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How Smucker’s New CMO Hire Could Shape Brand Strategy and Capital Priorities for SJM Investors
The J. M. Smucker Company has appointed Katie Williams as Chief Marketing Officer, effective March 9, succeeding retiring CMO Gail Hollander, who will stay on in an advisory capacity until April 30.
Williams’ background leading marketing for brands such as Advil, Sensodyne, Tums, and Centrum signals a stronger emphasis on brand-building expertise.
We’ll now examine how bringing in a seasoned consumer health marketer could influence J. M. Smucker’s investment narrative and growth...