NYSE:BF.BBeverage
Is Brown-Forman (BF.B) Using King of Kentucky to Quietly Redefine Its Premium Brand Strategy?
In early February 2026, Brown-Forman’s King of Kentucky brand released its 2026 Small Batch series, a three-batch, limited-edition bourbon aged 12–18 years and bottled at distinct proofs of 105, 107.5, and 110 to highlight different expressions of its long maturation.
This commemorative release, marking both the 250th anniversary of the United States and the creation of Kentucky County, underscores Brown-Forman’s use of scarcity, aging depth, and premium storytelling to reinforce its...