Deckers Outdoor (DECK) Stock Overview
Designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 2/6 |
| Past Performance | 4/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
DECK Community Fair Values
Create NarrativeSee what 170 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Deckers Outdoor Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$102.72 |
| 52 Week High | US$133.43 |
| 52 Week Low | US$78.91 |
| Beta | 1.14 |
| 1 Month Change | 2.45% |
| 3 Month Change | -11.03% |
| 1 Year Change | -18.23% |
| 3 Year Change | 25.67% |
| 5 Year Change | 90.62% |
| Change since IPO | 8,304.37% |
Recent News & Updates
Narrative Update • Apr 23
DECK: Raised Guidance And Core Brand Strength Will Drive Future Returns
Analysts have nudged their price targets for Deckers Outdoor slightly higher by a few dollars, citing stronger confidence in UGG and HOKA sales trends and what they view as more reliable management guidance. Analyst Commentary Recent Street research around Deckers Outdoor has leaned clearly positive, with a series of higher price targets and rating upgrades clustering over a relatively short period.Seeking Alpha • Apr 21
Deckers: Material Improvement Since Last Hold, But Q4 Could Be The Proving Ground
Summary Since the December Hold, Deckers (DECK) shows material improvement with DTC rebound, stable margins, and higher EPS guidance, signaling healthier demand and better operational execution overall. Key growth precursors are now in place including cleaner inventory, improved sell-through, and stronger consumer engagement, reducing earlier uncertainties and supporting a more constructive outlook. HOKA has stabilized with mid-teens growth but lacks clear re-acceleration, making it the critical variable for restoring Deckers’ premium growth positioning and valuation rerating potential. Q4 and upcoming quarters are decisive to confirm HOKA momentum, keeping the stance at a constructive Hold leaning toward Buy, pending consistent growth validation and execution continuation. Read the full article on Seeking Alpha
Narrative Update • Apr 08
DECK: Elevated Expectations For Key Brands Will Pressure Future Execution Risk
Analysts have slightly increased their Deckers Outdoor price targets by low double digit dollar amounts, citing stronger confidence in UGG and HOKA sales trends and what they view as more reliable management guidance. Analyst Commentary Across recent research, most published actions cluster around higher price targets and rating upgrades, with multiple firms citing confidence in UGG and HOKA as key drivers.Narrative Update • Mar 25
DECK: Raised Guidance And Core Brand Strength Will Support Future Returns
Analysts have nudged their price targets on Deckers Outdoor higher, citing stronger sales trends at UGG and HOKA, as well as increased confidence in management guidance. Analyst Commentary Recent Street research around Deckers Outdoor shows a cluster of upbeat views, with several bullish analysts lifting price targets and issuing upgrades following stronger trends in UGG and HOKA and management raising guidance.Recent updates
Narrative Update • Apr 23
DECK: Raised Guidance And Core Brand Strength Will Drive Future Returns
Analysts have nudged their price targets for Deckers Outdoor slightly higher by a few dollars, citing stronger confidence in UGG and HOKA sales trends and what they view as more reliable management guidance. Analyst Commentary Recent Street research around Deckers Outdoor has leaned clearly positive, with a series of higher price targets and rating upgrades clustering over a relatively short period.Seeking Alpha • Apr 21
Deckers: Material Improvement Since Last Hold, But Q4 Could Be The Proving Ground
Summary Since the December Hold, Deckers (DECK) shows material improvement with DTC rebound, stable margins, and higher EPS guidance, signaling healthier demand and better operational execution overall. Key growth precursors are now in place including cleaner inventory, improved sell-through, and stronger consumer engagement, reducing earlier uncertainties and supporting a more constructive outlook. HOKA has stabilized with mid-teens growth but lacks clear re-acceleration, making it the critical variable for restoring Deckers’ premium growth positioning and valuation rerating potential. Q4 and upcoming quarters are decisive to confirm HOKA momentum, keeping the stance at a constructive Hold leaning toward Buy, pending consistent growth validation and execution continuation. Read the full article on Seeking AlphaNarrative Update • Apr 08
DECK: Elevated Expectations For Key Brands Will Pressure Future Execution Risk
Analysts have slightly increased their Deckers Outdoor price targets by low double digit dollar amounts, citing stronger confidence in UGG and HOKA sales trends and what they view as more reliable management guidance. Analyst Commentary Across recent research, most published actions cluster around higher price targets and rating upgrades, with multiple firms citing confidence in UGG and HOKA as key drivers.Narrative Update • Mar 25
DECK: Raised Guidance And Core Brand Strength Will Support Future Returns
