Groupon (GRPN) Stock Overview
Operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
GRPN Community Fair Values
Create NarrativeSee what 22 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Groupon, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$17.78 |
| 52 Week High | US$43.08 |
| 52 Week Low | US$9.17 |
| Beta | 0.11 |
| 1 Month Change | 49.92% |
| 3 Month Change | 41.45% |
| 1 Year Change | -31.72% |
| 3 Year Change | 477.27% |
| 5 Year Change | -59.60% |
| Change since IPO | -96.60% |
Recent News & Updates
Narrative Update • May 01
GRPN: AI Execution On Resilient SMB Demand Will Drive Turnaround Outcomes
Analysts have cut their price targets on Groupon, with new targets ranging from $10 to $40. The revisions reflect weaker Q4 results, softer 2026 guidance, and ongoing enterprise and marketing challenges, even as analysts point to resilient SMB demand and the company’s growing focus on AI.Narrative Update • Apr 16
GRPN: AI Execution On Resilient SMB Base Will Support Future Recovery
Analysts have reduced their price targets for Groupon to a range of $10 to $40, reflecting lower estimates and valuation multiples after recent Q4 results and 2026 guidance, while still noting resilient SMB demand, an ongoing focus on AI, and positive user growth trends. Analyst Commentary Recent research on Groupon highlights a wide spread of opinions, with price targets now clustered between $10 and $40 and ratings ranging from Sell to Buy.Recent updates
Narrative Update • May 01
GRPN: AI Execution On Resilient SMB Demand Will Drive Turnaround Outcomes
Analysts have cut their price targets on Groupon, with new targets ranging from $10 to $40. The revisions reflect weaker Q4 results, softer 2026 guidance, and ongoing enterprise and marketing challenges, even as analysts point to resilient SMB demand and the company’s growing focus on AI.Narrative Update • Apr 16
GRPN: AI Execution On Resilient SMB Base Will Support Future Recovery
Analysts have reduced their price targets for Groupon to a range of $10 to $40, reflecting lower estimates and valuation multiples after recent Q4 results and 2026 guidance, while still noting resilient SMB demand, an ongoing focus on AI, and positive user growth trends. Analyst Commentary Recent research on Groupon highlights a wide spread of opinions, with price targets now clustered between $10 and $40 and ratings ranging from Sell to Buy.Narrative Update • Apr 02
GRPN: Core SMB Strength And AI Focus Will Drive Future Rebound
Groupon's analyst price target is updated to $40, down from $47, as analysts factor in lower revenue growth and profit assumptions, a higher discount rate, and Street commentary that highlights recent execution headwinds, alongside ongoing support for the core SMB business and AI focus. Analyst Commentary Recent Street research on Groupon reflects a wide range of views, with several bullish analysts still pointing to upside potential even as price targets reset after Q4 results and 2026 guidance.
Narrative Update • Mar 19
GRPN: AI And Marketing Execution Are Expected To Unlock Future Upside
Narrative Update: Groupon Analysts have cut the blended price target on Groupon to about $23 from roughly $35, reflecting reduced revenue growth and profit margin assumptions, a slightly higher discount rate, and mixed views on execution after Q4 results and 2026 guidance. Analyst Commentary Recent research on Groupon highlights a wide spread in price targets, with revisions clustering between US$10 and US$40, and one earlier positive view at US$42.Narrative Update • Mar 05
GRPN: Stronger Balance Sheet And Catalysts Are Expected To Unlock Upside
Analysts have trimmed their fair value estimate for Groupon and aligned price targets toward $45, reflecting lower assumptions for growth and profitability, even as they still point to what they view as an undervalued setup with clear potential catalysts ahead. Analyst Commentary Recent commentary on Groupon points to a split view, with some analysts focused on what they see as a compelling setup and others questioning how durable recent progress will be.Analysis Article • Jan 30
The Return Trends At Groupon (NASDAQ:GRPN) Look Promising
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Narrative Update • Jan 23
GRPN: Stronger Balance Sheet And Execution Will Support Future Upside
Analysts have trimmed their Groupon discount rate and slightly adjusted expectations for revenue growth, margins, and future P/E, keeping fair value essentially unchanged around $35.33 per share. They highlight what they see as an underappreciated risk reward setup supported by improving execution and a stronger balance sheet.Seeking Alpha • Jan 14
Groupon: This Marketplace Could Be At An Inflection Point (Upgrage)
Summary I still think Groupon has a flawed business model, but recent earnings results suggest the company might be working at improving merchant economics. This is the only piece of the puzzle Groupon needs to fix to be a thriving marketplace. Topline growth rate has turned positive to a record 7% since 2016, but given the high cost of capital and the settlement on tax disputes with Italian authorities, FCF concerns me. Read the full article on Seeking AlphaNarrative Update • Jan 09
GRPN: Higher Discount Rate And P/E Framework Will Support Future Upside
Analysts have reaffirmed their price target on Groupon at $35.33, reflecting updated views on discount rate and forward P/E assumptions while keeping their fair value estimate unchanged. Analyst Commentary Analysts are using Groupon’s reaffirmed US$35.33 price target as a reference point to think about what needs to go right, and what could still go wrong, around discount rates and forward P/E assumptions.
