company background image
BZUN logo

Baozun NasdaqGS:BZUN Stock Report

Last Price

US$2.59

Market Cap

US$157.1m

7D

8.8%

1Y

-42.7%

Updated

25 Apr, 2024

Data

Company Financials +

BZUN Stock Overview

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China.

BZUN fundamental analysis
Snowflake Score
Valuation5/6
Future Growth3/6
Past Performance0/6
Financial Health5/6
Dividends0/6

Baozun Inc. Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Baozun
Historical stock prices
Current Share PriceUS$2.59
52 Week HighUS$5.35
52 Week LowUS$1.90
Beta0.55
1 Month Change13.60%
3 Month Change9.75%
1 Year Change-42.70%
3 Year Change-92.70%
5 Year Change-94.56%
Change since IPO-75.19%

Recent News & Updates

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Apr 25

Baozun: Looking Forward To A Better 2024

Apr 09

Recent updates

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Apr 25

Baozun: Looking Forward To A Better 2024

Apr 09

Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Mar 18
Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

Jan 26

Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

Jan 06
Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

Aug 20
A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Mar 31
News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Baozun: Spotlight On Recent Results And Delisting Risk

Aug 29

Baozun Q2 2022 Earnings Preview

Aug 22

Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?

Jun 30
Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?

At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?

May 17
At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?

Here's Why I Prefer Baozun Over Alibaba Among Chinese E-Commerce Plays

Apr 05

An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued

Mar 21
An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued

Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward

Feb 23
Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward

Baozun Isn't The Preferred Chinese Internet Play

Jan 13

Baozun (NASDAQ:BZUN) Might Have The Makings Of A Multi-Bagger

Oct 29
Baozun (NASDAQ:BZUN) Might Have The Makings Of A Multi-Bagger

We Think Baozun (NASDAQ:BZUN) Can Stay On Top Of Its Debt

Oct 11
We Think Baozun (NASDAQ:BZUN) Can Stay On Top Of Its Debt

Baozun Stays Hooked On Alibaba With New Logistics Investment From Cainiao

Oct 07

Are Investors Undervaluing Baozun Inc. (NASDAQ:BZUN) By 37%?

Sep 24
Are Investors Undervaluing Baozun Inc. (NASDAQ:BZUN) By 37%?

What Is Baozun Inc.'s (NASDAQ:BZUN) Share Price Doing?

Aug 09
What Is Baozun Inc.'s (NASDAQ:BZUN) Share Price Doing?

Is Baozun (NASDAQ:BZUN) Using Too Much Debt?

Jul 08
Is Baozun (NASDAQ:BZUN) Using Too Much Debt?

An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 35% Undervalued

Jun 23
An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 35% Undervalued

Here's Why We Think Baozun (NASDAQ:BZUN) Is Well Worth Watching

Jun 08
Here's Why We Think Baozun (NASDAQ:BZUN) Is Well Worth Watching

At US$36.36, Is Baozun Inc. (NASDAQ:BZUN) Worth Looking At Closely?

Apr 29
At US$36.36, Is Baozun Inc. (NASDAQ:BZUN) Worth Looking At Closely?

Baozun (NASDAQ:BZUN) Has A Pretty Healthy Balance Sheet

Apr 03
Baozun (NASDAQ:BZUN) Has A Pretty Healthy Balance Sheet

Here's Why I Think Baozun (NASDAQ:BZUN) Is An Interesting Stock

Mar 06
Here's Why I Think Baozun (NASDAQ:BZUN) Is An Interesting Stock

Shareholder Returns

BZUNUS Multiline RetailUS Market
7D8.8%-0.7%1.0%
1Y-42.7%45.1%21.9%

Return vs Industry: BZUN underperformed the US Multiline Retail industry which returned 45.1% over the past year.

Return vs Market: BZUN underperformed the US Market which returned 21.9% over the past year.

Price Volatility

Is BZUN's price volatile compared to industry and market?
BZUN volatility
BZUN Average Weekly Movement10.4%
Multiline Retail Industry Average Movement7.5%
Market Average Movement6.0%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.0%

Stable Share Price: BZUN has not had significant price volatility in the past 3 months.

Volatility Over Time: BZUN's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

FoundedEmployeesCEOWebsite
20077,827Vincent Qiuwww.baozun.com

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

Baozun Inc. Fundamentals Summary

How do Baozun's earnings and revenue compare to its market cap?
BZUN fundamental statistics
Market capUS$157.13m
Earnings (TTM)-US$38.46m
Revenue (TTM)US$1.22b

0.1x

P/S Ratio

-4.1x

P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BZUN income statement (TTM)
RevenueCN¥8.81b
Cost of RevenueCN¥4.92b
Gross ProfitCN¥3.90b
Other ExpensesCN¥4.17b
Earnings-CN¥278.42m

Last Reported Earnings

Dec 31, 2023

Next Earnings Date

n/a

Earnings per share (EPS)-4.59
Gross Margin44.21%
Net Profit Margin-3.16%
Debt/Equity Ratio19.1%

How did BZUN perform over the long term?

See historical performance and comparison
Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.