Analysts have nudged their price targets on Deckers Outdoor higher, citing stronger sales trends at UGG and HOKA, as well as increased confidence in management guidance. Analyst Commentary Recent Street research around Deckers Outdoor shows a cluster of upbeat views, with several bullish analysts lifting price targets and issuing upgrades following stronger trends in UGG and HOKA and management raising guidance.Narrative Update • Mar 10
DECK: Raised Guidance And Brand Momentum Will Support Higher Future Returns
Our updated analyst price target for Deckers Outdoor has moved higher from $158.00 to $173.62, reflecting analysts' focus on stronger UGG and HOKA brand sales, raised management guidance, and a slightly higher assumed profit margin paired with a modestly lower future P/E multiple. Analyst Commentary The recent wave of Street research on Deckers Outdoor skews positive, with several bullish analysts lifting price targets and upgrading their views following management's raised guidance and continued strength in the UGG and HOKA brands.Narrative Update • Feb 23
DECK: Expanded Discounting Will Weaken Brand Power And Strain Wholesale Relationships
Analysts have nudged their Deckers Outdoor price targets higher by a few dollars, reflecting updated views on slightly stronger revenue growth expectations and support from recent research citing consistent UGG and HOKA sales and improved management guidance. Analyst Commentary Recent research on Deckers Outdoor has leaned positive overall, with several firms lifting price targets and highlighting consistent contributions from the UGG and HOKA brands.Narrative Update • Feb 08
DECK: Expanded Discounting Will Pressure Margins And Future Wholesale Relationships
Analysts have lifted their Deckers Outdoor fair value estimate from $81.00 to $90.00, reflecting a tighter P/E assumption and a slightly higher profit margin outlook that align with a recent wave of Street price target increases across multiple firms. Analyst Commentary Recent price target moves on Deckers Outdoor have leaned positive overall, but there is a clear pocket of skepticism that is worth your attention if you are weighing risk versus reward at current levels.Analysis Article • Feb 01
Deckers Outdoor Corporation Beat Analyst Estimates: See What The Consensus Is Forecasting For Next Year
Deckers Outdoor Corporation ( NYSE:DECK ) defied analyst predictions to release its third-quarter results, which were...Narrative Update • Jan 25
DECK: Expanded Discounting Will Strain Wholesale Relationships And Future Brand Health
Analysts lifted their Deckers Outdoor price targets by about $10, reflecting updated views on slightly higher revenue growth, a modestly lower discount rate, and a marginally lower future P/E multiple, while also factoring in mixed recent ratings changes across the Street. Analyst Commentary Recent research on Deckers Outdoor reflects a divided view, with some firms lifting price targets by about $10 while others have turned more cautious on the shares.Narrative Update • Jan 10
DECK: Heavier Discounting And Wholesale Strain Will Pressure Future Brand Health
The analyst fair value estimate for Deckers Outdoor has been revised from $97.00 to $81.00, reflecting a mix of lowered Street price targets, concerns about increased discounting at Hoka and Ugg, and more cautious assumptions for revenue growth, profit margins, and future P/E multiples. Analyst Commentary Recent Street research on Deckers Outdoor has shifted more cautious, with several bearish analysts trimming price targets or stepping back from prior positive ratings.
Narrative Update • Dec 21
DECK: Brand Strength And Buybacks Will Support Future Upside Potential
Analysts have trimmed their price target on Deckers Outdoor by about $0.60 per share, reflecting slightly lower fair value and profit margin assumptions, even as they acknowledge resilient Hoka and Ugg growth prospects and an overall still-attractive valuation. Analyst Commentary Recent Street research reflects a divided but generally constructive view on Deckers Outdoor, with shifts in ratings and price targets driven by updated assessments of growth durability, margin trajectory, and valuation support.Analysis Article • Dec 16
Deckers Outdoor Corporation (NYSE:DECK) Stock Catapults 26% Though Its Price And Business Still Lag The Market
Deckers Outdoor Corporation ( NYSE:DECK ) shareholders are no doubt pleased to see that the share price has bounced 26...Narrative Update • Dec 07
DECK: Brand Strength And Buybacks Will Support Ongoing Upside Potential
Analysts slightly lifted their price target on Deckers Outdoor by about $1 to roughly $122, citing a still-attractive valuation, improving confidence in the growth trajectory of Hoka and resilient demand for Ugg, even as some firms trim targets on signs of moderating growth and cautious second half guidance. Analyst Commentary Street research on Deckers Outdoor reflects a divided but generally constructive view, with bullish analysts pointing to brand strength and valuation support, while more cautious voices highlight slowing growth and tougher comparisons in the back half of the year.Narrative Update • Nov 23
DECK: Confidence In Management And Brand Momentum Will Sustain Ongoing Gains
