NYSE:PMTobacco
Philip Morris Steps Up Smoke Free Shift As Zyn Growth Attracts Investors
Philip Morris International (NYSE:PM) is expanding its smoke free portfolio, led by strong consumer uptake of its Zyn nicotine pouch brand in the U.S.
The company is deepening its presence in alternative nicotine products, including new partnerships that extend its reach and product visibility.
PMI has broadened its branding partnership with Scuderia Ferrari HP, tying its smoke free positioning to a high profile global sports platform.
The company is also emphasizing cognitive innovation and...