XPEL (XPEL) Stock Overview
Manufactures, installs, sells, and distributes protective films, coatings and related services. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 3/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
XPEL Community Fair Values
Create NarrativeSee what 28 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
XPEL, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$48.79 |
| 52 Week High | US$55.91 |
| 52 Week Low | US$31.50 |
| Beta | 1.13 |
| 1 Month Change | 2.41% |
| 3 Month Change | 6.11% |
| 1 Year Change | 36.44% |
| 3 Year Change | -34.95% |
| 5 Year Change | -41.61% |
| Change since IPO | 2,580.77% |
Recent News & Updates
Narrative Update • Sep 04
XPEL: Margin Upside From China Acquisitions Will Drive Future Repricing
XPEL's analyst fair value estimate has moved from $45.00 to $60.00 as analysts point to stronger recent financial metrics, higher assumed profit margins, and a higher future P/E multiple, despite slightly lower revenue growth expectations and a modestly higher discount rate. Analyst Commentary on XPEL Recent Street research on XPEL highlights a mix of optimism around the company’s Q2 results and acquisitions, alongside a more measured stance on upcoming quarters.
Narrative Update • Aug 21
XPEL: Margin Expansion And Acquisitions Will Support Bullish Long Term Outlook
Analysts have raised the XPEL fair value estimate from $56.67 to $61.67, citing higher modeled revenue growth, wider profit margins, and updated P/E assumptions. This follows recent price target increases to $60 and $65 after the Q2 report and Q3 guidance.Analysis Article • Aug 08
XPEL, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
XPEL, Inc. ( NASDAQ:XPEL ) just released its latest quarterly results and things are looking bullish. The company beat...Narrative Update • Aug 06
XPEL: China Manufacturing And Margin Gains Will Support Bullish Long Term Outlook
Analysts have raised their price target on XPEL by $5 to $65, citing expectations for modest gross margin improvement supported by acquired inventory sell-through in China and recent price increases. What’s in the News for XPEL XPEL stock advanced about 3.84% over the past month, with recent trading influenced by what sources describe as structural operational momentum and commercial performance in window and protective films.Recent updates
Narrative Update • Sep 04
XPEL: Margin Upside From China Acquisitions Will Drive Future Repricing
XPEL's analyst fair value estimate has moved from $45.00 to $60.00 as analysts point to stronger recent financial metrics, higher assumed profit margins, and a higher future P/E multiple, despite slightly lower revenue growth expectations and a modestly higher discount rate. Analyst Commentary on XPEL Recent Street research on XPEL highlights a mix of optimism around the company’s Q2 results and acquisitions, alongside a more measured stance on upcoming quarters.Narrative Update • Aug 21
XPEL: Margin Expansion And Acquisitions Will Support Bullish Long Term Outlook
Analysts have raised the XPEL fair value estimate from $56.67 to $61.67, citing higher modeled revenue growth, wider profit margins, and updated P/E assumptions. This follows recent price target increases to $60 and $65 after the Q2 report and Q3 guidance.Analysis Article • Aug 08
XPEL, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
XPEL, Inc. ( NASDAQ:XPEL ) just released its latest quarterly results and things are looking bullish. The company beat...Narrative Update • Aug 06
XPEL: China Manufacturing And Margin Gains Will Support Bullish Long Term Outlook
Analysts have raised their price target on XPEL by $5 to $65, citing expectations for modest gross margin improvement supported by acquired inventory sell-through in China and recent price increases. What’s in the News for XPEL XPEL stock advanced about 3.84% over the past month, with recent trading influenced by what sources describe as structural operational momentum and commercial performance in window and protective films.Narrative Update • Jul 07
XPEL: Manufacturing Expansion And Buybacks Will Support Balanced Long Term Outlook
Analysts have trimmed their price target on XPEL to $51.67 from $55.33, citing updated assumptions for revenue growth, profit margins, and future P/E following recent research commentary, including the downgrade at Freedom Broker. What’s in the News for XPEL InvestingPro highlighted XPEL, Inc.Narrative Update • Jun 23