Analysts have updated their price target for Deckers Outdoor, reflecting a modest decrease as mixed brand momentum and cautious second-half guidance balance ongoing confidence in valuation and management's long-term growth plans. Analyst Commentary Recent analyst notes on Deckers Outdoor reflect a nuanced outlook, as the company navigates near-term market challenges and demonstrates both brand strengths and cautionary signals in its execution and forward guidance.Narrative Update • Nov 08
DECK: Future Guidance Will Face Challenges From Slowing Brand Momentum
Deckers Outdoor's analyst price target has been revised downward by approximately $3. This adjustment reflects recent softening in the sales outlook and moderated growth expectations highlighted by analysts.Narrative Update • Oct 25
Brands Will Face Mixed Outlook While Expanding Distribution And Launching New Collections
Analysts have lowered their price target for Deckers Outdoor by over $12 per share to around $114. They cite concerns over softer second-half guidance, slowing growth in key brands like Hoka and Ugg, and increasing competitive pressures in the running footwear segment.Narrative Update • Oct 10
UGG And HOKA Brands Will Expand Globally With New Products And Direct Sales Strategy
The analyst price target for Deckers Outdoor shifted modestly, reflecting a range of revised estimates as analysts weighed improving sales forecasts against concerns over slowing growth and pressure on margins. This has resulted in target valuations that now range from $100 to $150 per share.Analysis Article • Jul 26
Earnings Beat: Deckers Outdoor Corporation Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Models
Deckers Outdoor Corporation ( NYSE:DECK ) investors will be delighted, with the company turning in some strong numbers...Analysis Article • Jul 03
Deckers Outdoor (NYSE:DECK) Is Investing Its Capital With Increasing Efficiency
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Jun 19
Improved Earnings Required Before Deckers Outdoor Corporation (NYSE:DECK) Shares Find Their Feet
With a price-to-earnings (or "P/E") ratio of 15.6x Deckers Outdoor Corporation ( NYSE:DECK ) may be sending bullish...Seeking Alpha • Apr 15
Southeast Asia Tariffs Won't Last: Deckers Outdoor Stock Is A Buy
Summary Deckers Outdoor Corporation's stock is a strong medium-term investment due to its historical resilience and potential for significant recovery from current price declines. The company's earnings have shown long-term growth despite short-term cyclicality, making it a quality business with brands like Uggs, Hoka, and Teva. Historical price cycles indicate that buying DECK stock at a -50% to -70% decline from its highs can yield substantial returns. Current price declines are largely due to tariff threats, which are unlikely to persist, making now a strategic time to invest. Read the full article on Seeking AlphaSeeking Alpha • Mar 26
Deckers Outdoor: A Buying Opportunity Amid Market Overreaction
Summary Deckers Outdoor's stock plunge is due to lower Q4 guidance, but overall performance remains strong, driven by UGG and HOKA brands. HOKA's impressive growth and increasing market share, supported by innovation and marketing efforts, are key to Deckers' revenue success. Despite a slight dip in Q4 margins, full-year profitability is improving, making the recent stock decline an overreaction. Based on DCF valuation, I rate Deckers as a Strong Buy with a price target of $197.89, indicating a 58.72% upside. Read the full article on Seeking AlphaSeeking Alpha • Mar 04
Down 39% In A Month: Is It Time To Buy Deckers Outdoor?
Summary Deckers Outdoor's stock has fallen 39% since the Q3 report as the company's outlook disappointed the market. The narrative around Deckers centers primarily around HOKA's continued market share expansion, but also on UGG's momentum. So far, the brands' success has continued with D2C expansion. The weak implied Q4 outlook highlights discount pricing pressure on HOKA and UGG and several more transitory factors. Underneath, both brands remain healthy, but HOKA's momentum has recently slowed. DECK stock's decline reflects previously stretched expectations from the company, now moderating to a fairer level. Read the full article on Seeking AlphaSeeking Alpha • Jan 31
Deckers Outdoor Is Not A Buy-The-Dip Opportunity
Summary Deckers Outdoor Corporation reported strong Q3 2025 results, with significant growth in its UGG and Hoka brands, but the stock fell 17% due to high valuations. Despite impressive growth, Deckers' stock remains overvalued at 35x earnings, requiring substantial revenue growth and margin expansion to justify current prices. Management's cautious growth strategy and rising SG&A costs raise concerns about future profitability and the sustainability of high growth rates. Given the high risks and optimistic assumptions needed for a fair return, I maintain a Hold rating on DECK stock despite the recent price drop. Read the full article on Seeking AlphaSeeking Alpha • Jan 24
Deckers Outdoor Q3 Earnings Preview: No Margin Of Safety
Summary Deckers Outdoor beat both its revenue and earnings growth estimates in Q2 under Stefano Caroti’s leadership, driven by accelerated growth of its HOKA brand from full-price demand and international expansion. The company will report its Q3 earnings on January 30, where revenue and earnings per share growth is expected to slow at 10% and 0.3% respectively. The company has been consistently beating its earnings per share for three consecutive quarters. Meanwhile, momentum in its HOKA and international markets should be monitored carefully. A bull case projects a 23% upside to $258 per share, while a bear case suggests a 31% downside to $145, highlighting limited margin of safety for new investors. Read the full article on Seeking AlphaSeeking Alpha • Dec 06
