Dollar General (DG) Stock Overview
A discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 1/6 |
| Past Performance | 4/6 |
| Financial Health | 4/6 |
| Dividends | 5/6 |
Rewards
Risk Analysis
DG Community Fair Values
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Analyst Price Targets
Dollar General Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$114.43 |
| 52 Week High | US$158.23 |
| 52 Week Low | US$86.25 |
| Beta | 0.34 |
| 1 Month Change | -4.43% |
| 3 Month Change | -20.26% |
| 1 Year Change | 26.72% |
| 3 Year Change | -47.74% |
| 5 Year Change | -48.03% |
| Change since IPO | 403.43% |
Recent News & Updates
DG: Future Earnings Power Will Rely On Expanding Retail Media Margins
Analysts are maintaining their Dollar General price target at $175, citing updated assumptions that now reflect a discount rate of 7.88%, revenue growth of 5.07%, a profit margin of 4.04%, and a forward P/E of 24.11x. What's in the News Rollout planned for an enhanced, AI-enabled in-store audio network across about 6,000 stores in 48 states through a partnership with QSIC, which is expected to bring total in-store audio coverage to 12,000 locations by Second Quarter 2026.
DG: Leadership Change And 2026 EPS Outlook Will Shape Fairly Balanced Risk
Analysts have kept Dollar General's fair value estimate effectively unchanged at about $116.63. This reflects only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions.DG: Leadership Transition And EPS Guidance Will Frame Fairly Valued Multiple Risk
Analysts have revised their Dollar General price target to $116.63 from $103.80, citing updated assumptions for the discount rate, revenue growth, profit margin, and future P/E. These changes collectively point to a different risk and valuation profile for the shares.Recent updates
DG: Future Earnings Power Will Rely On Expanding Retail Media Margins
Analysts are maintaining their Dollar General price target at $175, citing updated assumptions that now reflect a discount rate of 7.88%, revenue growth of 5.07%, a profit margin of 4.04%, and a forward P/E of 24.11x. What's in the News Rollout planned for an enhanced, AI-enabled in-store audio network across about 6,000 stores in 48 states through a partnership with QSIC, which is expected to bring total in-store audio coverage to 12,000 locations by Second Quarter 2026.DG: Leadership Change And 2026 EPS Outlook Will Shape Fairly Balanced Risk
Analysts have kept Dollar General's fair value estimate effectively unchanged at about $116.63. This reflects only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions.DG: Leadership Transition And EPS Guidance Will Frame Fairly Valued Multiple Risk
Analysts have revised their Dollar General price target to $116.63 from $103.80, citing updated assumptions for the discount rate, revenue growth, profit margin, and future P/E. These changes collectively point to a different risk and valuation profile for the shares.DG: Future Earnings Power Will Rely On Expanding Margins
Analysts have increased their price target for Dollar General from about $165 to $175, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E, which together indicate a higher assessed valuation range. What's in the News Dollar General completed the share repurchase program announced on September 5, 2012, having repurchased 123,531,571 shares, representing 45.04% of shares, for a total of $14,618.08m, with no shares repurchased between November 1, 2025 and January 30, 2026 under this tranche (Key Developments).Dollar General: A Big Winner In A Weak Consumer Environment Despite Recent Sell-Off
Mar 12
DG: Completed Buybacks And Raised Guidance Will Support A Measured Earnings Outlook
Narrative Update Overview Analysts have adjusted their price target on Dollar General to about $147.39 from $139.25, citing updates to assumptions around revenue growth, profit margins, discount rate, and future P/E expectations. What's in the News Dollar General completed the repurchase of 123,531,571 shares, representing 45.04% of shares, for a total of US$14,618.08m under its buyback program announced on September 5, 2012 (Key Developments).DG: Higher EPS Guidance And Completed Buybacks Will Conceal Ongoing Multiple Risk
Analysts have lifted their price target on Dollar General from about $100.54 to roughly $103.80, citing updated assumptions around slightly higher projected revenue growth, profit margins, a modestly lower discount rate, and a small adjustment to the expected future P/E multiple. What's in the News Dollar General reported that from August 2, 2025 to November 1, 2025 it did not repurchase any shares, and that under the buyback announced on September 5, 2012 it has completed the repurchase of 123,531,571 shares, representing 45.04% of shares for a total of US$14,618.08m (Key Developments).DG: Completed Buybacks And Raised Guidance Will Support Steady Earnings Outlook
Analysts now estimate Dollar General’s fair value at about US$139.25, up from roughly US$122.68, citing updated assumptions for revenue growth, profit margin and future P/E, along with a slightly lower discount rate. What's in the News Dollar General has completed its long running share repurchase program announced on September 5, 2012.DG: Higher Guidance And Buybacks Will Mask Prolonged Margin And Multiple Pressure
Analysts have nudged their fair value estimate for Dollar General to US$100.54 from about US$98.73, citing slightly higher assumptions for revenue growth, profit margins, the discount rate, and future P/E. What's in the News Dollar General updated its long running share repurchase program, reporting that between August 2, 2025 and November 1, 2025 it bought back 0 shares for US$0.DG: Earnings Outlook Will Mask Longer-Term Margin And Multiple Compression
