Apple (AAPL) Stock Overview
Designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 2/6 |
| Past Performance | 2/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
AAPL Community Fair Values
Create NarrativeSee what 1934 others think this stock is worth. Follow their fair value or set your own to get alerts.
Apple: A Dying Star with an Overpriced Valuation
Apple Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$213.55 |
| 52 Week High | US$260.10 |
| 52 Week Low | US$169.21 |
| Beta | 1.2 |
| 1 Month Change | 4.72% |
| 3 Month Change | 23.85% |
| 1 Year Change | -6.26% |
| 3 Year Change | 47.41% |
| 5 Year Change | 123.67% |
| Change since IPO | 255,022.16% |
Recent News & Updates
Recent updates
Apple: Perplexing AI Moves
Jul 07Is Apple's India Move A Game Changer For Its Investment Story?
May 16
Weekly Picks: 💸 AAPL's Valuation Risks, ASM's CashFlow Potential, and R3NK's 3 Big Tailwinds
May 14Apple Inc. (NASDAQ:AAPL) Just Released Its Second-Quarter Results And Analysts Are Updating Their Estimates
May 06
Apple: A Dying Star with an Overpriced Valuation
IntroApple Inc. (AAPL) has long been one of the most beloved stocks in the market, celebrated for its sleek products and loyal customer base. However, while Apple remains a dominant force in the techApple: Trump's Tariffs Are An Opportunity
Apr 26Navigating Tariff Turbulence with Resilience and AI-Driven Growth
As of April 12, 2025, Apple Inc. (AAPL) is navigating a complex landscape marked by significant challenges and resilient strengths. The stock has experienced a substantial decline, dropping nearly 35%Apple: Tariff Relief Buys Time, But Not Conviction
Apr 20Wall Street Brunch: Tariffs For Some
Apr 13Apple Inc.'s (NASDAQ:AAPL) Share Price Is Still Matching Investor Opinion Despite 28% Slump
Apr 09Why Apple Is Going To Outperform
Apr 01Apple: Buy Now Before The iPhone 17 Hype
Mar 25Apple Has A 'Siri-Ous' Problem On Its Hands
Mar 19Eve Ate The Apple, And I'm Biting: Upgrading Apple To A Strong Buy
Mar 11Apple: What The iPhone 16e Spells For The Stock
Mar 03Apple: I Was Wrong (Technical Analysis)(Rating Downgrade)
Feb 24Apple: I Understand Why Warren Buffett Sold Shares
Feb 16Apple: Weak Growth At An Unreasonable Price
Feb 09Apple: The China Revenue Decline That No One Realizes Is Bullish
Jan 31Apple: Why I Don't Care As Much About The Q1 Earnings Report
Jan 25China Weakness Clouds Apple's Outlook
Jan 19Apple's Bold Move: Avoiding The AI Arms Race
Jan 13Why We're Not Concerned About Apple Inc.'s (NASDAQ:AAPL) Share Price
Jan 12Apple: A Piece Of This Pie Is Too Expensive For Me
Jan 03Apple: Why I'm Not Selling No Matter What You Say
Dec 28Apple: Insourcing Can Structurally Lift Gross Margins
Dec 19
OK boomer: No longer a product company
New hardware (iPhones etc) have lost their edge, unlikely to drive long term growthApple Moves Ahead In AI With New Broadcom Deal
Dec 12Why Apple Doesn't Need Nvidia
Dec 06Apple: Steady EPS Compounder, But The Past Will Not Repeat
Nov 27Buffett Keeps Selling Apple -- Should You, Too?
Nov 20Investors Can Find Comfort In Apple's (NASDAQ:AAPL) Earnings Quality
Nov 14Apple's Q4 And FY 2024: A Superb Business Trading At A Real Overvaluation
Nov 14Apple: Time To Exit As Buffett Sells (Again) Amid China Woes
Nov 06Analysts Are Updating Their Apple Inc. (NASDAQ:AAPL) Estimates After Its Full-Year Results
Nov 02Apple: Looking At Arguments For A Strong Earnings Report
Oct 31Shareholder Returns
| AAPL | US Tech | US Market | |
|---|---|---|---|
| 7D | 4.1% | 6.2% | 1.8% |
| 1Y | -6.3% | -5.9% | 13.7% |
Return vs Industry: AAPL matched the US Tech industry which returned -5.9% over the past year.
Return vs Market: AAPL underperformed the US Market which returned 13.7% over the past year.
Price Volatility
| AAPL volatility | |
|---|---|
| AAPL Average Weekly Movement | 6.2% |
| Tech Industry Average Movement | 9.2% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 17.2% |
| 10% least volatile stocks in US Market | 3.7% |
Stable Share Price: AAPL has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: AAPL's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1976 | 164,000 | Tim Cook | www.apple.com |
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms.
Apple Inc. Fundamentals Summary
| AAPL fundamental statistics | |
|---|---|
| Market cap | US$3.19t |
| Earnings (TTM) | US$97.29b |
| Revenue (TTM) | US$400.37b |
Is AAPL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| AAPL income statement (TTM) | |
|---|---|
| Revenue | US$400.37b |
| Cost of Revenue | US$213.67b |
| Gross Profit | US$186.70b |
| Other Expenses | US$89.41b |
| Earnings | US$97.29b |
Last Reported Earnings
Mar 29, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | 6.51 |
| Gross Margin | 46.63% |
| Net Profit Margin | 24.30% |
| Debt/Equity Ratio | 147.0% |
How did AAPL perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/07/07 17:47 |
| End of Day Share Price | 2025/07/03 00:00 |
| Earnings | 2025/03/29 |
| Annual Earnings | 2024/09/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Apple Inc. is covered by 94 analysts. 43 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Per Anders Lindberg | ABG Sundal Collier |
| Mark Rosen | Accountability Research Corporation |
| Amman Saeed | Accountability Research Corporation |