Dollar General Corporation

NYSE:DG Stock Report

Market Cap: US$22.5b

Dollar General Management

Management criteria checks 3/4

Dollar General's CEO is Todd Vasos, appointed in Oct 2023, has a tenure of 2.58 years. total yearly compensation is $8.16M, comprised of 19.7% salary and 80.3% bonuses, including company stock and options. directly owns 0.062% of the company’s shares, worth $14.01M. The average tenure of the management team and the board of directors is 3.9 years and 8.3 years respectively.

Key information

Todd Vasos

Chief executive officer

US$8.2m

Total compensation

CEO salary percentage19.70%
CEO tenure2.6yrs
CEO ownership0.06%
Management average tenure3.9yrs
Board average tenure8.3yrs

Recent management updates

Recent updates

Seeking Alpha May 15

Dollar General: Major Discount Creates A Compelling Recovery Setup

Summary Dollar General Corporation remains a Buy, with the current valuation reflecting significant risk and offering a compelling turnaround opportunity. DG delivered strong FCF growth, major debt reduction, and is piloting a subscription program to deepen customer loyalty amid macro headwinds. DG guided for 3.7–4.2% net sales growth, 2.2–2.7% same-store sales, $7.10–$7.35 EPS, and $1.4–$1.5B CAPEX in 2026. Risks include the expected inflationary wave, longer-term competitive threats from private labels, and the evolving discount retail landscape, but risk/reward remains attractive at current levels. Read the full article on Seeking Alpha
Narrative Update May 14

DG: New CEO Transition And 2027 EPS Outlook Will Support Upside Potential

Analysts have trimmed their Dollar General price target by about $3 to reflect updated fair value assumptions of $113.66, with modest adjustments to the discount rate, revenue growth, profit margin, and expected future P/E contributing to the revised view. What's in the News Launched simmer & stir, a new private-label kitchen brand with nearly 30 tools and accessories, all priced at $12 or less and most between $2 and $3.50, with nationwide availability planned in about 16,000 stores beginning May 11 (Key Developments).
Narrative Update Apr 28

DG: Future Earnings Power Will Rely On Expanding Retail Media Margins

Analysts are maintaining their Dollar General price target at $175, citing updated assumptions that now reflect a discount rate of 7.88%, revenue growth of 5.07%, a profit margin of 4.04%, and a forward P/E of 24.11x. What's in the News Rollout planned for an enhanced, AI-enabled in-store audio network across about 6,000 stores in 48 states through a partnership with QSIC, which is expected to bring total in-store audio coverage to 12,000 locations by Second Quarter 2026.
Narrative Update Apr 14

DG: Leadership Change And 2026 EPS Outlook Will Shape Fairly Balanced Risk

Analysts have kept Dollar General's fair value estimate effectively unchanged at about $116.63. This reflects only very small adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions.
Narrative Update Mar 31

DG: Leadership Transition And EPS Guidance Will Frame Fairly Valued Multiple Risk

Analysts have revised their Dollar General price target to $116.63 from $103.80, citing updated assumptions for the discount rate, revenue growth, profit margin, and future P/E. These changes collectively point to a different risk and valuation profile for the shares.
Narrative Update Mar 16

DG: Future Earnings Power Will Rely On Expanding Margins

Analysts have increased their price target for Dollar General from about $165 to $175, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E, which together indicate a higher assessed valuation range. What's in the News Dollar General completed the share repurchase program announced on September 5, 2012, having repurchased 123,531,571 shares, representing 45.04% of shares, for a total of $14,618.08m, with no shares repurchased between November 1, 2025 and January 30, 2026 under this tranche (Key Developments).
Narrative Update Mar 02

DG: Completed Buybacks And Raised Guidance Will Support A Measured Earnings Outlook

Narrative Update Overview Analysts have adjusted their price target on Dollar General to about $147.39 from $139.25, citing updates to assumptions around revenue growth, profit margins, discount rate, and future P/E expectations. What's in the News Dollar General completed the repurchase of 123,531,571 shares, representing 45.04% of shares, for a total of US$14,618.08m under its buyback program announced on September 5, 2012 (Key Developments).
Narrative Update Feb 16

DG: Higher EPS Guidance And Completed Buybacks Will Conceal Ongoing Multiple Risk

Analysts have lifted their price target on Dollar General from about $100.54 to roughly $103.80, citing updated assumptions around slightly higher projected revenue growth, profit margins, a modestly lower discount rate, and a small adjustment to the expected future P/E multiple. What's in the News Dollar General reported that from August 2, 2025 to November 1, 2025 it did not repurchase any shares, and that under the buyback announced on September 5, 2012 it has completed the repurchase of 123,531,571 shares, representing 45.04% of shares for a total of US$14,618.08m (Key Developments).
Narrative Update Feb 02

