Baozun Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BZUN?
Owner Type	Number of Shares	Ownership Percentage
Individual Insiders	16,705,384	28.3%
Institutions	16,767,547	28.4%
General Public	25,476,750	43.2%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 54.93% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
15%	Jun Wang	8,822,258	US$27.6m	0%	no data
9.54%	Wenbin Qiu	5,621,242	US$17.6m	0%	no data
7.33%	Schroder Investment Management (Singapore) Ltd.	4,321,224	US$13.5m	2.45%	0.08%
4.22%	Teachers Insurance and Annuity Association-College Retirement Equities Fund	2,487,450	US$7.8m	0%	no data
3.72%	Junhua Wu	2,190,223	US$6.9m	2.03%	no data
2.35%	Acadian Asset Management LLC	1,383,133	US$4.3m	37.4%	0.01%
1.72%	JPMorgan Chase & Co, Brokerage and Securities Investments	1,015,967	US$3.2m	-1.65%	no data
1.7%	Schroder Investment Management (Hong Kong) Ltd.	1,001,457	US$3.1m	0%	0.02%
1.45%	Two Sigma Advisers, LP	856,622	US$2.7m	-8.7%	0.01%
1.21%	Two Sigma Investments, LP	710,886	US$2.2m	-6.54%	0.01%
1.18%	Dimensional Fund Advisors LP	697,614	US$2.2m	0%	no data
1.03%	Morgan Stanley, Investment Banking and Brokerage Investments	607,585	US$1.9m	-3.17%	no data
0.83%	Connor, Clark & Lunn Investment Management Ltd.	490,771	US$1.5m	9.49%	0.01%
0.68%	AIA Investment Management Private Limited	399,018	US$1.2m	0%	0.01%
0.62%	Susquehanna International Group, LLP, Asset Management Arm	362,663	US$1.1m	1,110%	no data
0.33%	Renaissance Technologies LLC	196,516	US$615.1k	5.87%	no data
0.32%	Group One Trading LP, Asset Management Arm	187,448	US$586.7k	0%	0.02%
0.28%	UBS Asset Management AG	166,452	US$521.0k	-64.1%	no data
0.27%	Barclays Bank PLC, Securities Investments	160,000	US$500.8k	2,150%	no data
0.27%	Arrowstreet Capital, Limited Partnership	159,717	US$499.9k	0%	no data
0.26%	Walleye Capital LLC	150,441	US$470.9k	203%	no data
0.23%	Pegasos Capital GmbH	138,400	US$433.2k	0%	0.38%
0.16%	Mackenzie Financial Corporation	93,145	US$291.5k	32.1%	no data
0.14%	MW Gestion SA	80,965	US$253.4k	0%	0.34%
0.14%	Zelikowitz Financial Investments Ltd.	80,877	US$253.2k	13.5%	0.42%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/22 02:30
End of Day Share Price	2024/12/20 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Baozun Inc. is covered by 25 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Michael Meng	BOCI Research Ltd.
Lixin Ju	BofA Global Research
Natalie Wu	China International Capital Corporation Limited