NZSE:ATMFood
Will a2 Milk’s New China-Focused CMO Reframe Its Brand Strategy Narrative (NZSE:ATM)?
The a2 Milk Company has appointed Helena He as Chief Marketing Officer, drawing on her extensive experience in China’s infant milk formula and vitamins, minerals and supplements sectors, effective from 23 February 2026.
Her leadership roles at Haleon, FrieslandCampina and Kimberly-Clark, especially in Shanghai and broader Asian markets, align closely with a2 Milk’s core growth regions and product focus.
We’ll now examine how Helena He’s China-focused brand and category expertise could...