Rush Enterprises, Inc.

NasdaqGS:RUSH.A Stock Report

Market Cap: US$5.6b

Rush Enterprises Management

Management criteria checks 4/4

Rush Enterprises' CEO is Rusty Rush, appointed in Jan 1995, has a tenure of 31.33 years. total yearly compensation is $10.22M, comprised of 17.2% salary and 82.8% bonuses, including company stock and options. directly owns 1.28% of the company’s shares, worth $71.31M. The average tenure of the management team and the board of directors is 12.1 years and 11.3 years respectively.

Key information

Rusty Rush

Chief executive officer

US$10.2m

Total compensation

CEO salary percentage17.24%
CEO tenure31.3yrs
CEO ownership1.3%
Management average tenure12.1yrs
Board average tenure11.3yrs

Recent management updates

Recent updates

Analysis Article May 01

Earnings Beat: Rush Enterprises, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Models

Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) last week reported its latest quarterly results, which makes it a good time...
Narrative Update Apr 25

RUSH.A: 2026 Execution And Buybacks Are Expected To Support Cautious Upside

Analysts have raised their price target on Rush Enterprises to $73 from $70, citing updated views on revenue, margins and future P/E assumptions as they express cautious optimism about potential improvement into 2026. Analyst Commentary Recent research points to a balanced view on Rush Enterprises, with the updated US$73 price target framed around revised revenue, margin and P/E expectations and a cautious stance on how quickly conditions could improve into 2026.
Narrative Update Apr 09

RUSH.A: 2026 Execution And Buybacks Are Expected To Unlock Upside Potential

Narrative Update on Rush Enterprises Analysts have lifted their blended price target on Rush Enterprises by $3 to $73. This reflects research that points to a modestly higher future P/E assumption and a slightly higher discount rate, while keeping long term growth and margin forecasts broadly consistent.
Narrative Update Mar 25

RUSH.A: 2026 Execution And Repurchases Will Support Repricing Potential

Analysts have lifted their price targets on Rush Enterprises by up to $10 to around the low $70s, reflecting cautiously optimistic expectations for improvement into 2026 and slightly higher assumptions for the company’s discount rate and future P/E multiple. Analyst Commentary Recent research points to a more constructive tone on Rush Enterprises, with price targets moving into the low US$70s and commentary centered on what execution and market conditions might look like into 2026.
Narrative Update Mar 07

RUSH.A: 2026 Execution And Ongoing Buybacks Will Drive Upside Potential

Analysts have nudged their price target on Rush Enterprises higher, with the latest Street research pointing to incremental increases. UBS, for instance, has moved its target to $73, supported by a slightly lower discount rate and a modestly higher assumed future P/E multiple in their updated models.
Narrative Update Feb 21

RUSH.A: Buybacks And 2026 Outlook Will Shape Future Return Balance

Analysts have lifted their price expectations for Rush Enterprises, with recent target increases such as the move to $73 helping to support a higher blended fair value estimate of about $78.67 as they factor in updated views on growth, margins, and future P/E multiples. Analyst Commentary Recent Street research on Rush Enterprises reflects a mix of optimism and caution, with price targets such as the move to US$73 and a US$10 upward adjustment from another firm feeding into the current blended fair value view.
New Narrative Feb 10

Aftermarket And Leasing Strength Will Support A More Resilient Future Earnings Profile

Catalysts About Rush Enterprises Rush Enterprises operates a network of commercial vehicle dealerships offering truck sales, leasing, parts, service and collision repair across the U.S. and Canada. What are the underlying business or industry changes driving this perspective?
Narrative Update Feb 05

RUSH.A: Buybacks And Neutral Research Will Shape Future Return Balance

Analysts have nudged their fair value estimate for Rush Enterprises to $65.00 from $62.50. This reflects updated assumptions on discount rate, revenue growth, profit margin and future P/E after recent research, including a new neutral initiation and a higher price target from major firms.
Analysis Article Feb 04

Rush Enterprises, Inc. (NASDAQ:RUSH.A) Stock Rockets 25% As Investors Are Less Pessimistic Than Expected

Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) shares have continued their recent momentum with a 25% gain in the last month...
Narrative Update Jan 21