XPEL: Manufacturing Investments And China Expansion Will Shape Balanced Future Outlook
Analysts maintained their XPEL fair value estimate at $45.00, citing a slightly lower discount rate and modestly higher revenue growth and profit margin assumptions as the basis for the updated price target rationale following a recent downgrade in Street research. What’s in the News for XPEL XPEL outlined approximately US$110 million of planned manufacturing and supply chain investments, including real estate, capital expenditures, and a manufacturing facility acquisition in China.Analysis Article • Jun 19
XPEL (XPEL) Stock Could Be 17.9% Undervalued as Global Expansion Fuels the Narrative
XPEL (XPEL) is in focus after recent trading left the stock roughly flat over the past month but higher over the past 3 months, prompting investors to reassess its valuation and growth profile. See our latest analysis for XPEL. Looking beyond the recent stability, XPEL’s share price return has risen 17.32% over the past 90 days, while its year to date share price return is down 9.53% and the 1 year total shareholder return is 25.73%. This suggests momentum has improved recently even as longer...Narrative Update • Jun 05
XPEL: Global Expansion And Manufacturing Investments Will Shape Balanced Future Prospects
The analyst fair value estimate for XPEL has moved from $55.00 to $45.00, with analysts citing updated views on growth, margins, and appropriate P/E levels following recent research such as the downgrade at Freedom Broker. What's in the News XPEL is highlighted in "XPEL’s ‘Invisible Product’ Drives Profits in the Automotive Aftermarket," focusing on its position in paint protection film, expansion of aftermarket and OEM sales, and recent acquisitions of distributors in China and South America.Analysis Article • May 08
XPEL, Inc. (NASDAQ:XPEL) Analysts Are Pretty Bullish On The Stock After Recent Results
Shareholders might have noticed that XPEL, Inc. ( NASDAQ:XPEL ) filed its quarterly result this time last week. The...Narrative Update • May 01
XPEL: Stellantis Partnership And Margin Resilience Will Support Further Upside
Analysts have maintained their XPEL price target at $55.00, supported by updated assumptions that remain broadly consistent regarding fair value, discount rate, revenue growth, profit margin, and future P/E expectations. What's in the News XPEL partnered with Stellantis and Jeep to provide protective films and coatings for the 2026 Jeep Gladiator "Shadow Ops" Special Edition showcased at the Easter Jeep Safari event in Moab, Utah, including custom XPEL vehicle graphics on the build (Key Developments).Narrative Update • Apr 17
XPEL: Future Margin Strength And New Auto Partnerships Will Support Upside
Analysts have maintained their XPEL fair value estimate at $55.00, while making small adjustments to inputs such as the discount rate, revenue growth, profit margin, and future P/E. These changes fine tune, rather than significantly alter, their overall price target view.Narrative Update • Apr 02
XPEL: Future Margin Strength And Partnerships Will Likely Support Share Upside
Analysts have kept their XPEL price target steady at $55.00, citing updated assumptions around the discount rate, revenue growth, profit margin, and future P/E that together support maintaining this valuation level. What's in the News XPEL partnered with Stellantis to provide protective films and coatings for the 2026 Jeep Gladiator "Shadow Ops" Special Edition showcased at the 2026 Easter Jeep Safari in Moab, Utah, including custom XPEL vehicle graphics to highlight the collaboration at the event (Key Developments).Narrative Update • Mar 19
XPEL: Higher 2026 Revenue Outlook And Governance Shift Will Support Upside
Analysts have raised their price target on XPEL from $52.00 to about $55.33, citing updated views on fair value, revenue growth assumptions, profit margins and future P/E expectations. What's in the News XPEL issued earnings guidance for the first quarter of 2026, with the company expecting revenue of approximately US$112 million to US$114 million for the year (Key Developments).Narrative Update • Mar 05
