Apple Management
Management criteria checks 3/4
Apple's CEO is Tim Cook, appointed in Aug 2011, has a tenure of 14.17 years. total yearly compensation is $74.61M, comprised of 4% salary and 96% bonuses, including company stock and options. directly owns 0.022% of the company’s shares, worth $846.23M. The average tenure of the management team and the board of directors is 3.8 years and 12.7 years respectively.
Key information
Tim Cook
Chief executive officer
US$74.6m
Total compensation
| CEO salary percentage | 4.02% |
| CEO tenure | 14.2yrs |
| CEO ownership | 0.02% |
| Management average tenure | 3.8yrs |
| Board average tenure | 12.7yrs |
Recent management updates
Recent updates
Apple: Prolonged Consolidation Is Likely
Sep 23Is Apple's India Move A Game Changer For Its Investment Story?
May 16
Weekly Picks: 💸 AAPL's Valuation Risks, ASM's CashFlow Potential, and R3NK's 3 Big Tailwinds
May 14Apple Inc. (NASDAQ:AAPL) Just Released Its Second-Quarter Results And Analysts Are Updating Their Estimates
May 06Apple: A Dying Star with an Overpriced Valuation
IntroApple Inc. (AAPL) has long been one of the most beloved stocks in the market, celebrated for its sleek products and loyal customer base. However, while Apple remains a dominant force in the techApple: Trump's Tariffs Are An Opportunity
Apr 26Navigating Tariff Turbulence with Resilience and AI-Driven Growth
As of April 12, 2025, Apple Inc. (AAPL) is navigating a complex landscape marked by significant challenges and resilient strengths. The stock has experienced a substantial decline, dropping nearly 35%Apple: Tariff Relief Buys Time, But Not Conviction
Apr 20Wall Street Brunch: Tariffs For Some
Apr 13Apple Inc.'s (NASDAQ:AAPL) Share Price Is Still Matching Investor Opinion Despite 28% Slump
Apr 09Why Apple Is Going To Outperform
Apr 01Apple: Buy Now Before The iPhone 17 Hype
Mar 25Apple Has A 'Siri-Ous' Problem On Its Hands
Mar 19Eve Ate The Apple, And I'm Biting: Upgrading Apple To A Strong Buy
Mar 11Apple: What The iPhone 16e Spells For The Stock
Mar 03Apple: I Was Wrong (Technical Analysis)(Rating Downgrade)
Feb 24Apple: I Understand Why Warren Buffett Sold Shares
Feb 16Apple: Weak Growth At An Unreasonable Price
Feb 09Apple: The China Revenue Decline That No One Realizes Is Bullish
Jan 31Apple: Why I Don't Care As Much About The Q1 Earnings Report
Jan 25China Weakness Clouds Apple's Outlook
Jan 19Apple's Bold Move: Avoiding The AI Arms Race
Jan 13Why We're Not Concerned About Apple Inc.'s (NASDAQ:AAPL) Share Price
Jan 12Apple: A Piece Of This Pie Is Too Expensive For Me
Jan 03Apple: Why I'm Not Selling No Matter What You Say
Dec 28Apple: Insourcing Can Structurally Lift Gross Margins
Dec 19
OK boomer: No longer a product company
New hardware (iPhones etc) have lost their edge, unlikely to drive long term growthApple Moves Ahead In AI With New Broadcom Deal
Dec 12Why Apple Doesn't Need Nvidia
Dec 06CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 28 2025 | n/a | n/a | US$99b |
| Mar 29 2025 | n/a | n/a | US$97b |
| Dec 28 2024 | n/a | n/a | US$96b |
| Sep 28 2024 | US$75m | US$3m | US$94b |
| Jun 29 2024 | n/a | n/a | US$102b |
| Mar 30 2024 | n/a | n/a | US$100b |
| Dec 30 2023 | n/a | n/a | US$101b |
| Sep 30 2023 | US$63m | US$3m | US$97b |
