Baozun Inc. provides e-commerce solutions to brand partners in the People’s Republic of China. More Details
Good value with reasonable growth potential.
Share Price & News
How has Baozun's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: BZUN is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 7% a week.
Volatility Over Time: BZUN's weekly volatility (7%) has been stable over the past year.
7 Day Return
US Online Retail
1 Year Return
US Online Retail
Return vs Industry: BZUN underperformed the US Online Retail industry which returned 34.4% over the past year.
Return vs Market: BZUN underperformed the US Market which returned 48.3% over the past year.
Long-Term Price Volatility Vs. Market
How volatile is Baozun's share price compared to the market and industry in the last 5 years?
Simply Wall St News
1 week ago | Simply Wall StAt US$36.36, Is Baozun Inc. (NASDAQ:BZUN) Worth Looking At Closely?
3 weeks ago | Simply Wall StShareholders Are Raving About How The Baozun (NASDAQ:BZUN) Share Price Increased 446%
1 month ago | Simply Wall StBaozun (NASDAQ:BZUN) Has A Pretty Healthy Balance Sheet
Is Baozun undervalued compared to its fair value and its price relative to the market?
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: BZUN ($32.3) is trading below our estimate of fair value ($55.97)
Significantly Below Fair Value: BZUN is trading below fair value by more than 20%.
Price To Earnings Ratio
PE vs Industry: BZUN is good value based on its PE Ratio (30.4x) compared to the US Online Retail industry average (30.8x).
PE vs Market: BZUN is poor value based on its PE Ratio (30.4x) compared to the US market (20.2x).
Price to Earnings Growth Ratio
PEG Ratio: BZUN is poor value based on its PEG Ratio (1.1x)
Price to Book Ratio
PB vs Industry: BZUN is good value based on its PB Ratio (2.6x) compared to the US Online Retail industry average (4.5x).
How is Baozun forecast to perform in the next 1 to 3 years based on estimates from 13 analysts?
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: BZUN's forecast earnings growth (28% per year) is above the savings rate (2%).
Earnings vs Market: BZUN's earnings (28% per year) are forecast to grow faster than the US market (15% per year).
High Growth Earnings: earnings are expected to grow significantly over the next 3 years.
Revenue vs Market: BZUN's revenue (18.3% per year) is forecast to grow faster than the US market (9% per year).
High Growth Revenue: BZUN's revenue (18.3% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: BZUN's Return on Equity is forecast to be low in 3 years time (16%).
How has Baozun performed over the past 5 years?
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: BZUN has high quality earnings.
Growing Profit Margin: BZUN's current net profit margins (4.8%) are higher than last year (3.9%).
Past Earnings Growth Analysis
Earnings Trend: BZUN has become profitable over the past 5 years, growing earnings by 37.7% per year.
Accelerating Growth: BZUN's earnings growth over the past year (51.6%) exceeds its 5-year average (37.7% per year).
Earnings vs Industry: BZUN earnings growth over the past year (51.6%) underperformed the Online Retail industry 87.3%.
Return on Equity
High ROE: BZUN's Return on Equity (6.9%) is considered low.
How is Baozun's financial position?
Financial Position Analysis
Short Term Liabilities: BZUN's short term assets (CN¥9.2B) exceed its short term liabilities (CN¥2.2B).
Long Term Liabilities: BZUN's short term assets (CN¥9.2B) exceed its long term liabilities (CN¥2.1B).
Debt to Equity History and Analysis
Debt Level: BZUN's debt to equity ratio (28.7%) is considered satisfactory.
Reducing Debt: BZUN's debt to equity ratio has increased from 0.01% to 28.7% over the past 5 years.
Debt Coverage: BZUN's debt is not well covered by operating cash flow (17.6%).
Interest Coverage: BZUN's interest payments on its debt are well covered by EBIT (22.6x coverage).
What is Baozun current dividend yield, its reliability and sustainability?
Forecast Dividend Yield
Dividend Yield vs Market
Notable Dividend: Unable to evaluate BZUN's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.
High Dividend: Unable to evaluate BZUN's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.
Stability and Growth of Payments
Stable Dividend: Insufficient data to determine if BZUN's dividends per share have been stable in the past.
Growing Dividend: Insufficient data to determine if BZUN's dividend payments have been increasing.
Current Payout to Shareholders
Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: No need to calculate the sustainability of BZUN's dividend in 3 years as they are not forecast to pay a notable one for the US market.
How experienced are the management team and are they aligned to shareholders interests?
Average board tenure
Vincent Qiu (52 yo)
Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since 2007. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Erry Network...
Experienced Board: BZUN's board of directors are considered experienced (6 years average tenure).
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.
Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 24.3%.
Baozun Inc.'s company bio, employee growth, exchange listings and data sources
- Name: Baozun Inc.
- Ticker: BZUN
- Exchange: NasdaqGS
- Founded: 2007
- Industry: Internet and Direct Marketing Retail
- Sector: Retail
- Market Cap: US$2.531b
- Shares outstanding: 78.36m
- Website: https://www.baozun.com
Number of Employees
- Baozun Inc.
- Building B
- No. 1268 Wanrong Road
Baozun Inc. provides e-commerce solutions to brand partners in the People’s Republic of China. The company’s integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce ...
Company Analysis and Financial Data Status
|Data||Last Updated (UTC time)|
|Company Analysis||2021/05/12 00:01|
|End of Day Share Price||2021/05/11 00:00|
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.