XPEL: Higher Expected Earnings Multiple Will Likely Support Future Share Upside
Analysts have lifted their price target on XPEL from $45 to $55, citing updated assumptions around fair value, discount rate, revenue growth, profit margins and future P/E, which together point to a higher estimated worth for the shares. What's in the News XPEL issued earnings guidance for the first quarter of 2026, with the company expecting revenue of approximately US$112 million to US$114 million for the year.Narrative Update • Feb 19
XPEL: Stable Assumptions And Earnings Profile Will Support Fairly Valued Outlook
Analysts maintained their XPEL fair value estimate at $52.00, making only minor adjustments to discount rate, growth, margin, and future P/E assumptions, which reflects a largely unchanged view of the stock's risk and earnings profile. Valuation Changes Fair Value: Unchanged at $52.0, indicating the same central estimate for XPEL's intrinsic value.Analysis Article • Feb 13
Returns On Capital At XPEL (NASDAQ:XPEL) Paint A Concerning Picture
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Narrative Update • Feb 05
XPEL: Manufacturing Expansion And New Products Will Support Fairly Valued Outlook
Analysts have modestly adjusted their price target on XPEL, with the implied fair value now held around $52.00. This reflects slightly lower assumed discount rates and a small refinement in the future P/E multiple, while keeping revenue growth and profit margin expectations broadly in line with prior views.Narrative Update • Jan 22
XPEL: Heavy Manufacturing Spend And Margin Targets Will Likely Keep Shares Overpriced
Analysts have nudged their price target on XPEL to $45.00, reflecting slightly adjusted assumptions for discount rate, revenue growth, profit margin, and future P/E, while keeping their fair value view anchored at $45.00. What's in the News XPEL issued earnings guidance for the fourth quarter of 2025, with expected revenue in the range of US$123 million to US$125 million (Company guidance).Narrative Update • Jan 08
XPEL: Margin Ambitions And Heavy Investment Will Likely Leave Shares Overpriced
Analysts have raised their price target on XPEL from US$38 to US$45, citing updated assumptions that now combine a higher discount rate with lower projected revenue growth, a higher profit margin and an implied future P/E of about 13.2x. What's in the News XPEL issued earnings guidance for fourth quarter 2025, with expected revenue in a range of US$123 million to US$125 million.Narrative Update • Dec 24
XPEL: Manufacturing Expansion And New Products Will Support Future Margin Stability
Analysts made no change to their price target for XPEL, keeping it steady at approximately $52.00 per share, as only minor adjustments to the discount rate, long term revenue growth, profit margin, and future P E assumptions left their overall valuation framework effectively unchanged. What's in the News XPEL issued fourth quarter 2025 guidance, projecting revenue between approximately $123 million and $125 million, indicating ongoing expectations for higher top line results.Narrative Update • Dec 10
XPEL: Manufacturing Investments And Product Expansion Will Support Future Margin Strength
Analysts have nudged their price target on XPEL shares slightly higher to approximately $52.00, reflecting modest improvements in discount rate assumptions and long term profitability expectations that support a marginally richer valuation multiple. What's in the News XPEL issued fourth quarter 2025 revenue guidance in the range of approximately $123 million to $125 million, reflecting the company’s expectations for continued top line growth.Narrative Update • Nov 26
XPEL: Manufacturing Investments And New Product Lines Will Sustain Margin Expansion
Analysts have maintained their fair value estimate for XPEL at $52.00. This reflects steady outlooks in key financial metrics and is supported by consistent forecasts in both revenue growth and profit margins.Narrative Update • Nov 12
XPEL: Expanding Manufacturing Spend Will Drive Stronger Future Profit Margins
Analysts have raised their price target for XPEL from $47.67 to $52.00. They cite improved profit margin expectations, even as revenue growth moderates.Analysis Article • Oct 03
Is Now An Opportune Moment To Examine XPEL, Inc. (NASDAQ:XPEL)?
