NYSE:PGHousehold Products
Procter And Gamble Taps WNBA Growth As Valuation Signals Potential Upside
Procter & Gamble (NYSE:PG) has entered a multi year, multi brand partnership with the WNBA.
The agreement expands activations for brands including Secret, Olay, Tampax, Downy, Gillette Venus, and Tide across WNBA events and athlete collaborations.
The partnership focuses on brand engagement in women's sports and retail programs linked to growing interest in women's basketball.
For a consumer products group like Procter & Gamble, the WNBA deal fits directly into its core business of...