NYSE:ZETASoftware
Zeta Global Athena Launch Puts AI Growth Goals And Valuation In Focus
Zeta Global Holdings (NYSE:ZETA) introduced Athena, a conversational AI agent, as part of its marketing platform.
The company described Athena as a tool to help customers increase engagement and simplify how they use Zeta's products.
Management also highlighted ongoing customer expansion and expressed ambitions to grow market share and wallet share through deeper AI integration and proprietary data.
Zeta Global operates as a marketing technology provider, focused on using data and AI to...