While XPEL, Inc. ( NASDAQ:XPEL ) might not have the largest market cap around , it saw significant share price movement...Analysis Article • Sep 03
Capital Allocation Trends At XPEL (NASDAQ:XPEL) Aren't Ideal
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Aug 01
XPEL, Inc. (NASDAQ:XPEL) Doing What It Can To Lift Shares
There wouldn't be many who think XPEL, Inc.'s ( NASDAQ:XPEL ) price-to-earnings (or "P/E") ratio of 19.1x is worth a...Analysis Article • Feb 28
More Unpleasant Surprises Could Be In Store For XPEL, Inc.'s (NASDAQ:XPEL) Shares After Tumbling 26%
XPEL, Inc. ( NASDAQ:XPEL ) shareholders that were waiting for something to happen have been dealt a blow with a 26...Analysis Article • Jan 20
There Are Reasons To Feel Uneasy About XPEL's (NASDAQ:XPEL) Returns On Capital
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...Analysis Article • Dec 19
Getting In Cheap On XPEL, Inc. (NASDAQ:XPEL) Is Unlikely
XPEL, Inc.'s ( NASDAQ:XPEL ) price-to-earnings (or "P/E") ratio of 23.8x might make it look like a sell right now...Analysis Article • Nov 12
An Intrinsic Calculation For XPEL, Inc. (NASDAQ:XPEL) Suggests It's 50% Undervalued
Key Insights XPEL's estimated fair value is US$91.12 based on 2 Stage Free Cash Flow to Equity Current share price of...Seeking Alpha • Nov 04
Xpel: Plenty Of Growth Left In The Tank
Summary Xpel stock has dropped over the past several years as the companies growth has slowed. The stock is currently trading at an attractive valuation. The company has several growth drivers, including; International growth, the growth in luxury vehicles and expansion into new markets. Read the full article on Seeking AlphaAnalysis Article • Oct 24
Does XPEL (NASDAQ:XPEL) Have A Healthy Balance Sheet?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
New Narrative • Sep 15
Critical Expansion And Diversification Poised To Propel Revenue And Margins
Strategic expansions and product diversification, including windshield protection films and a new line in China, aim to boost revenue through wider market reach.Analysis Article • Sep 05
Subdued Growth No Barrier To XPEL, Inc. (NASDAQ:XPEL) With Shares Advancing 28%
XPEL, Inc. ( NASDAQ:XPEL ) shares have had a really impressive month, gaining 28% after a shaky period beforehand. Not...Analysis Article • Jul 04
XPEL (NASDAQ:XPEL) Will Be Hoping To Turn Its Returns On Capital Around
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Analysis Article • May 29
XPEL, Inc. (NASDAQ:XPEL) May Have Run Too Fast Too Soon With Recent 31% Price Plummet
The XPEL, Inc. ( NASDAQ:XPEL ) share price has fared very poorly over the last month, falling by a substantial 31...Analysis Article • May 05
Earnings Miss: XPEL, Inc. Missed EPS By 21% And Analysts Are Revising Their Forecasts
XPEL, Inc. ( NASDAQ:XPEL ) missed earnings with its latest first-quarter results, disappointing overly-optimistic...Analysis Article • Apr 18
Is XPEL (NASDAQ:XPEL) A Risky Investment?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Apr 04
Should You Be Adding XPEL (NASDAQ:XPEL) To Your Watchlist Today?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Mar 08
Some Investors May Be Worried About XPEL's (NASDAQ:XPEL) Returns On Capital
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Ideally, a...Analysis Article • Feb 24
US$67.00: That's What Analysts Think XPEL, Inc. (NASDAQ:XPEL) Is Worth After Its Latest Results
Shareholders might have noticed that XPEL, Inc. ( NASDAQ:XPEL ) filed its full-year result this time last week. The...Analysis Article • Feb 16
XPEL, Inc.'s (NASDAQ:XPEL) P/E Still Appears To Be Reasonable
With a price-to-earnings (or "P/E") ratio of 31.6x XPEL, Inc. ( NASDAQ:XPEL ) may be sending very bearish signals at...Analysis Article • Feb 04
Should You Think About Buying XPEL, Inc. (NASDAQ:XPEL) Now?
