NYSE:DKSSpecialty Retail
Is DICK'S Sporting Goods' (DKS) Celebrity-Driven Holiday Campaign a Sign of Evolving Brand Strategy?
Earlier this week, DICK'S Sporting Goods launched its 2025 holiday campaign, "Greatest Wrapper in the Game," featuring college basketball and rap star Flau'jae Johnson, alongside a holiday gift guide, Black Friday deals, and exclusive product promotions across its digital and store platforms.
The collaboration with Flau'jae Johnson and rollout of limited-edition wrapping paper not only merges sports and entertainment culture, but also leverages innovative engagement efforts to attract...