NasdaqGS:BRZESoftware
Is Braze (BRZE) Turning the AI Trust Gap Into a Competitive Edge in Customer Engagement?
Braze recently released its 2026 Global Customer Engagement Review, revealing a “trust gap” between marketers’ confidence in AI and consumers’ real-world experiences, as AI-powered brand interactions become more common.
Amid this gap, Braze argues that brands using AI to deliver human-centric, real-time personalization can deepen loyalty, a theme echoed by analysts who still view its platform and integrated CRM capabilities as competitively well positioned despite AI-related...