RUSH.A: Buybacks And Revised P E Assumptions Will Shape Future Returns

Analysts have lifted their price target on Rush Enterprises by US$5 to US$62.50, citing updated assumptions around revenue growth, margins and future P/E levels as key drivers of the change. Analyst Commentary Bullish Takeaways Bullish analysts see the higher US$62.50 target as better aligned with their updated assumptions on revenue growth, reflecting confidence that the current P/E multiple still leaves room for upside if execution matches their forecasts.
Narrative Update Jan 07

RUSH.A: Buybacks And Updated Assumptions Will Support Measured Future Returns

Analysts have maintained their fair value estimate for Rush Enterprises at $57.50 and have fine tuned assumptions around the discount rate, revenue growth, profit margins and future P/E, reflecting updated views on the risk profile and earnings power of the business. What's in the News On December 1, 2025, Rush Enterprises' board approved second amended and restated articles of incorporation at its annual general meeting, updating the company's governing documents (company filing).
Narrative Update Dec 22

RUSH.A: Buybacks And Stable Margins Will Support Future Shareholder Returns

Analysts have modestly adjusted their price target on Rush Enterprises upward to approximately $57.50 per share, citing slightly lower discount rate assumptions and steady expectations for long term growth, profitability, and valuation multiples. What's in the News The Board of Directors approved the second amended and restated articles of incorporation at the December 1, 2025 AGM, signaling updated corporate governance and capital structure provisions (company filing).
Narrative Update Dec 07

RUSH.A: Share Repurchases And Stable Margins Will Support Future Returns

Analysts have modestly raised their price target on Rush Enterprises to approximately $57.50 per share from about $57.00, citing slightly lower discount-rate assumptions and sustained expectations for steady revenue growth, stable profit margins, and a consistent future price to earnings multiple. What's in the News Shareholders approved the second amended and restated articles of incorporation at the December 1, 2025 annual general meeting, signaling updated corporate governance and capital structure provisions (company filing).
Narrative Update Nov 23

RUSH.A: Share Buybacks And Lower Discount Rate Will Support Future Upside

Analysts have reiterated their price target for Rush Enterprises at $57.50, citing minimal adjustments to key financial assumptions and an outlook that remains steady because of the company’s underlying fundamentals. What's in the News Between July 1, 2025 and September 30, 2025, Rush Enterprises repurchased 165,376 shares, equaling 0.21% of outstanding shares, for a total of $9.2 million (Key Developments).
Narrative Update Nov 08

RUSH.A: Share Buybacks And Rising Earnings Multiple Will Support Future Demand

Analysts have lowered their price target for Rush Enterprises from $60.00 to $57.50, citing a moderation in profit margin expectations. They also noted a slightly higher projected future price-to-earnings ratio, even though the outlook on revenue growth is more optimistic.
Analysis Article Oct 29

Rush Enterprises (NASDAQ:RUSH.A) Shareholders Will Want The ROCE Trajectory To Continue

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'll...
Analysis Article Sep 18

We Think Rush Enterprises (NASDAQ:RUSH.A) Is Taking Some Risk With Its Debt

Warren Buffett famously said, 'Volatility is far from synonymous with risk.' It's only natural to consider a company's...
Analysis Article Aug 04

Rush Enterprises' (NASDAQ:RUSH.A) Shareholders Will Receive A Bigger Dividend Than Last Year

Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) has announced that it will be increasing its dividend from last year's...
Analysis Article Jul 18

Investors Don't See Light At End Of Rush Enterprises, Inc.'s (NASDAQ:RUSH.A) Tunnel

When close to half the companies in the United States have price-to-earnings ratios (or "P/E's") above 19x, you may...
Analysis Article Jun 30

We Like These Underlying Return On Capital Trends At Rush Enterprises (NASDAQ:RUSH.A)

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article Jun 12

Is Now The Time To Look At Buying Rush Enterprises, Inc. (NASDAQ:RUSH.A)?

While Rush Enterprises, Inc. ( NASDAQ:RUSH.A ) might not have the largest market cap around , it saw significant share...
User avatar
New Narrative Sep 03

Tactical Diversification And Efficiency Boosts Set To Counter Economic Downturns And Drive Growth

Diversifying customer base and expanding product offerings could significantly boost revenue and market share in a recovering market.