3 Reasons Deckers Outdoor Stock Is On My Holiday Shopping List
Summary Deckers Outdoor Corporation is benefiting from strong demand for its HOKA performance footwear driving record sales and earnings. The company is outperforming the footwear industry, capturing market share at the expense of larger players like Nike. We see room for the stock price rally to continue into 2025. Read the full article on Seeking AlphaSeeking Alpha • Nov 22
Deckers Outdoor: High Quality, But Overvalued Stock
Summary DECK has outperformed Nike YTD with a decent 57% return. Despite strong fundamentals and profitability, DECK's valuation is historically high, and the stock is near a key resistance level. Risks include intensified competition, potential lower-than-expected growth, and falling consumer confidence, which could pressure DECK's market share and pricing power. Given the overvaluation and potential reversion to the mean, I recommend selling DECK and waiting for lower prices before considering a position. Read the full article on Seeking AlphaSeeking Alpha • Oct 25
Deckers Outdoor Q2: Continues To Surprise, But Stock Is Priced To Perfection
Summary Deckers Outdoor Corporation posted 20% top-line growth, driven by Hoka's 34% growth, but the stock appears overpriced despite its strong brands and financial discipline. Deckers' balance sheet is robust with $1.2 billion in cash and no debt, but fashion risk and margin expansion challenges loom. To achieve a 15% return, Deckers needs to grow revenues by 18% annually for the next decade, which seems ambitious. Given the high valuation and potential risks, I rate DECK stock as a Hold, awaiting better investment opportunities in the future. Read the full article on Seeking AlphaSeeking Alpha • Oct 04
Time To Dial Back On Deckers
Summary The stock of Deckers Outdoor Corporation has surged over 45% YTD in 2024, driven by strong Q1 results and a 6-to-1 stock split in September. Despite impressive growth, DECK's valuation is at extreme levels, with the stock trading at over 30 times forward earnings and there have been some recent insider sales. Decker's HOKA brand is the engine driving revenue growth. The company's balance sheet is also robust, with $1.43 billion in cash and no long-term debt. Can the shares remain on a tear, or is profit taking overdue? An analysis follows in the paragraphs below. Read the full article on Seeking AlphaSeeking Alpha • Jul 26
Deckers Outdoor Earnings Review: The Post-Earnings Rally Will Be Short Lived
Summary Since I last covered Deckers Outdoor Corporation stock and rated it a “sell,” the stock is down more than 17%, underperforming the indices, even after the stock rallied post its earnings report. The company saw its revenue and operating income grow 22% and 87% YoY respectively, with strength in its HOKA brand, which grew 30% YoY from full-price selling. Although the company continues to gain market share from increasing customer loyalty across its domestic and international markets, it didn’t raise its revenue guidance for the full year. I believe that the post earnings gain is likely short-lived as it will face tougher comps moving forward, along with a change in leadership in effect from August 2024, making the stock a “hold.”. Read the full article on Seeking AlphaShareholder Returns
| DECK | US Luxury | US Market | |
|---|---|---|---|
| 7D | 0.5% | -0.9% | 2.1% |
| 1Y | -18.2% | -6.4% | 30.6% |
Return vs Industry: DECK underperformed the US Luxury industry which returned -6.4% over the past year.
Return vs Market: DECK underperformed the US Market which returned 30.6% over the past year.
Price Volatility
| DECK volatility | |
|---|---|
| DECK Average Weekly Movement | 5.2% |
| Luxury Industry Average Movement | 6.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: DECK has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: DECK's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1973 | 5,500 | Stefano Caroti | www.deckers.com |
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name.
Deckers Outdoor Corporation Fundamentals Summary
| DECK fundamental statistics | |
|---|---|
| Market cap | US$14.75b |
| Earnings (TTM) | US$1.04b |
| Revenue (TTM) | US$5.37b |
14.0x
P/E Ratio2.7x
P/S RatioIs DECK overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DECK income statement (TTM) | |
|---|---|
| Revenue | US$5.37b |
| Cost of Revenue | US$2.28b |
| Gross Profit | US$3.09b |
| Other Expenses | US$2.05b |
| Earnings | US$1.04b |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | 7.33 |
| Gross Margin | 57.54% |
| Net Profit Margin | 19.35% |
| Debt/Equity Ratio | 0% |
How did DECK perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 18:19 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Deckers Outdoor Corporation is covered by 43 analysts. 24 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jonathan Komp | Baird |
| Robert Drbul | Barclays |
| Adrienne Yih-Tennant | Barclays |