NYSE:TGTConsumer Retailing
Is Target’s (TGT) Kris K Soap Bet a Clue to Its Holiday Brand Strategy?
Target and Dr. Squatch have launched “Not Santa: Sandalwood Summit,” a limited-edition men’s soap featuring Kris K. from Target, now available in all stores and online with full access to Target’s same-day and shipping options.
This playful product tie-in with a viral holiday character highlights how Target is using exclusive collaborations and sensory branding to deepen seasonal customer engagement.
We’ll now explore how this AI-enabled, holiday-focused product and fulfillment push could...