Analysts have raised their price target on Dollar General by approximately 6 dollars to about 99 dollars, reflecting slightly lower discount rate assumptions and improved long term profit margin expectations, despite modestly softer revenue growth and valuation multiples. What's in the News Dollar General completed its long running share repurchase program, retiring approximately 123.5 million shares, or about 45% of its shares outstanding, for roughly $14.6 billion since the buyback was launched in 2012 (Key Developments).After Leaping 27% Dollar General Corporation (NYSE:DG) Shares Are Not Flying Under The Radar
Dec 27
DG Will See Higher Future Earnings Power From Margin Expansion
Narrative Update on Dollar General Analyst Price Target Analysts have lifted their price target on Dollar General from approximately $135.00 to about $164.66, citing expectations for stronger profit margins and a slightly higher future earnings multiple, despite modestly slower projected revenue growth and a marginally lower discount rate. What's in the News Raised full year fiscal 2025 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, and nudged net sales growth outlook to about 4.7% to 4.9% from 4.3% to 4.8% (Corporate Guidance: Raised) Completed long running share repurchase program originally announced in 2012, retiring 123,531,571 shares, or about 45.04% of shares outstanding, for a total of $14.62 billion (Buyback Tranche Update) Launched its Holiday Toy Book in stores and online, highlighting exclusive, value focused toy assortments and promotions, including an instant 25% savings when customers spend $75 or more on toys in a single transaction (Product-Related Announcements) Valuation Changes Fair Value: Increased significantly from about $135.00 to approximately $164.66 per share, reflecting a higher intrinsic valuation estimate.Dollar General (NYSE:DG) Has Announced A Dividend Of $0.59
Dec 08Dollar General Corporation Just Recorded A 38% EPS Beat: Here's What Analysts Are Forecasting Next
Dec 07DG: Holiday Promotions And Improved Guidance Will Support Steady Earnings Outlook
Analysts have modestly raised their price target on Dollar General to approximately $123 from about $120, citing slightly stronger expectations for revenue growth, profit margins, and future valuation multiples. What's in the News Raised full year 2025 to 2026 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, signaling improved profitability expectations (Corporate Guidance).Store Expansion And Digital Initiatives Will Enhance Efficiency And Customer Experience
Dollar General's consensus price target has been revised upward, primarily reflecting an improvement in net profit margin and a slight decline in future P/E, resulting in a new fair value estimate of $119.89. What's in the News Dollar General raised FY26 guidance, now expecting net sales growth of 4.3%-4.8%, same-store sales growth of 2.1%-2.6%, and diluted EPS of $5.80-$6.30, all above prior outlook.These 4 Measures Indicate That Dollar General (NYSE:DG) Is Using Debt Extensively
Jul 18Dollar General (NYSE:DG) Could Be Struggling To Allocate Capital
Jun 24An Intrinsic Calculation For Dollar General Corporation (NYSE:DG) Suggests It's 39% Undervalued
May 15Dollar General: New Financial Targets Boost Value Upside Confidence
Mar 19Dollar General: A Discount Retailer Selling At Discount Prices
Mar 11Dollar General: Business Economics Worsen, But Low Valuation Limits Risk (Rating Upgrade)
Feb 22Dollar General: Buy The Real Estate, The Business, Or Both
Feb 12Dollar General's Irrational Valuation Is A Rational Buy
Jan 22Dollar General Is On Sale
Jan 13Dollar General: Margin Erosion Continues, Reiterate Sell
Dec 23Dollar General: Muted Earnings Growth Outlook
Dec 10Shareholder Returns
| DG | US Consumer Retailing | US Market | |
|---|---|---|---|
| 7D | -5.2% | 0.7% | 0.8% |
| 1Y | 26.7% | 19.4% | 27.8% |
Return vs Industry: DG exceeded the US Consumer Retailing industry which returned 19.4% over the past year.
Return vs Market: DG underperformed the US Market which returned 27.8% over the past year.
Price Volatility
| DG volatility | |
|---|---|
| DG Average Weekly Movement | 4.7% |
| Consumer Retailing Industry Average Movement | 5.3% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in US Market | 16.3% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: DG has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: DG's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1939 | 194,000 | Todd Vasos | www.dollargeneral.com |
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. The company also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories.
Dollar General Corporation Fundamentals Summary
| DG fundamental statistics | |
|---|---|
| Market cap | US$25.20b |
| Earnings (TTM) | US$1.51b |
| Revenue (TTM) | US$42.72b |
Is DG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DG income statement (TTM) | |
|---|---|
| Revenue | US$42.72b |
| Cost of Revenue | US$29.62b |
| Gross Profit | US$13.10b |
| Other Expenses | US$11.59b |
| Earnings | US$1.51b |
Last Reported Earnings
Jan 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 6.87 |
| Gross Margin | 30.66% |
| Net Profit Margin | 3.54% |
| Debt/Equity Ratio | 53.8% |
How did DG perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/03 00:49 |
| End of Day Share Price | 2026/05/01 00:00 |
| Earnings | 2026/01/30 |
| Annual Earnings | 2026/01/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Dollar General Corporation is covered by 50 analysts. 27 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Christopher Graja | Argus Research Company |
| Meredith Adler | Barclays |
| Seth Sigman | Barclays |