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Can Peloton’s (PTON) Formula 1 Tie-Up Reveal New Paths for User Engagement and Brand Differentiation?
The Formula 1 Las Vegas Grand Prix and Peloton Interactive jointly announced a series of exclusive fitness experiences and immersive onsite classes during the Las Vegas race weekend, including unique virtual content and live programming with Peloton instructors at the Wynn Las Vegas.
This collaboration offers Peloton members access to virtual rides and runs along the actual Las Vegas Strip Circuit, highlighting how major event partnerships can broaden user engagement and showcase the brand’s...