Williams-Sonoma (WSM) Stock Overview
Operates as an omni-channel specialty retailer of various products for home the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 2/6 |
| Past Performance | 3/6 |
| Financial Health | 6/6 |
| Dividends | 4/6 |
Rewards
Risk Analysis
No risks detected for WSM from our risk checks.
WSM Community Fair Values
Create NarrativeSee what 64 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Williams-Sonoma, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$250.82 |
| 52 Week High | US$252.99 |
| 52 Week Low | US$165.51 |
| Beta | 1.47 |
| 1 Month Change | 13.11% |
| 3 Month Change | 43.01% |
| 1 Year Change | 25.41% |
| 3 Year Change | 276.61% |
| 5 Year Change | 205.15% |
| Change since IPO | 45,726.52% |
Recent News & Updates
Narrative Update • Jul 27
WSM: Elevated P/E And Housing Sensitive Demand Will Restrain Near Term Returns
The analyst price target for Williams-Sonoma is updated modestly lower to reflect a fair value estimate of about $158. Analysts point to the company's high EBIT margins, e-commerce reach, and "affordable luxury" positioning as key supports for the revised outlook.Seeking Alpha • Jul 27
Why Williams-Sonoma Keeps Winning In A Tough Industry
Summary Williams-Sonoma has transformed into a digital-first, vertically integrated specialty retailer with a strong competitive moat and resilient margins. WSM’s growth is driven by proprietary product design, omni-channel distribution, new brand launches, B2B expansion, and early-stage international growth. Despite macro headwinds, WSM maintains high operating margins (~18%) and robust shareholder returns via dividends and buybacks, supported by a solid balance sheet. Valuation reflects WSM’s quality and execution, but current pricing offers less margin of safety, especially if economic conditions deteriorate. Read the full article on Seeking Alpha
Narrative Update • Jul 13
WSM: Digital-First Share Gains And Margin Discipline Will Confront Mixed Macro Signals
The analyst price target for Williams-Sonoma has been increased by about $5 to $212.63 as analysts highlight the company's e-commerce strength, "affordable luxury" positioning, and potential for continued market share gains despite mixed consumer and housing signals. Analyst Commentary Recent research on Williams-Sonoma shows a wide range of price targets, but a common focus on how the company executes in e-commerce, manages margins, and handles mixed consumer and housing data.
Narrative Update • Jun 29
WSM: Affordable Luxury And E-Commerce Strength Will Balance Margin And Tariff Risks
The analyst fair value estimate for Williams-Sonoma has been raised from $250 to $260. This reflects updated assumptions that align with recent Street research pointing to the company's "affordable luxury" positioning, strong e-commerce presence, relative margin resilience and potential for continued share gains.Recent updates
Narrative Update • Jul 27
WSM: Elevated P/E And Housing Sensitive Demand Will Restrain Near Term Returns
The analyst price target for Williams-Sonoma is updated modestly lower to reflect a fair value estimate of about $158. Analysts point to the company's high EBIT margins, e-commerce reach, and "affordable luxury" positioning as key supports for the revised outlook.Seeking Alpha • Jul 27
Why Williams-Sonoma Keeps Winning In A Tough Industry
Summary Williams-Sonoma has transformed into a digital-first, vertically integrated specialty retailer with a strong competitive moat and resilient margins. WSM’s growth is driven by proprietary product design, omni-channel distribution, new brand launches, B2B expansion, and early-stage international growth. Despite macro headwinds, WSM maintains high operating margins (~18%) and robust shareholder returns via dividends and buybacks, supported by a solid balance sheet. Valuation reflects WSM’s quality and execution, but current pricing offers less margin of safety, especially if economic conditions deteriorate. Read the full article on Seeking AlphaNarrative Update • Jul 13
WSM: Digital-First Share Gains And Margin Discipline Will Confront Mixed Macro Signals
