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The Bull Case For Sportradar Group (SRAD) Could Change Following Expanded Hard Rock Bet Data Partnership - Learn Why
In March 2026, Sportradar AG announced it had expanded its multi-year agreement with Hard Rock Bet in the U.S., adding official PGA TOUR and UFC data, enhanced odds, and richer in-play betting features powered by assets gained through its IMG ARENA acquisition.
The deeper tie-up showcases how Sportradar is bundling premium data rights with advanced visualizations and micro markets to become more embedded in operators’ core betting experiences.
We’ll now examine how this expanded Hard Rock...