Baozun Inc.

NasdaqGS:BZUN Stock Report

Market Cap: US$184.5m

Baozun Past Earnings Performance

Past criteria checks 0/6

Baozun's earnings have been declining at an average annual rate of -53.4%, while the Multiline Retail industry saw earnings growing at 18.4% annually. Revenues have been growing at an average rate of 2.9% per year.

Key information

-53.4%

Earnings growth rate

-54.9%

EPS growth rate

Multiline Retail Industry Growth12.6%
Revenue growth rate2.9%
Return on equity-3.2%
Net Margin-2.5%
Last Earnings Update30 Sep 2024

Recent past performance updates

Recent updates

Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

Nov 12
Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

Sep 27
Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

Baozun: Key Valuation Metrics Are Attractive

Sep 03

Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

Aug 30
Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

May 31
Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

May 14
Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Apr 25

Baozun: Looking Forward To A Better 2024

Apr 09

Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Mar 18
Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

Jan 26

Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

Jan 06
Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

Aug 20
A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Mar 31
News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Baozun: Spotlight On Recent Results And Delisting Risk

Aug 29

Baozun Q2 2022 Earnings Preview

Aug 22

Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?

Jun 30
Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?

At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?

May 17
At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?

Here's Why I Prefer Baozun Over Alibaba Among Chinese E-Commerce Plays

Apr 05

An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued

Mar 21
An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued

Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward

Feb 23
Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward

Baozun Isn't The Preferred Chinese Internet Play

Jan 13

Baozun (NASDAQ:BZUN) Might Have The Makings Of A Multi-Bagger

Oct 29
Baozun (NASDAQ:BZUN) Might Have The Makings Of A Multi-Bagger

We Think Baozun (NASDAQ:BZUN) Can Stay On Top Of Its Debt

Oct 11
We Think Baozun (NASDAQ:BZUN) Can Stay On Top Of Its Debt

Baozun Stays Hooked On Alibaba With New Logistics Investment From Cainiao

Oct 07

Are Investors Undervaluing Baozun Inc. (NASDAQ:BZUN) By 37%?

Sep 24
Are Investors Undervaluing Baozun Inc. (NASDAQ:BZUN) By 37%?

Revenue & Expenses Breakdown

How Baozun makes and spends money. Based on latest reported earnings, on an LTM basis.

Earnings and Revenue History

NasdaqGS:BZUN Revenue, expenses and earnings (CNY Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
30 Sep 249,208-2343,988544
30 Jun 248,975-2723,863524
31 Mar 248,904-2623,802523
31 Dec 238,812-2783,685505
30 Sep 238,585-5143,443477
30 Jun 238,502-5573,291454
31 Mar 238,304-6143,095438
31 Dec 228,401-6533,046428
30 Sep 229,020-3773,219442
30 Jun 229,178-5013,246458
31 Mar 229,360-3433,232461
31 Dec 219,396-2203,076448
30 Sep 219,570282,834432
30 Jun 219,5003852,659420
31 Mar 219,3484252,489407
31 Dec 208,8524262,355410
30 Sep 208,2893282,259408
30 Jun 207,9633022,202401
31 Mar 207,5152502,091401
31 Dec 197,2782812,031393
30 Sep 196,6963291,903368
30 Jun 196,3043191,750344
31 Mar 195,7592891,597307
31 Dec 185,3932701,494269
30 Sep 184,7562281,283230
30 Jun 184,5362201,193196
31 Mar 184,2652131,091162
31 Dec 174,1492091,027141
30 Sep 173,856124924125
30 Jun 173,715121846113
31 Mar 173,52793797103
31 Dec 163,3908774796
30 Sep 163,1343966186
30 Jun 162,9722660177
31 Mar 162,7892553168
31 Dec 152,598-347760
30 Sep 152,265-3438953
30 Jun 152,049-15039171
31 Mar 151,793-16436368
31 Dec 141,584-15632464
30 Sep 141,346-15629760
31 Dec 131,522-9918416

Quality Earnings: BZUN is currently unprofitable.

Growing Profit Margin: BZUN is currently unprofitable.

Free Cash Flow vs Earnings Analysis

Past Earnings Growth Analysis

Earnings Trend: BZUN is unprofitable, and losses have increased over the past 5 years at a rate of 53.4% per year.

Accelerating Growth: Unable to compare BZUN's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: BZUN is unprofitable, making it difficult to compare its past year earnings growth to the Multiline Retail industry (41.1%).

Return on Equity

High ROE: BZUN has a negative Return on Equity (-3.18%), as it is currently unprofitable.

Return on Assets

Return on Capital Employed

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 02:30
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Baozun Inc. is covered by 25 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Michael MengBOCI Research Ltd.
Lixin JuBofA Global Research
Natalie WuChina International Capital Corporation Limited