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Apple NasdaqGS:AAPL Stock Report

Last Price

US$254.49

Market Cap

US$3.8t

7D

1.4%

1Y

31.5%

Updated

23 Dec, 2024

Data

Company Financials +

Apple Inc.

NasdaqGS:AAPL Stock Report

Market Cap: US$3.8t

AAPL Stock Overview

Designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. More details

AAPL fundamental analysis
Snowflake Score
Valuation0/6
Future Growth2/6
Past Performance2/6
Financial Health3/6
Dividends0/6

Rewards

Earnings are forecast to grow 10.19% per year

Risk Analysis

Significant insider selling over the past 3 months

Has a high level of debt


My Notes

Capture your thoughts, links and company narrative

Community Narratives

Create a narrative

Narratives bring a range of perspectives from our community.

CH
ChadWisperer
Community Contributor

OK boomer: No longer a product company

This narrative is primarily based on Ben Thompson's (Stratechery) view that Apple has transitioned from being a product-driven company to a services-oriented one. While the iPhone remains central to Apple's business, hardware differentiation has plateaued.
View narrative
US$182.85
FV
39.6% overvalued intrinsic discount
3.50%
Revenue growth p.a.
15users have liked this narrative
0users have commented on this narrative
11users have followed this narrative
6 days ago author updated this narrative
WA
Analyst Price Target
Consensus Narrative from 42 Analysts

Vision Pro And Global Market Expansion Will Strengthen Future Customer Engagement

Key Takeaways Apple's strategic market penetration and innovative product expansions drive potential revenue and margin growth in key global markets. Expanding services and sustainability initiatives enhance revenue opportunities, leveraging Apple's ecosystem for greater long-term profitability.
View narrative
US$245.78
FV
3.9% overvalued intrinsic discount
6.98%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
101users have followed this narrative
5 days ago author updated this narrative
BA
Bailey
Equity Analyst

EU Regulations And Poor Emerging Market Strategy Will Erode Margins And Limit Sales Growth

Key Takeaways Over-reliance on new market penetration could prove to be unfruitful, while the world continues to grapple with cost-of-living pressures. Poor emerging market strategy could lead to failure in India and South America due to prohibitive costs.
View narrative
US$207.71
FV
22.9% overvalued intrinsic discount
6.39%
Revenue growth p.a.
74users have liked this narrative
0users have commented on this narrative
15users have followed this narrative
about 1 month ago author updated this narrative
MI
MichaelP
Content Lead

Broadening Its Value Chain Into Software & Silicon Will Increase Margins

Key Takeaways Apple will dominate thanks to brand, installed user base, and ecosystem of products More revenue from Services will increase gross and net margins Apple Silicon is paving the way for it to gain market share in the PC space More parts being developed in-house should increase product margins Biggest risks are manufacturing challenges and reliance on emerging markets growth (India) Catalysts Apple’s Brand leads to sticky revenues and increasing installed device base Apple has become more than a tech hardware and software company, it has become a lifestyle product. It has embedded itself into the lives of billions of people around the world, many of whom say they couldn’t live without their iPhone.
View narrative
US$166.02
FV
53.8% overvalued intrinsic discount
5.50%
Revenue growth p.a.
67users have liked this narrative
0users have commented on this narrative
11users have followed this narrative
3 months ago author updated this narrative

Apple Inc. Competitors

Alphabet

NasdaqGS:GOOGL

US$2.4t

Meta Platforms

NasdaqGS:META

US$1.5t

Microsoft

NasdaqGS:MSFT

US$3.2t

Netflix

NasdaqGS:NFLX

US$388.6b

Price History & Performance

Summary of share price highs, lows and changes for Apple
Historical stock prices
Current Share PriceUS$254.49
52 Week HighUS$255.00
52 Week LowUS$164.08
Beta1.22
1 Month Change10.71%
3 Month Change11.93%
1 Year Change31.45%
3 Year Change41.12%
5 Year Change249.19%
Change since IPO303,932.02%

Recent News & Updates

Apple: Insourcing Can Structurally Lift Gross Margins

Dec 19

Apple Moves Ahead In AI With New Broadcom Deal

Dec 12

Recent updates

Apple: Insourcing Can Structurally Lift Gross Margins

Dec 19

Apple Moves Ahead In AI With New Broadcom Deal

Dec 12

Why Apple Doesn't Need Nvidia

Dec 06

Apple: Steady EPS Compounder, But The Past Will Not Repeat

Nov 27

Buffett Keeps Selling Apple -- Should You, Too?

