NYSE:TMHCConsumer Durables
Did Taylor Morrison’s New Brand Push and US$1 Billion Buyback Just Recast TMHC’s Investment Narrative?
Taylor Morrison Home recently launched its “Homes Built for Real Life” brand platform, highlighting authentic everyday living, while also reporting full-year 2025 revenue of US$8,121.48 million and net income of US$782.5 million, alongside a larger, extended share repurchase authorization through 2027.
The combination of a consumer research-driven brand aimed at millennial and Gen Z buyers and an upsized US$1,000 million buyback plan underscores how Taylor Morrison is aligning its marketing,...