The analyst price target for Williams-Sonoma has been increased by about $5 to $212.63 as analysts highlight the company's e-commerce strength, "affordable luxury" positioning, and potential for continued market share gains despite mixed consumer and housing signals. Analyst Commentary Recent research on Williams-Sonoma shows a wide range of price targets, but a common focus on how the company executes in e-commerce, manages margins, and handles mixed consumer and housing data.Narrative Update • Jun 29
WSM: Affordable Luxury And E-Commerce Strength Will Balance Margin And Tariff Risks
The analyst fair value estimate for Williams-Sonoma has been raised from $250 to $260. This reflects updated assumptions that align with recent Street research pointing to the company's "affordable luxury" positioning, strong e-commerce presence, relative margin resilience and potential for continued share gains.Analysis Article • Jun 22
Williams-Sonoma (WSM) Stock Could Be 11% Below Fair Value After Dividend Affirmation
Williams-Sonoma (WSM) is back in focus after affirming a quarterly dividend of $0.76 per share, payable on August 21, 2026. This move highlights its ongoing capital return approach. See our latest analysis for Williams-Sonoma. The latest dividend affirmation comes as Williams-Sonoma’s share price trades at $226.92, with a 30-day share price return of 17.88% and a 1-year total shareholder return of 44.95%, suggesting momentum has been building alongside ongoing buybacks and capital returns. If...Narrative Update • Jun 15
WSM: Affordable Luxury And E-Commerce Execution Will Support Future Earnings Power
Narrative Update: Williams-Sonoma The analyst price target for Williams-Sonoma moves from $230 to $250. This reflects analysts' focus on the company's "affordable luxury" positioning, its emphasis on e-commerce and digital engagement, and views that it can keep gaining share even as housing and consumer trends remain mixed.Narrative Update • Jun 01
WSM: Digital Strengths And Margin Resilience Balance Premium Multiples And Macro Risks
Analysts have lifted the Williams-Sonoma fair value estimate to $207.00 from $198.74, reflecting updated assumptions for slightly higher revenue growth, a modestly lower discount rate, and a somewhat lower future P/E multiple supported by recent price target increases tied to the company's e-commerce mix, digital capabilities, and margin execution. Analyst Commentary Street research on Williams-Sonoma has been active, with a series of price target revisions and rating reiterations that highlight both confidence in execution and awareness of potential headwinds.Analysis Article • May 23
Williams-Sonoma, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
It's been a pretty great week for Williams-Sonoma, Inc. ( NYSE:WSM ) shareholders, with its shares surging 14% to...Narrative Update • May 18
WSM: Elevated P/E And Mixed Demand Trends Will Limit Near Term Upside
Analysts have modestly lifted the fair value estimate for Williams-Sonoma by about $8 to $161.76, reflecting a blend of recent target raises and cuts around $185 to $208, as they weigh softer discretionary trends against evidence of steady revenue growth assumptions and resilient margins. Analyst Commentary Recent research on Williams-Sonoma shows a mixed setup, with some firms lifting targets and others dialing them back.Narrative Update • May 02
WSM: Holiday Execution And FY26 Margin Guidance Will Support Earnings Power
Analysts kept the fair value estimate for Williams-Sonoma steady at $230, while modestly adjusting assumptions on the discount rate, revenue growth, profit margins, and future P/E following a series of recent price target changes. These included raises from Evercore ISI, Barclays, RBC Capital, and UBS, alongside trims from TD Cowen and Baird.Narrative Update • Apr 18
WSM: Holiday Execution And Margin Outlook Will Support FY26 Earnings Power
Analysts nudged their average price target for Williams-Sonoma higher by $10, citing recent target increases from several firms and ongoing debate around margins, the Q4 earnings setup, and valuation, which is reflected in modest tweaks to the discount rate, revenue growth, profit margin, and future P/E assumptions. Analyst Commentary Recent research on Williams-Sonoma highlights a mix of higher and lower price targets, along with a few upgrades, as analysts reassess how earnings quality, margin durability, and valuation interact heading into the Q4 report and beyond.Narrative Update • Apr 03
WSM: Holiday Execution And Margin Focus Will Support FY26 Earnings Power
