overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| RUSH.A income statement (TTM) | |
|---|---|
| Revenue | US$7.24b |
| Cost of Revenue | US$5.80b |
| Gross Profit | US$1.44b |
| Other Expenses | US$1.17b |
| Earnings | US$265.23m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 2.27 |
| Gross Margin | 19.85% |
| Net Profit Margin | 3.67% |
| Debt/Equity Ratio | 52.8% |
How did RUSH.A perform over the long term?
See historical performance and comparisonDividends
1.1%
Current Dividend Yield22%
Payout RatioDoes RUSH.A pay a reliable dividends?
See RUSH.A dividend history and benchmarks| Rush Enterprises dividend dates | |
|---|---|
| Ex Dividend Date | Sep 09 2026 |
| Dividend Pay Date | Sep 24 2026 |
| Days until Ex dividend | 9 days |
| Days until Dividend pay date | 6 days |
Does RUSH.A pay a reliable dividends?
See RUSH.A dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/17 22:06 |
| End of Day Share Price | 2026/09/17 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Rush Enterprises, Inc. is covered by 13 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Joel Tiss | BMO Capital Markets Equity Research |
| Andrew Obin | BofA Global Research |
| William Armstrong | CL King & Associates, Inc. |