Nov 20

Investors Can Find Comfort In Apple's (NASDAQ:AAPL) Earnings Quality

Nov 14
Investors Can Find Comfort In Apple's (NASDAQ:AAPL) Earnings Quality

Apple's Q4 And FY 2024: A Superb Business Trading At A Real Overvaluation

Nov 14

Apple: Time To Exit As Buffett Sells (Again) Amid China Woes

Nov 06

Analysts Are Updating Their Apple Inc. (NASDAQ:AAPL) Estimates After Its Full-Year Results

Nov 02
Analysts Are Updating Their Apple Inc. (NASDAQ:AAPL) Estimates After Its Full-Year Results

Apple: Looking At Arguments For A Strong Earnings Report

Oct 31

Apple: Sluggish Growth Numbers Can Change The Narrative

Oct 24

Calculating The Fair Value Of Apple Inc. (NASDAQ:AAPL)

Oct 23
Calculating The Fair Value Of Apple Inc. (NASDAQ:AAPL)

Can Apple's Services Segment Offset iPhone Weakness? (Rating Upgrade)

Oct 17

Apple: High Valuation Does Not Account For The Risks

Oct 11

When Should You Buy Apple Inc. (NASDAQ:AAPL)?

Oct 10
When Should You Buy Apple Inc. (NASDAQ:AAPL)?

Apple Might Be Tempting Ahead Of Q4, But A Correction Is Coming

Oct 04

Apple Likely To Gain In The Holiday Quarter

Sep 28

Apple: Risk From Trifold Smartphone Market

Sep 22

Apple: Not Ready To Glow Up

Sep 16

Wall Street Brunch: 'It's Glowtime' For Apple

Sep 08

Why I Believe Apple's Stock Deserves Substantial Upside

Aug 25

These 4 Measures Indicate That Apple (NASDAQ:AAPL) Is Using Debt Safely

Aug 22
These 4 Measures Indicate That Apple (NASDAQ:AAPL) Is Using Debt Safely

Apple: Red Flags Are Piling Up (Rating Downgrade)

Aug 19

Apple: Apple Intelligence Taking The Center Stage

Aug 12

Apple: Don't Blindly Follow Buffett's Dump

Aug 05

Shareholder Returns

AAPLUS TechUS Market
7D1.4%1.2%-2.7%
1Y31.5%31.4%23.4%

Return vs Industry: AAPL matched the US Tech industry which returned 31.4% over the past year.

Return vs Market: AAPL exceeded the US Market which returned 23.4% over the past year.

Price Volatility

Is AAPL's price volatile compared to industry and market?
AAPL volatility
AAPL Average Weekly Movement2.5%
Tech Industry Average Movement8.8%
Market Average Movement6.3%
10% most volatile stocks in US Market16.9%
10% least volatile stocks in US Market3.2%

Stable Share Price: AAPL has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: AAPL's weekly volatility (2%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1976164,000Tim Cookwww.apple.com

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms.

Apple Inc. Fundamentals Summary

How do Apple's earnings and revenue compare to its market cap?
AAPL fundamental statistics
Market capUS$3.85t
Earnings (TTM)US$93.74b
Revenue (TTM)US$391.04b

41.0x

P/E Ratio

9.8x

P/S Ratio

Is AAPL overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
AAPL income statement (TTM)
RevenueUS$391.04b
Cost of RevenueUS$210.35b
Gross ProfitUS$180.68b
Other ExpensesUS$86.95b
EarningsUS$93.74b

Last Reported Earnings

Sep 28, 2024

Next Earnings Date

n/a

Earnings per share (EPS)6.20
Gross Margin46.21%
Net Profit Margin23.97%
Debt/Equity Ratio187.2%

How did AAPL perform over the long term?

See historical performance and comparison

Dividends

0.4%

Current Dividend Yield

16%

Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/23 21:10
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/28
Annual Earnings2024/09/28

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Apple Inc. is covered by 98 analysts. 39 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Per Anders LindbergABG Sundal Collier
Mark RosenAccountability Research Corporation
Edward ZabitskyACI Research