NasdaqCM:CELHBeverage
Celsius Acquisition Of Alani Nu Highlights Growth Recovery And Margin Questions
Celsius Holdings (NasdaqCM:CELH) agreed to acquire energy drink brand Alani Nu for US$1.65b in cash and stock.
The company highlighted a recovery in sales growth following earlier inventory related challenges.
The deal adds another fast growing functional beverage label to the Celsius portfolio in the better for you category.
Celsius focuses on fitness oriented energy drinks, and Alani Nu targets a similar consumer base with a strong presence in gyms and online channels. Together, the...