| Jul 01 2023 | n/a | n/a | US$95b |
| Apr 01 2023 | n/a | n/a | US$94b |
| Dec 31 2022 | n/a | n/a | US$95b |
| Sep 24 2022 | US$99m | US$3m | US$100b |
| Jun 25 2022 | n/a | n/a | US$100b |
| Mar 26 2022 | n/a | n/a | US$102b |
| Dec 25 2021 | n/a | n/a | US$101b |
| Sep 25 2021 | US$99m | US$3m | US$95b |
| Jun 26 2021 | n/a | n/a | US$87b |
| Mar 27 2021 | n/a | n/a | US$76b |
| Dec 26 2020 | n/a | n/a | US$64b |
| Sep 26 2020 | US$15m | US$3m | US$57b |
| Jun 27 2020 | n/a | n/a | US$58b |
| Mar 28 2020 | n/a | n/a | US$57b |
| Dec 28 2019 | n/a | n/a | US$58b |
| Sep 28 2019 | US$12m | US$3m | US$55b |
Compensation vs Market: Tim's total compensation ($USD74.61M) is above average for companies of similar size in the US market ($USD13.26M).
Compensation vs Earnings: Tim's compensation has been consistent with company performance over the past year.
CEO
Tim Cook (64 yo)
Mr. Timothy D. Cook, also known as Tim, has been the Chief Executive Officer of Apple Inc. since August 24, 2011. Mr. Cook served as the Chief Operating Officer of Apple Inc., from October 14, 2005 to Augu...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 14.2yrs | US$74.61m | 0.022% $ 846.2m | |
| Senior VP & General Counsel | 7.9yrs | US$27.18m | 0.0012% $ 46.3m | |
| Senior Vice President of Retail & People | 1yr | US$27.18m | 0.00092% $ 35.2m | |
| Senior Vice President of Design | less than a year | US$27.18m | 0.0026% $ 100.7m | |
| Senior VP & CFO | less than a year | no data | 0.000030% $ 1.1m | |
| Chief Operating Officer | less than a year | no data | 0.0072% $ 277.2m | |
| Senior Director of Corporate Accounting | 10.8yrs | no data | 0.00010% $ 3.8m | |
| Director of Investor Relations | no data | no data | no data | |
| Vice President of Worldwide Communications | no data | no data | no data | |
| Senior Vice President of Worldwide Marketing | 5.2yrs | no data | no data | |
| Vice President of Corporate Development | 6.8yrs | no data | no data | |
| VP of Worldwide Sales | 2.4yrs | no data | no data |
Experienced Management: AAPL's management team is considered experienced (3.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 14.2yrs | US$74.61m | 0.022% $ 846.2m | |
| Independent Non-Executive Chairman of the Board | 25.8yrs | US$562.74k | 0.028% $ 1.1b | |
| Independent Director | 17.8yrs | US$425.53k | 0.00051% $ 19.5m | |
| Independent Director | 14.9yrs | US$436.55k | 0.00074% $ 28.3m | |
| Independent Director | 4.8yrs | US$381.13k | 0.000060% $ 2.3m | |
| Independent Director | 3.9yrs | US$380.02k | 0.000040% $ 1.5m | |
| Independent Director | 11.3yrs | US$416.28k | 0.00046% $ 17.6m | |
| Independent Director | 1.7yrs | US$375.97k | 0.000010% $ 382.9k |
Experienced Board: AAPL's board of directors are seasoned and experienced ( 12.7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/10/06 12:29 |
| End of Day Share Price | 2025/10/03 00:00 |
| Earnings | 2025/06/28 |
| Annual Earnings | 2024/09/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Apple Inc. is covered by 93 analysts. 43 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Per Anders Lindberg | ABG Sundal Collier |
| Mark Rosen | Accountability Research Corporation |
| Amman Saeed | Accountability Research Corporation |