DG: Completed Buybacks And Raised Guidance Will Support Steady Earnings Outlook

Analysts now estimate Dollar General’s fair value at about US$139.25, up from roughly US$122.68, citing updated assumptions for revenue growth, profit margin and future P/E, along with a slightly lower discount rate. What's in the News Dollar General has completed its long running share repurchase program announced on September 5, 2012.
Narrative Update Jan 19

DG: Higher Guidance And Buybacks Will Mask Prolonged Margin And Multiple Pressure

Analysts have nudged their fair value estimate for Dollar General to US$100.54 from about US$98.73, citing slightly higher assumptions for revenue growth, profit margins, the discount rate, and future P/E. What's in the News Dollar General updated its long running share repurchase program, reporting that between August 2, 2025 and November 1, 2025 it bought back 0 shares for US$0.
Narrative Update Jan 05

DG: Earnings Outlook Will Mask Longer-Term Margin And Multiple Compression

Analysts have raised their price target on Dollar General by approximately 6 dollars to about 99 dollars, reflecting slightly lower discount rate assumptions and improved long term profit margin expectations, despite modestly softer revenue growth and valuation multiples. What's in the News Dollar General completed its long running share repurchase program, retiring approximately 123.5 million shares, or about 45% of its shares outstanding, for roughly $14.6 billion since the buyback was launched in 2012 (Key Developments).
Analysis Article Dec 27

After Leaping 27% Dollar General Corporation (NYSE:DG) Shares Are Not Flying Under The Radar

Dollar General Corporation ( NYSE:DG ) shares have continued their recent momentum with a 27% gain in the last month...
Narrative Update Dec 19

DG Will See Higher Future Earnings Power From Margin Expansion

Narrative Update on Dollar General Analyst Price Target Analysts have lifted their price target on Dollar General from approximately $135.00 to about $164.66, citing expectations for stronger profit margins and a slightly higher future earnings multiple, despite modestly slower projected revenue growth and a marginally lower discount rate. What's in the News Raised full year fiscal 2025 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, and nudged net sales growth outlook to about 4.7% to 4.9% from 4.3% to 4.8% (Corporate Guidance: Raised) Completed long running share repurchase program originally announced in 2012, retiring 123,531,571 shares, or about 45.04% of shares outstanding, for a total of $14.62 billion (Buyback Tranche Update) Launched its Holiday Toy Book in stores and online, highlighting exclusive, value focused toy assortments and promotions, including an instant 25% savings when customers spend $75 or more on toys in a single transaction (Product-Related Announcements) Valuation Changes Fair Value: Increased significantly from about $135.00 to approximately $164.66 per share, reflecting a higher intrinsic valuation estimate.
Analysis Article Dec 08

Dollar General (NYSE:DG) Has Announced A Dividend Of $0.59

Dollar General Corporation's ( NYSE:DG ) investors are due to receive a payment of $0.59 per share on 20th of January...
Analysis Article Dec 07

Dollar General Corporation Just Recorded A 38% EPS Beat: Here's What Analysts Are Forecasting Next

Shareholders will be ecstatic, with their stake up 21% over the past week following Dollar General Corporation 's...
Narrative Update Dec 04

DG: Holiday Promotions And Improved Guidance Will Support Steady Earnings Outlook

Analysts have modestly raised their price target on Dollar General to approximately $123 from about $120, citing slightly stronger expectations for revenue growth, profit margins, and future valuation multiples. What's in the News Raised full year 2025 to 2026 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, signaling improved profitability expectations (Corporate Guidance).
Narrative Update Aug 30

Store Expansion And Digital Initiatives Will Enhance Efficiency And Customer Experience

Dollar General's consensus price target has been revised upward, primarily reflecting an improvement in net profit margin and a slight decline in future P/E, resulting in a new fair value estimate of $119.89. What's in the News Dollar General raised FY26 guidance, now expecting net sales growth of 4.3%-4.8%, same-store sales growth of 2.1%-2.6%, and diluted EPS of $5.80-$6.30, all above prior outlook.
Analysis Article Jul 18

These 4 Measures Indicate That Dollar General (NYSE:DG) Is Using Debt Extensively

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Jun 24

Dollar General (NYSE:DG) Could Be Struggling To Allocate Capital

There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'll want to see a...
Seeking Alpha Mar 19

