NYSE:DISEntertainment
How Disney’s Unified Marketing And Brand Overhaul At Walt Disney (DIS) Has Changed Its Investment Story
Earlier in January 2026, The Walt Disney Company created a new enterprise marketing and brand organization, appointing longtime executive Asad Ayaz as Chief Marketing and Brand Officer to better align marketing across its film, streaming, sports, and parks businesses.
This move consolidates Disney’s global brand stewardship under a single leader, aiming to create a more unified consumer experience across all touchpoints.
With Disney centralizing its marketing and brand leadership under Asad...