Analysts have slightly lifted their average price target on Williams-Sonoma, with changes including moves such as TD Cowen raising its target by $35, Citi taking its target to $208, and UBS to $185, while others trimmed or reset targets as they reassessed Q4 earnings expectations and longer term margin assumptions. Analyst Commentary Recent Street research on Williams-Sonoma has centered on Q4 earnings, FY26 margin assumptions, and how these feed into valuation.Narrative Update • Mar 20
WSM: Holiday Execution And Margin Focus Will Support Future Upside
The analyst price target for Williams-Sonoma is updated to $230 from $250, reflecting mixed recent Street research in which several firms raised targets while others trimmed theirs. Analysts now reference modestly higher revenue growth assumptions, slightly lower profit margin expectations, and a reduced future P/E multiple.Narrative Update • Mar 05
WSM: Elevated P/E And Execution Risks Will Restrain Future Upside
Narrative Update The updated analyst price target for Williams-Sonoma edges slightly lower to about $153 from roughly $155, as analysts factor in modestly different assumptions around discount rates, revenue growth, profit margins, and future P/E following a series of recent upgrades and target raises across the Street. Analyst Commentary Recent Street research around Williams-Sonoma has centered on recalibrating price targets and ratings as analysts reassess the balance between valuation, growth expectations, and execution risk.Narrative Update • Feb 19
WSM: Higher Price Expectations And Buybacks Will Support Future Upside
The analyst price target for Williams-Sonoma has been adjusted from $245 to $250, with analysts attributing the change to updated assumptions around revenue growth, profit margins, and a slightly lower discount rate following recent sector research and company-specific commentary. Analyst Commentary Bullish analysts are framing the latest US$5 upward move in the price target as part of a broader reset in expectations around Williams-Sonoma, with recent sector work and company commentary feeding into refreshed models for revenue, margins, and discount rates.Narrative Update • Feb 05
WSM: Elevated P E And Mixed Q3 Reactions Will Constrain Future Upside
Analysts have nudged their fair value estimate for Williams-Sonoma higher to about $155 from roughly $142, citing updated forecasts for revenue growth, profitability and future P/E multiples supported by recent target changes, upgrades and trade commentary on the stock. Analyst Commentary Recent Street research on Williams-Sonoma has been mixed, with some firms lifting price targets, while others have trimmed their expectations following the latest quarterly update.Narrative Update • Jan 21
WSM: Premium P/E And Ongoing Buybacks Will Support Future Upside
Narrative Update on Williams-Sonoma The analyst price target for Williams-Sonoma has moved from $230 to $245, reflecting updated assumptions around slightly higher modeled revenue growth, a modestly lower discount rate, and a higher future P/E multiple that analysts link to recent Street research, including revised targets from firms updating their views after the Q3 report. Analyst Commentary Recent Street research around Williams-Sonoma centers on how the Q3 report affected earnings models and valuation views, with price targets moving in both directions as analysts reassessed their assumptions.Narrative Update • Jan 06
WSM: Share Repurchases And Premium P/E Will Support Future Upside
Narrative update overview Our fair value estimate for Williams-Sonoma moves from US$215 to US$230. This reflects analysts' updated post Q3 assumptions on revenue growth, profit margins and future P/E, even as recent Street targets from UBS and Citi reset lower and point to a richer valuation history.Narrative Update • Dec 23
WSM: Future Performance Will Test Premium Multiples And Ongoing Buyback Support
Narrative Update: Williams-Sonoma Analyst Price Target Revision The analyst-derived fair value estimate for Williams-Sonoma has inched higher to about $199 from roughly $198, even as analysts trim official price targets into the mid-to-high $100s after Q3 results and as they highlight still-elevated valuation versus history. Analyst Commentary Bullish analysts acknowledge that the stock has pulled back following the Q3 print, but they still see Williams-Sonoma as executing well against its strategic initiatives, sustaining solid profitability and maintaining a balance sheet that supports ongoing shareholder returns.Narrative Update • Dec 09