Dollar General: New Financial Targets Boost Value Upside Confidence

Summary Adjusting for one-off costs, Dollar General posted a reasonably solid 4Q24 result. New long-term financial targets point to a healthy recovery in Dollar General’s operating profit margin from FY26E onwards. The near-term outlook for Dollar General is somewhat mixed, as management attempts to improve the business whilst simultaneously facing a number of baked-in FY25E cost headwinds. Dollar General remains a valuation-driven Buy for patient investors who are comfortable with the potential for near-term share price volatility. Read the full article on Seeking Alpha
Seeking Alpha Mar 11

Dollar General: A Discount Retailer Selling At Discount Prices

Summary I rate Dollar General a buy due to its deep discount and recessionary resistant business model. While the core consumer for DG is hurting in the macro environment, DG is supporting the customer through the cycle, leading to higher consumables sales and customer loyalty. With higher consumables sales and DG forced to invest in labor, and inflation remaining sticky, margin pressures will remain, but will not be permanent. Despite margin pressure and other headwinds, with the stock price down 69% from its $262 high, I believe DG is showing an attractive risk-adjusted investment. Read the full article on Seeking Alpha
Seeking Alpha Feb 22

Dollar General: Business Economics Worsen, But Low Valuation Limits Risk (Rating Upgrade)

Summary Dollar General's stock has dropped 45% due to increased competition and economic pressures. Despite stable sales, operating margins have collapsed to 4%. Analysts expect a slow recovery in EPS, potentially reaching $10 by 2029-2030, but the company's long-term viability and recovery potential remain uncertain. Dollar General faces significant challenges from online retailers like Temu and in-store giants like Walmart and Costco, which have an edge as more users look toward grocery delivery apps. Despite poor business economics and high theft rates, Dollar General's strong cash flow and liquidity position may sustain it for the next 5-10 years. Dollar General's valuation signals a discount opportunity if the company can secure a lasting niche. Still, I expect a slow demise over the next decade is more likely, with its margin pressures rising with inflation. Read the full article on Seeking Alpha
Seeking Alpha Feb 12

Dollar General: Buy The Real Estate, The Business, Or Both

Summary Dollar General's expansion is slowing, but the company remains a strong investment due to its rural focus and counter-cyclical resilience. Despite a significant earnings decline, Dollar General's strategic remodels and new product offerings position it for future growth. With a P/E multiple of 12.9x and a 3.2% dividend yield, DG shares offer potential for over 25% annual returns. Investing in REITs like Realty Income and Agree Realty provides diversified exposure to Dollar General real estate with less risk. Read the full article on Seeking Alpha
Seeking Alpha Jan 22

Dollar General's Irrational Valuation Is A Rational Buy

Summary Dollar General's stock is significantly undervalued, trading at 11x projected 2025 earnings, presenting a prime buying opportunity with a conservative price target of $101. Dollar General's fundamentals remain strong, with historical performance showing consistent growth in sales, cash flow, and EPS. Implementing a covered straddle projects a potential 213% return over two years, with a breakeven point 12% below today's valuation. Management's initiatives to reduce shrink and improve operations, along with easing macroeconomic conditions, are expected to drive a rebound in Dollar General's stock price. Read the full article on Seeking Alpha
Seeking Alpha Jan 13

Dollar General Is On Sale

Summary Dollar General's stock has dropped 70.1% since August 2022, despite the market rising by 41%, but the company remains profitable and growing. Revenue increased from $34.22 billion in 2021 to $38.69 billion in 2023, driven by new store openings and rising same-store sales. Profit margins have contracted due to higher costs and inventory issues, but the company is still financially healthy with a strong balance sheet. Shares are attractively priced relative to competitors, prompting an upgrade to a ‘buy’ despite current profit and cash flow challenges. Read the full article on Seeking Alpha
Seeking Alpha Dec 23

Dollar General: Margin Erosion Continues, Reiterate Sell

Summary My 'Sell' view on Dollar General has been accurate so far, as the stock has underperformed the S&P 500. Recent revenue delivery in Q3 FY25 has been adequate, posting a mild surprise vs consensus expectations. But the core consumer is still facing an affordability crisis. Dollar General's usage of promotions to sustain business with consumers is impairing gross and EBIT margins. This trend is expected to continue so long as the consumer's budget remains weak. Valuations are heavily discounted, but perhaps justifiably so given weak earnings expectations and EPS downgrades well into next year. Technically, the charts show no signs of bulls. As a silver lining, leading indicators such as the Nov'24 preliminary Consumer Surveys point to an improved consumer outlook ahead. But I want to see the proof in DG's financials before revising my stance. Read the full article on Seeking Alpha