Narrative Update • Dec 23
GRPN: Risk Profile Will Remain Balanced As Margins Gradually Improve
Analysts have trimmed their price target on Groupon to approximately $17 from about $19, as slightly softer revenue growth and a higher discount rate outweigh modestly improved margin expectations and a lower projected future P E multiple. Analyst Commentary Bearish analysts emphasize that the trimmed price target reflects a more cautious stance on Groupon's ability to sustain revenue growth in a competitive local commerce landscape.Narrative Update • Dec 09
GRPN: Future Margin Expansion Will Support Upside As Risk Perception Eases
Analysts have modestly increased their price target on Groupon to $35.33 from $35.33, citing slightly improved discount rate assumptions and steady expectations for revenue growth, profit margins, and future valuation multiples. Analyst Commentary Bullish analysts note that the latest price target adjustment reflects confidence that Groupon can sustain its recent operational improvements, even if headline numbers appear largely unchanged.Narrative Update • Nov 25
GRPN: Future Profit Margin Gains Will Sustain Earnings Amid Sector Challenges
Groupon's analyst price target has been slightly lowered from $36 to about $35.33, with analysts citing modest adjustments in fair value and discount rate expectations as well as improved profit margin outlooks as reasons for the updated assessment. Analyst Commentary Following the recent price target revision, analysts have provided further insight into Groupon’s current valuation dynamics and forward prospects.Analysis Article • Nov 21
It's Down 27% But Groupon, Inc. (NASDAQ:GRPN) Could Be Riskier Than It Looks
Unfortunately for some shareholders, the Groupon, Inc. ( NASDAQ:GRPN ) share price has dived 27% in the last thirty...Narrative Update • Nov 11
GRPN: Cost Management Efforts Will Drive Future Profitability Despite Margin Pressure
Analysts have lowered their price target for Groupon from $38.33 to $36.00, citing changes in discount rate and a revised outlook on profit margins, even though projected revenue growth is higher. Analyst Commentary Analysts' views on Groupon reflect a careful balancing of its growth potential and operational challenges, resulting in both optimistic and cautious perspectives regarding its valuation and future execution.Analysis Article • Oct 11
Groupon (NASDAQ:GRPN) Might Have The Makings Of A Multi-Bagger
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Amongst...Analysis Article • Sep 18
Groupon, Inc. (NASDAQ:GRPN) Stock's 26% Dive Might Signal An Opportunity But It Requires Some Scrutiny
Unfortunately for some shareholders, the Groupon, Inc. ( NASDAQ:GRPN ) share price has dived 26% in the last thirty...Narrative Update • Sep 12
AI And North American Momentum Will Balance Risk And Reward
Analysts have raised Groupon's price target from $32.25 to $38.33 amid growing confidence in the company's turnaround, driven by clear operational momentum, improved fundamentals, and enhanced balance sheet flexibility following a successful refinancing. Analyst Commentary Bullish analysts highlight that recent Q2 results confirm a business inflection and building operational momentum.Narrative Update • Aug 08
AI And North American Momentum Will Balance Risk And Reward
Despite a marked decline in Groupon's net profit margin, a sharp rise in its future P/E ratio suggests elevated growth expectations, supporting the consensus analyst price target increase from $30.00 to $32.25. What's in the News Groupon is seeking M&A opportunities, with a disciplined approach to strategic acquisitions and share repurchases.Analysis Article • Jun 14
Groupon, Inc.'s (NASDAQ:GRPN) Shares Climb 34% But Its Business Is Yet to Catch Up
Despite an already strong run, Groupon, Inc. ( NASDAQ:GRPN ) shares have been powering on, with a gain of 34% in the...Seeking Alpha • Apr 28
Groupon: Merchants Suffer Adverse Selection
Summary Groupon continues to struggle with customer retention as quality merchants churn as a result of having few repeat customers after the purchase of deeply discounted deals. The company seeks to improve the top line by increasing the transaction frequency through WOW deals. WOW deals are expected to increase customer retention. Groupon's stock price currently trades at a 20% premium relative to its sector, even though it lags its peers in revenue growth. I don't think this valuation is sustainable. Read the full article on Seeking AlphaAnalysis Article • Mar 20
Groupon, Inc. (NASDAQ:GRPN) Stock Rockets 31% As Investors Are Less Pessimistic Than Expected
