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Market Cap

US$2.5b

Last Updated

2021/05/12 00:01 UTC

Data Sources

Company Financials +

Executive Summary

Baozun Inc. provides e-commerce solutions to brand partners in the People’s Republic of China. More Details


Snowflake Analysis

Good value with reasonable growth potential.

Share Price & News

How has Baozun's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: BZUN is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 7% a week.

Volatility Over Time: BZUN's weekly volatility (7%) has been stable over the past year.


Market Performance


7 Day Return

-2.7%

BZUN

-5.6%

US Online Retail

-1.2%

US Market


1 Year Return

13.1%

BZUN

34.4%

US Online Retail

48.3%

US Market

Return vs Industry: BZUN underperformed the US Online Retail industry which returned 34.4% over the past year.

Return vs Market: BZUN underperformed the US Market which returned 48.3% over the past year.


Shareholder returns

BZUNIndustryMarket
7 Day-2.7%-5.6%-1.2%
30 Day-8.1%-4.0%0.2%
90 Day-41.3%-11.6%1.6%
1 Year13.1%13.1%34.5%34.4%50.8%48.3%
3 Year-28.5%-28.5%65.7%65.6%62.0%51.9%
5 Year495.9%495.9%267.9%267.5%126.9%101.7%

Long-Term Price Volatility Vs. Market

How volatile is Baozun's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Baozun undervalued compared to its fair value and its price relative to the market?

42.3%

Undervalued compared to fair value


Share Price vs. Fair Value

Below Fair Value: BZUN ($32.3) is trading below our estimate of fair value ($55.97)

Significantly Below Fair Value: BZUN is trading below fair value by more than 20%.


Price To Earnings Ratio

PE vs Industry: BZUN is good value based on its PE Ratio (30.4x) compared to the US Online Retail industry average (30.8x).

PE vs Market: BZUN is poor value based on its PE Ratio (30.4x) compared to the US market (20.2x).


Price to Earnings Growth Ratio

PEG Ratio: BZUN is poor value based on its PEG Ratio (1.1x)


Price to Book Ratio

PB vs Industry: BZUN is good value based on its PB Ratio (2.6x) compared to the US Online Retail industry average (4.5x).


Future Growth

How is Baozun forecast to perform in the next 1 to 3 years based on estimates from 13 analysts?

28.0%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: BZUN's forecast earnings growth (28% per year) is above the savings rate (2%).

Earnings vs Market: BZUN's earnings (28% per year) are forecast to grow faster than the US market (15% per year).

High Growth Earnings: earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: BZUN's revenue (18.3% per year) is forecast to grow faster than the US market (9% per year).

High Growth Revenue: BZUN's revenue (18.3% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: BZUN's Return on Equity is forecast to be low in 3 years time (16%).


Past Performance

How has Baozun performed over the past 5 years?

37.7%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: BZUN has high quality earnings.

Growing Profit Margin: BZUN's current net profit margins (4.8%) are higher than last year (3.9%).


Past Earnings Growth Analysis

Earnings Trend: BZUN has become profitable over the past 5 years, growing earnings by 37.7% per year.

Accelerating Growth: BZUN's earnings growth over the past year (51.6%) exceeds its 5-year average (37.7% per year).

Earnings vs Industry: BZUN earnings growth over the past year (51.6%) underperformed the Online Retail industry 87.3%.


Return on Equity

High ROE: BZUN's Return on Equity (6.9%) is considered low.


Financial Health

How is Baozun's financial position?


Financial Position Analysis

Short Term Liabilities: BZUN's short term assets (CN¥9.2B) exceed its short term liabilities (CN¥2.2B).

Long Term Liabilities: BZUN's short term assets (CN¥9.2B) exceed its long term liabilities (CN¥2.1B).


Debt to Equity History and Analysis

Debt Level: BZUN's debt to equity ratio (28.7%) is considered satisfactory.

Reducing Debt: BZUN's debt to equity ratio has increased from 0.01% to 28.7% over the past 5 years.

Debt Coverage: BZUN's debt is not well covered by operating cash flow (17.6%).

Interest Coverage: BZUN's interest payments on its debt are well covered by EBIT (22.6x coverage).


Balance Sheet


Dividend

What is Baozun current dividend yield, its reliability and sustainability?

0.14%

Forecast Dividend Yield


Dividend Yield vs Market

Notable Dividend: Unable to evaluate BZUN's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate BZUN's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if BZUN's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if BZUN's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of BZUN's dividend in 3 years as they are not forecast to pay a notable one for the US market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

6.0yrs

Average board tenure


CEO

Vincent Qiu (52 yo)

no data

Tenure

Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since 2007. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Erry Network...


Board Members

Experienced Board: BZUN's board of directors are considered experienced (6 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 24.3%.


Top Shareholders

Company Information

Baozun Inc.'s company bio, employee growth, exchange listings and data sources


Key Information

  • Name: Baozun Inc.
  • Ticker: BZUN
  • Exchange: NasdaqGS
  • Founded: 2007
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Market Cap: US$2.531b
  • Shares outstanding: 78.36m
  • Website: https://www.baozun.com

Number of Employees


Location

  • Baozun Inc.
  • Building B
  • No. 1268 Wanrong Road
  • Shanghai
  • 200436
  • China

Listings


Biography

Baozun Inc. provides e-commerce solutions to brand partners in the People’s Republic of China. The company’s integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/05/12 00:01
End of Day Share Price2021/05/11 00:00
Earnings2020/12/31
Annual Earnings2020/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.