XPEL, Inc. ( NASDAQ:XPEL ), is not the largest company out there, but it received a lot of attention from a substantial...Analysis Article • Jan 20
Is XPEL, Inc. (NASDAQ:XPEL) Expensive For A Reason? A Look At Its Intrinsic Value
Key Insights XPEL's estimated fair value is US$38.83 based on 2 Stage Free Cash Flow to Equity Current share price of...Seeking Alpha • Jan 12
XPEL: Tesla And Culper Created A Buying Opportunity
Summary XPEL operates in a relatively small and highly competitive automotive film space, primarily generating revenue from protective paint films or PPFs. Negative news catalysts from Tesla and Culper Research punished XPEL shares, sending them crashing over 40% from highs back in October. Q3 2023 results and subsequent earnings calls have provided a floor on the share price. The current valuation of 22x EV/EBIT marks an attractive entry point given concerns have a long way to go to materialize, if ever. Read the full article on Seeking AlphaAnalysis Article • Dec 19
If EPS Growth Is Important To You, XPEL (NASDAQ:XPEL) Presents An Opportunity
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • Dec 05
Many Would Be Envious Of XPEL's (NASDAQ:XPEL) Excellent Returns On Capital
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Oct 05
Estimating The Fair Value Of XPEL, Inc. (NASDAQ:XPEL)
Key Insights The projected fair value for XPEL is US$74.04 based on 2 Stage Free Cash Flow to Equity With US$74.84...Analysis Article • Sep 22
Is XPEL (NASDAQ:XPEL) Using Too Much Debt?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Shareholder Returns
| XPEL | US Auto Components | US Market | |
|---|---|---|---|
| 7D | -1.6% | -1.6% | -0.2% |
| 1Y | 36.4% | -17.1% | 14.8% |
Return vs Industry: XPEL exceeded the US Auto Components industry which returned -16.8% over the past year.
Return vs Market: XPEL exceeded the US Market which returned 15.5% over the past year.
Price Volatility
| XPEL volatility | |
|---|---|
| XPEL Average Weekly Movement | 6.1% |
| Auto Components Industry Average Movement | 7.1% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.5% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: XPEL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: XPEL's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1997 | 1,337 | Ryan Pape | www.xpel.com |
XPEL, Inc. manufactures, installs, sells, and distributes protective films, coatings and related services. It offers automotive and surface paint protection, windshield protection, and automotive and architectural window films, as well as proprietary DAP software. The company also provides pre-cut film products, merchandise and apparel, ceramic coatings, installation, and tools and accessories; and training services to customers for the installation of its products.
XPEL, Inc. Fundamentals Summary
| XPEL fundamental statistics | |
|---|---|
| Market cap | US$1.38b |
| Earnings (TTM) | US$54.73m |
| Revenue (TTM) | US$508.09m |
24.6x
P/E Ratio2.6x
P/S RatioIs XPEL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| XPEL income statement (TTM) | |
|---|---|
| Revenue | US$508.09m |
| Cost of Revenue | US$290.11m |
| Gross Profit | US$217.98m |
| Other Expenses | US$163.24m |
| Earnings | US$54.73m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.99 |
| Gross Margin | 42.90% |
| Net Profit Margin | 10.77% |
| Debt/Equity Ratio | 14.1% |
How did XPEL perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/09 09:24 |
| End of Day Share Price | 2026/09/09 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
XPEL, Inc. is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jeffrey Van Sinderen | B. Riley Securities, Inc. |
| Steven Dyer | Craig-Hallum Capital Group LLC |
| Vadim Merkulov | Freedom Broker |