Despite an already strong run, Groupon, Inc. ( NASDAQ:GRPN ) shares have been powering on, with a gain of 31% in the...Seeking Alpha • Mar 15
Groupon: Looking Better In The Short Term, But Is The Long Term Really Safe? (Rating Upgrade)
Summary Groupon has shown unexpected billings growth in Q4, suggesting a potential turnaround and healthier outlook for 2025, despite recent technical missteps. I'm upgrading Groupon to a neutral rating given its substantial turnaround in billings performance in North America, though I think a number of risk factors continue to give me pause. Risks include a weak brand perception, competition from other platforms, and potential technical issues with upcoming international website rollouts. Despite positive near-term trends, Groupon's valuation at ~7.5x adjusted EBITDA isn't exactly cheap enough to immediately jump on, making a "watch and wait" approach advisable rather than immediate investment. Read the full article on Seeking Alpha
New Narrative • Mar 14
Platform Modernization And Focus On Beauty & Wellness Will Boost Future Customer Engagement
Strategic focus on curated experiences and high-impact categories is expected to drive sustainable revenue growth and positively impact future revenues.Analysis Article • Feb 26
Groupon (NASDAQ:GRPN) May Have Issues Allocating Its Capital
When researching a stock for investment, what can tell us that the company is in decline? Businesses in decline often...Analysis Article • Feb 07
We Think Groupon (NASDAQ:GRPN) Can Stay On Top Of Its Debt
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Jan 15
When Should You Buy Groupon, Inc. (NASDAQ:GRPN)?
While Groupon, Inc. ( NASDAQ:GRPN ) might not have the largest market cap around , it saw a significant share price...Seeking Alpha • Jan 04
Groupon Is Caught In A Vicious Cycle, As Higher Spending Fails To Raise Revenue
Summary Shares of Groupon have continued to slide, as revenue trends worsen despite higher marketing spend. Groupon's business model suffers from dis-economies of scale, requiring costly sales efforts to chase local deals, leading to a vicious cycle of revenue decline and expense cuts. Q3 results showed a -9% y/y revenue decline, missing expectations, with international and domestic segments both underperforming due to site performance issues and weak customer retention. Groupon is cheap at ~7x adjusted EBITDA, but that cheap valuation is a reflection of the very likely scenario that its profitability will fade as customers and revenue dry up. Read the full article on Seeking AlphaAnalysis Article • Dec 14
What Groupon, Inc.'s (NASDAQ:GRPN) 39% Share Price Gain Is Not Telling You
Those holding Groupon, Inc. ( NASDAQ:GRPN ) shares would be relieved that the share price has rebounded 39% in the last...Seeking Alpha • Dec 03
Groupon: An Uncertain Turnaround Remains Too Heavily Priced-In
Summary Groupon shares have fallen by more than 25% this year, as continued weak results dampen enthusiasm about a potential turnaround for the online deal marketplace company. Shares are inching back higher, after a recent post-earnings plunge, but don't assume this means it's time to go contrarian on GRPN. While trading at a single-digit forward earnings multiple, given the uncertainty of improved results ahead, at best GRPN may be fairly priced, and at worst, a value trap. Barring positive surprises in the coming quarters, or a move by management to pursue strategic alternatives, it may be best to wait for cheaper prices with GRPN stock. Read the full article on Seeking AlphaAnalysis Article • Nov 15
Groupon, Inc. Just Reported A Surprise Profit And Analysts Updated Their Estimates
There's been a major selloff in Groupon, Inc. ( NASDAQ:GRPN ) shares in the week since it released its quarterly...Analysis Article • Nov 12
Groupon (NASDAQ:GRPN) Has Some Way To Go To Become A Multi-Bagger
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Ideally, a...Analysis Article • Oct 24
Does Groupon (NASDAQ:GRPN) Have A Healthy Balance Sheet?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Sep 26
More Unpleasant Surprises Could Be In Store For Groupon, Inc.'s (NASDAQ:GRPN) Shares After Tumbling 27%
To the annoyance of some shareholders, Groupon, Inc. ( NASDAQ:GRPN ) shares are down a considerable 27% in the last...Seeking Alpha • Sep 18
Groupon Continues To Miss The Mark On Its Merchant Value Proposition
Summary Groupon's efforts to maintain a quality deal inventory have fallen short. Groupon's value proposition is clear for consumers but weak for merchants, who face high costs and limited benefits from the platform. CEO Dusan Senkypl initially emphasized improving merchant value, but later shifted focus, raising concerns about Groupon's long-term strategy. Investors should wait for substantial improvements in Groupon's merchant value proposition before considering an investment, as current efforts have yielded limited success. Read the full article on Seeking AlphaAnalysis Article • Aug 08
