NYSE:HOGAuto
Harley-Davidson Expands Dealer Network And Rides New Brand Platform RIDE
Sonic Automotive has acquired five additional Harley-Davidson dealerships across the US, expanding its presence in the motorcycle retail market.
Harley-Davidson has introduced a new global brand platform called "RIDE", including a refreshed visual identity and a large-scale marketing campaign.
For investors watching NYSE:HOG, these developments come as the stock trades at $24.27, with a 38.1% return over the past 30 days and 17.6% year to date. Over a longer horizon, a 30.1% decline over...