CEO Compensation Analysis

How has Rusty Rush's remuneration changed compared to Rush Enterprises's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2026n/an/a

US$265m

Dec 31 2025US$10mUS$2m

US$264m

Sep 30 2025n/an/a

US$274m

Jun 30 2025n/an/a

US$287m

Mar 31 2025n/an/a

US$293m

Dec 31 2024US$10mUS$2m

US$304m

Sep 30 2024n/an/a

US$307m

Jun 30 2024n/an/a

US$309m

Mar 31 2024n/an/a

US$328m

Dec 31 2023US$11mUS$2m

US$347m

Sep 30 2023n/an/a

US$367m

Jun 30 2023n/an/a

US$377m

Mar 31 2023n/an/a

US$389m

Dec 31 2022US$10mUS$2m

US$391m

Sep 30 2022n/an/a

US$362m

Jun 30 2022n/an/a

US$341m

Mar 31 2022n/an/a

US$289m

Dec 31 2021US$8mUS$2m

US$241m

Sep 30 2021n/an/a

US$214m

Jun 30 2021n/an/a

US$178m

Mar 31 2021n/an/a

US$137m

Dec 31 2020US$6mUS$1m

US$115m

Sep 30 2020n/an/a

US$98m

Jun 30 2020n/an/a

US$103m

Mar 31 2020n/an/a

US$128m

Dec 31 2019US$7mUS$2m

US$142m

Compensation vs Market: Rusty's total compensation ($USD10.22M) is about average for companies of similar size in the US market ($USD8.40M).

Compensation vs Earnings: Rusty's compensation has been consistent with company performance over the past year.


CEO

Rusty Rush (66 yo)

31.3yrs
Tenure
US$10,224,299
Compensation

Mr. W. Marvin Rush III, also known as Rusty, is the Chairman of Rush Truck Centres Of Canada Limited. He serves as Chief Executive Officer of Rush Enterprises, Inc. since February 24, 2006 and President si...


Leadership Team

NamePositionTenureCompensationOwnership
W. Rush
Chairman of the Board31.3yrsUS$10.22m1.28%
$ 71.3m
Steven Keller
CFO & Treasurer19.2yrsUS$2.74m0.45%
$ 25.0m
Jody Pollard
Chief Operating Officerless than a yearUS$2.22m0.23%
$ 12.7m
Corey Lowe
Senior Vice President of Peterbilt Dealerships15yrsUS$2.18m0.24%
$ 13.2m
Michael Goldstone
Senior VP9.2yrsno data0.11%
$ 6.0m
Jorgan Peterson
Senior Vice President of International Dealerships1.9yrsno datano data
12.1yrs
Average Tenure
55yo
Average Age

Experienced Management: RUSH.A's management team is seasoned and experienced (12.1 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
W. Rush
Chairman of the Board30.3yrsUS$10.22m1.28%
$ 71.3m
Troy Clarke
Independent Director4.6yrsUS$249.97k0.021%
$ 1.2m
William Cary
Independent Director11.3yrsUS$254.98k0.041%
$ 2.3m
Thomas Akin
Independent Director21.8yrsUS$269.95k0.42%
$ 23.1m
Elaine Mendoza
Independent Director6.6yrsUS$254.98k0.024%
$ 1.3m
Kennon Guglielmo
Independent Director11.3yrsUS$249.97k0.093%
$ 5.2m
Michael McRoberts
Director2.6yrsno data0.36%
$ 20.1m
Raymond Chess
Independent Director12.3yrsUS$249.95k0.053%
$ 2.9m
Amy Boerger
Independent Director2.6yrsUS$249.98k0.0074%
$ 410.7k
11.3yrs
Average Tenure
66yo
Average Age

Experienced Board: RUSH.A's board of directors are seasoned and experienced ( 11.3 years average tenure).


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/11 09:44
End of Day Share Price 2026/05/11 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Rush Enterprises, Inc. is covered by 12 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Joel TissBMO Capital Markets Equity Research
Andrew ObinBofA Global Research
William ArmstrongCL King & Associates, Inc.