company background image
BZUN logo

Baozun NasdaqGS:BZUN Stock Report

Last Price

US$3.13

Market Cap

US$179.8m

7D

15.1%

1Y

11.0%

Updated

20 Dec, 2024

Data

Company Financials +

BZUN Stock Overview

Through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. More details

BZUN fundamental analysis
Snowflake Score
Valuation5/6
Future Growth3/6
Past Performance0/6
Financial Health5/6
Dividends0/6

My Notes

Capture your thoughts, links and company narrative

Baozun Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Baozun
Historical stock prices
Current Share PriceUS$3.13
52 Week HighUS$4.38
52 Week LowUS$1.90
Beta0.33
1 Month Change20.85%
3 Month Change16.79%
1 Year Change10.99%
3 Year Change-77.69%
5 Year Change-90.61%
Change since IPO-70.02%

Recent News & Updates

Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

Nov 12
Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

Recent updates

Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

Nov 12
Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

Sep 27
Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

Baozun: Key Valuation Metrics Are Attractive

Sep 03

Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

Aug 30
Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

May 31
Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

May 14
Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Apr 25

Baozun: Looking Forward To A Better 2024

Apr 09

Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Mar 18
Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

Jan 26

Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

Jan 06
Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

Aug 20
A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Mar 31
News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Baozun: Spotlight On Recent Results And Delisting Risk

Aug 29

Baozun Q2 2022 Earnings Preview

Aug 22

Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?

Jun 30
Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?

At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?

May 17
At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?

Here's Why I Prefer Baozun Over Alibaba Among Chinese E-Commerce Plays

Apr 05

An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued

Mar 21
An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued

Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward

Feb 23
Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward

Baozun Isn't The Preferred Chinese Internet Play

Jan 13

Baozun (NASDAQ:BZUN) Might Have The Makings Of A Multi-Bagger

Oct 29
Baozun (NASDAQ:BZUN) Might Have The Makings Of A Multi-Bagger

We Think Baozun (NASDAQ:BZUN) Can Stay On Top Of Its Debt

Oct 11
We Think Baozun (NASDAQ:BZUN) Can Stay On Top Of Its Debt

Baozun Stays Hooked On Alibaba With New Logistics Investment From Cainiao

Oct 07

Are Investors Undervaluing Baozun Inc. (NASDAQ:BZUN) By 37%?

Sep 24
Are Investors Undervaluing Baozun Inc. (NASDAQ:BZUN) By 37%?

Shareholder Returns

BZUNUS Multiline RetailUS Market
7D15.1%-1.7%-2.4%
1Y11.0%33.8%23.3%

Return vs Industry: BZUN underperformed the US Multiline Retail industry which returned 33.8% over the past year.

Return vs Market: BZUN underperformed the US Market which returned 23.3% over the past year.

Price Volatility

Is BZUN's price volatile compared to industry and market?
BZUN volatility
BZUN Average Weekly Movement16.8%
Multiline Retail Industry Average Movement7.0%
Market Average Movement6.3%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.1%

Stable Share Price: BZUN's share price has been volatile over the past 3 months compared to the US market.

Volatility Over Time: BZUN's weekly volatility has increased from 12% to 17% over the past year.

About the Company

FoundedEmployeesCEOWebsite
20077,786Vincent Qiuwww.baozun.com

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

Baozun Inc. Fundamentals Summary

How do Baozun's earnings and revenue compare to its market cap?
BZUN fundamental statistics
Market capUS$179.80m
Earnings (TTM)-US$32.04m
Revenue (TTM)US$1.26b

0.1x

P/S Ratio

-5.8x

P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BZUN income statement (TTM)
RevenueCN¥9.21b
Cost of RevenueCN¥4.90b
Gross ProfitCN¥4.31b
Other ExpensesCN¥4.54b
Earnings-CN¥233.74m

Last Reported Earnings

Sep 30, 2024

Next Earnings Date

n/a

Earnings per share (EPS)-3.97
Gross Margin46.80%
Net Profit Margin-2.54%
Debt/Equity Ratio19.2%

How did BZUN perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/20 01:41
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Baozun Inc. is covered by 25 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Michael MengBOCI Research Ltd.
Lixin JuBofA Global Research
Natalie WuChina International Capital Corporation Limited