WSM: Future Execution Will Balance Elevated Multiples And Share Repurchase Support
Analysts have trimmed their price targets on Williams-Sonoma, with reductions such as to $175 and $188 per share. These changes reflect updated post Q3 models and lingering concerns that the stock's valuation remains elevated versus its historical range.Narrative Update • Nov 24
WSM: Future Sales Momentum Will Drive Market Share Gains Despite Margin Uncertainties
Williams-Sonoma's analyst price target was lowered slightly from $204.32 to $198.21. Analysts cite a mix of improving sales and cautious margin outlooks as factors driving tempered expectations.Narrative Update • Aug 27
Collaborations With Monique Lhuillier And Stanley Tucci Will Attract New Consumers
Williams-Sonoma’s analyst price target has been raised to $194.16, reflecting stronger-than-expected transactions, upward revisions to comp sales and EPS, and positive peer trends, as the company tracks toward the high end of 2025 guidance. Analyst Commentary Bullish analysts are raising price targets due to stronger-than-expected transaction data.Seeking Alpha • Mar 19
Willams-Sonoma: Retail A Bit Rough, But This Correction Is Opportunity
Summary Williams-Sonoma's recent correction to the $150s presents a buying opportunity, supported by strong Q4 earnings and revenue beats. Neutral rating above that level. Q4 saw a 7.9% sales increase to $2.46 billion, with positive comparable sales across most segments, notably West Elm and Williams-Sonoma brand. Gross margin improved to 47.3%, driven by higher merchandise margins and supply chain efficiencies, indicating strong operational performance. Despite conservative guidance and minimal sales growth, robust margins, dividend increase, and significant share repurchases make Williams-Sonoma a compelling buy on weakness. Read the full article on Seeking AlphaShareholder Returns
| WSM | US Specialty Retail | US Market | |
|---|---|---|---|
| 7D | 4.6% | 3.3% | 2.7% |
| 1Y | 25.4% | 5.2% | 20.9% |
Return vs Industry: WSM exceeded the US Specialty Retail industry which returned 5.2% over the past year.
Return vs Market: WSM exceeded the US Market which returned 20.9% over the past year.
Price Volatility
| WSM volatility | |
|---|---|
| WSM Average Weekly Movement | 5.2% |
| Specialty Retail Industry Average Movement | 7.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: WSM has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: WSM's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1956 | 19,800 | Laura Alber | www.williams-sonomainc.com |
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products.
Williams-Sonoma, Inc. Fundamentals Summary
| WSM fundamental statistics | |
|---|---|
| Market cap | US$29.65b |
| Earnings (TTM) | US$1.09b |
| Revenue (TTM) | US$7.88b |
27.1x
P/E Ratio3.7x
P/S RatioIs WSM overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| WSM income statement (TTM) | |
|---|---|
| Revenue | US$7.88b |
| Cost of Revenue | US$4.25b |
| Gross Profit | US$3.63b |
| Other Expenses | US$2.54b |
| Earnings | US$1.09b |
Last Reported Earnings
May 03, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 9.24 |
| Gross Margin | 46.06% |
| Net Profit Margin | 13.81% |
| Debt/Equity Ratio | 0% |
How did WSM perform over the long term?
See historical performance and comparisonDividends
1.2%
Current Dividend Yield30%
Payout RatioDoes WSM pay a reliable dividends?
See WSM dividend history and benchmarks| Williams-Sonoma dividend dates | |
|---|---|
| Ex Dividend Date | Jul 17 2026 |
| Dividend Pay Date | Aug 21 2026 |
| Days until Ex dividend | 25 days |
| Days until Dividend pay date | 10 days |
Does WSM pay a reliable dividends?
See WSM dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/10 23:20 |
| End of Day Share Price | 2026/08/10 00:00 |
| Earnings | 2026/05/03 |
| Annual Earnings | 2026/02/01 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Williams-Sonoma, Inc. is covered by 47 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Christopher Graja | Argus Research Company |
| Peter Benedict | Baird |
| Michael Lasser | Barclays |