More Unpleasant Surprises Could Be In Store For Groupon, Inc.'s (NASDAQ:GRPN) Shares After Tumbling 27%
Groupon, Inc. ( NASDAQ:GRPN ) shares have retraced a considerable 27% in the last month, reversing a fair amount of...Analysis Article • Jul 14
Groupon (NASDAQ:GRPN) Takes On Some Risk With Its Use Of Debt
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Seeking Alpha • Jul 08
Groupon: Time To Lock In Gains (Rating Downgrade)
Summary Groupon stock has surged nearly 20% year to date, but recent performance issues are expected to drag down Q2 results. The company's anti-fraud software blocked legitimate orders at least through early May, which is expected to cause revenue to decline again in Q2. The company also continues to see declining performance in international markets. The stock is still cheap at ~6x forward adjusted EBITDA, but the risks are now balanced with opportunities. That makes it a good time to retreat to the sidelines. Read the full article on Seeking AlphaAnalysis Article • May 13
These Return Metrics Don't Make Groupon (NASDAQ:GRPN) Look Too Strong
To avoid investing in a business that's in decline, there's a few financial metrics that can provide early indications...Seeking Alpha • Apr 25
Groupon: Finally, It's Time To Go Long (Rating Upgrade)
Summary Groupon, a once-popular deals site, is a contrarian play with solid fundamentals and a reasonable valuation. The company has shown improvements in its liquidity position and operating cash flow through cost-cutting measures. Marketplace trends are improving, with the addition of new features like gifting. Trading at just 4x forward adjusted EBITDA, Groupon is worth a buy. Read the full article on Seeking AlphaAnalysis Article • Apr 21
More Unpleasant Surprises Could Be In Store For Groupon, Inc.'s (NASDAQ:GRPN) Shares After Tumbling 37%
Groupon, Inc. ( NASDAQ:GRPN ) shares have had a horrible month, losing 37% after a relatively good period beforehand...Shareholder Returns
| GRPN | US Multiline Retail | US Market | |
|---|---|---|---|
| 7D | 14.6% | 1.4% | 2.2% |
| 1Y | -31.7% | 27.6% | 31.1% |
Return vs Industry: GRPN underperformed the US Multiline Retail industry which returned 27.6% over the past year.
Return vs Market: GRPN underperformed the US Market which returned 31.1% over the past year.
Price Volatility
| GRPN volatility | |
|---|---|
| GRPN Average Weekly Movement | 12.5% |
| Multiline Retail Industry Average Movement | 6.5% |
| Market Average Movement | 7.3% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: GRPN's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: GRPN's weekly volatility (13%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2008 | 1,734 | Dusan Senkypl | www.groupon.com |
Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international. It provides deals in various categories, including beauty and wellness, food and drink, home and automotive services, and online services, as well as various types of experiences and services; and discounted and market rates for hotels, airfare, and package deals, as well as deals on various product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. The company offers its deal offerings to customers through websites; search engines; applications and mobile websites, which enable consumers to browse, purchase, manage, and redeem deals on their mobile devices; emails and push notifications; affiliate channels; social and display advertising; and offline marketing.
Groupon, Inc. Fundamentals Summary
| GRPN fundamental statistics | |
|---|---|
| Market cap | US$689.84m |
| Earnings (TTM) | -US$103.38m |
| Revenue (TTM) | US$498.44m |
1.4x
P/S Ratio-6.7x
P/E RatioIs GRPN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| GRPN income statement (TTM) | |
|---|---|
| Revenue | US$498.44m |
| Cost of Revenue | US$46.15m |
| Gross Profit | US$452.29m |
| Other Expenses | US$555.67m |
| Earnings | -US$103.38m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -2.66 |
| Gross Margin | 90.74% |
| Net Profit Margin | -20.74% |
| Debt/Equity Ratio | -493.4% |
How did GRPN perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/11 08:51 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Groupon, Inc. is covered by 33 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Edward Woo | Ascendiant Capital Markets LLC |
| Mark May | Barclays |
| Jeffrey Houston | Barrington Research Associates, Inc. |