CEO Compensation Analysis

How has Todd Vasos's remuneration changed compared to Dollar General's earnings?
DateTotal CompensationSalaryCompany Earnings
Jan 30 2026US$8mUS$2m

US$2b

Oct 31 2025n/an/a

US$1b

Aug 01 2025n/an/a

US$1b

May 02 2025n/an/a

US$1b

Jan 31 2025US$2mUS$1m

US$1b

Nov 01 2024n/an/a

US$1b

Aug 02 2024n/an/a

US$1b

May 03 2024n/an/a

US$2b

Feb 02 2024US$9mUS$652k

US$2b

Nov 03 2023n/an/a

US$2b

Aug 04 2023n/an/a

US$2b

May 05 2023n/an/a

US$2b

Feb 03 2023US$16mUS$1m

US$2b

Oct 28 2022n/an/a

US$2b

Jul 29 2022n/an/a

US$2b

Apr 29 2022n/an/a

US$2b

Jan 28 2022US$17mUS$1m

US$2b

Oct 29 2021n/an/a

US$2b

Jul 30 2021n/an/a

US$3b

Apr 30 2021n/an/a

US$3b

Jan 29 2021US$16mUS$1m

US$3b

Oct 30 2020n/an/a

US$3b

Jul 31 2020n/an/a

US$2b

May 01 2020n/an/a

US$2b

Jan 31 2020US$12mUS$1m

US$2b

Compensation vs Market: Todd's total compensation ($USD8.16M) is below average for companies of similar size in the US market ($USD14.79M).

Compensation vs Earnings: Todd's compensation has increased by more than 20% in the past year.


CEO

Todd Vasos (63 yo)

2.6yrs
Tenure
US$8,163,197
Compensation

Mr. Todd J. Vasos serves as an Independent Director at KeyCorp since July 8, 2020 and serves as its Lead Independent Director since January 20, 2026. He had been the Chief Executive Officer of Dollar Gener...


Leadership Team

NamePositionTenureCompensationOwnership
Todd Vasos
CEO & Director2.6yrsUS$8.16m0.062%
$ 14.0m
Donny Lau
Executive VP & CFOless than a yearUS$7.57m0.0013%
$ 302.1k
Emily Taylor
Chief Operating Officerless than a yearUS$8.14m0.012%
$ 2.7m
Carman Wenkoff
Executive VP & Chief Information Officer8.8yrsUS$7.52m0.010%
$ 2.4m
Rhonda Taylor
Executive VP & General Counsel11.2yrsUS$7.61m0.024%
$ 5.4m
Anita Elliott
Senior VP & Chief Accounting Officer10.4yrsno data0.010%
$ 2.3m
Kevin Walker
Vice President of Investor Relationsno datano datano data
Tony Rogers
Senior VP & CMO1.9yrsno datano data
Kathleen Reardon
Executive VP & Chief People Officer7yrsno data0.0087%
$ 2.0m
Roderick West
Executive Vice President of Global Supply Chain5.2yrsno data0.0084%
$ 1.9m
Bryan Wheeler
EVP & Chief Merchandising Officerno datano data0.0058%
$ 1.3m
Tracey Herrmann
Executive VP of Store Operations1.3yrsno data0.0051%
$ 1.1m
3.9yrs
Average Tenure
53yo
Average Age

Experienced Management: DG's management team is considered experienced (3.9 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Todd Vasos
CEO & Director10.9yrsUS$8.16m0.062%
$ 14.0m
Warren Bryant
Independent Director17.3yrsUS$302.65k0.020%
$ 4.6m
Michael Calbert
Independent Director18.8yrsUS$498.72k0.041%
$ 9.2m
David Rowland
Independent Chairman of the Board2.8yrsUS$339.53k0.000030%
$ 6.8k
Debra Sandler
Independent Director6.1yrsUS$320.15k0.0031%
$ 701.2k
Ana Chadwick
Independent Director3.8yrsUS$352.65k0.0024%
$ 532.1k
Ralph Santana
Independent Director8.3yrsUS$302.65k0.0030%
$ 683.2k
Kathleen Scarlett
Independent Director1.8yrsUS$328.72k0.00073%
$ 164.6k
Timothy McGuire
Independent Director8.3yrsUS$322.65k0.0060%
$ 1.4m
8.3yrs
Average Tenure
63yo
Average Age

Experienced Board: DG's board of directors are considered experienced (8.3 years average tenure).


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/18 03:53
End of Day Share Price 2026/05/15 00:00
Earnings2026/01/30
Annual Earnings2026/01/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Dollar General Corporation is covered by 51 analysts. 27 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christopher GrajaArgus Research Company
Meredith AdlerBarclays
Seth SigmanBarclays