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Did Uber’s Expanded Kroger Grocery Tie-Up Just Shift Uber Technologies' (UBER) Investment Narrative?
Earlier in January 2026, Uber Technologies, Inc. and The Kroger Co. launched nearly 2,700 Kroger Family of Companies stores on the Uber Eats, Uber, and Postmates apps, giving households nationwide same-day access to full grocery assortments across multiple Kroger banners.
This large-scale integration not only broadens Uber’s delivery footprint but also illustrates how partnerships with major grocers can deepen customer engagement beyond restaurant orders.
Next, we’ll examine how Uber’s...