Baozun Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

NasdaqGS:BZUN Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Role	Shares	Max Price
22 Nov 24	BuyUS$110,702	Schroder Investment Management (Singapore) Ltd.	Company		122,281	US$0.91

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BZUN?
Owner Type	Number of Shares	Ownership Percentage
Institutions	12,173,426	21%
Individual Insiders	14,566,079	25.2%
General Public	31,108,848	53.8%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 44.3% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
15.3%	Jun Wang	8,822,258	US$25.7m	0%	no data
5.91%	Wenbin Qiu	3,420,053	US$10.0m	0%	no data
4.79%	Schroder Investment Management (Singapore) Ltd.	2,769,419	US$8.1m	0%	0.04%
3.86%	Junhua Wu	2,233,719	US$6.5m	19.2%	no data
3.69%	Acadian Asset Management LLC	2,135,819	US$6.2m	2.3%	0.01%
1.21%	Morgan Stanley	700,112	US$2.0m	50.6%	no data
1.18%	Dimensional Fund Advisors LP	681,974	US$2.0m	0%	no data
1.09%	Arrowstreet Capital, Limited Partnership	629,973	US$1.8m	14.9%	no data
1.06%	Two Sigma Advisers, LP	615,622	US$1.8m	5.83%	no data
1%	Schroder Investment Management (Hong Kong) Ltd.	580,216	US$1.7m	0%	0.01%
0.69%	AIA Investment Management Private Limited	399,018	US$1.2m	0%	0.01%
0.54%	Hwabao WP Fund Management Co., Ltd	314,610	US$915.6k	0%	no data
0.47%	Marshall Wace LLP	269,836	US$785.3k	423%	no data
0.43%	The Goldman Sachs Group, Inc.	249,602	US$726.4k	196%	no data
0.39%	JPMorgan Chase & Co.	223,705	US$651.0k	30.8%	no data
0.36%	GSA Capital Partners LLP	205,673	US$598.6k	29.1%	0.06%
0.34%	Pegasos Capital GmbH	196,000	US$570.4k	0%	0.48%
0.34%	Renaissance Technologies LLC	195,016	US$567.6k	-2.5%	no data
0.32%	UBS Asset Management AG	186,863	US$543.8k	-17.6%	no data
0.28%	Walleye Capital LLC	159,804	US$465.1k	137%	no data
0.27%	Qube Research & Technologies Ltd	156,254	US$454.7k	4.9%	no data
0.25%	D. E. Shaw & Co., L.P.	145,823	US$424.4k	248%	no data
0.22%	Bank of America Corporation	124,938	US$363.6k	349%	no data
0.19%	Polunin Capital Partners Limited	107,623	US$313.2k	0%	0.02%
0.18%	Marex Group plc	104,706	US$304.7k	0%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/11/18 06:42
End of Day Share Price	2025/11/18 00:00
Earnings	2025/06/30
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Baozun Inc. is covered by 21 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Lixin Ju	BofA Global Research
Qingpu Yang	Citic Securities Co., Ltd.
Alicia Yap	Citigroup Inc