NasdaqGS:ROKUEntertainment
Will DoubleVerify’s Partnership Boost Roku’s (ROKU) Competitive Edge in Combating Ad Fraud?
In the past week, DoubleVerify and Roku announced new milestones from their ongoing partnership to protect connected TV advertising, highlighting advances in combating bot-driven ad fraud and the widespread adoption of Roku's proprietary Advertising Watermark technology.
This collaboration, which has succeeded in blocking billions of fraudulent ad requests and dismantling major ad fraud schemes, addresses the industry's growing vulnerability to ad fraud and enhances confidence in Roku's...