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How Investors Are Reacting To Magnite (MGNI) Becoming NYT’s Preferred In‑App Marketplace Partner
On 11 February 2026, The New York Times Advertising and Magnite announced an expanded collaboration making Magnite’s DV+ the preferred platform for private marketplace deals across The New York Times’s mobile in-app ad supply.
This move deepens Magnite’s role in premium in-app inventory just as mobile in-app advertising is projected to grow very rapidly by 2027.
Next, we’ll look at how becoming The New York Times’s preferred in-app private marketplace partner may influence Magnite’s...