BZUN Stock Overview
Through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for BZUN from our risk checks.
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Baozun Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$3.70 |
| 52 Week High | US$4.38 |
| 52 Week Low | US$2.11 |
| Beta | 0.29 |
| 1 Month Change | 63.00% |
| 3 Month Change | 5.11% |
| 1 Year Change | 35.04% |
| 3 Year Change | -51.57% |
| 5 Year Change | -86.05% |
| Change since IPO | -64.56% |
Recent News & Updates
Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential
May 10 Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%
Apr 05
Baozun: Decent Buy Opportunity After The Correction
Mar 30Recent updates
Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential
May 10 Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%
Apr 05Baozun: Decent Buy Opportunity After The Correction
Mar 30Baozun: Riding The E-Commerce Wave, But China's Shore Is Shallow
Jan 16Benign Growth For Baozun Inc. (NASDAQ:BZUN) Underpins Stock's 26% Plummet
Jan 15Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues
Nov 12Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%
Sep 27Baozun: Key Valuation Metrics Are Attractive
Sep 03Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year
Aug 30Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results
May 31Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too
May 14Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?
Apr 25Baozun: Looking Forward To A Better 2024
Apr 09Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)
Mar 18Baozun: New Buyback Plan And Gap China's Outlook In The Limelight
Jan 26Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement
Jan 06A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)
Aug 20News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts
Mar 31Baozun: Spotlight On Recent Results And Delisting Risk
Aug 29Baozun Q2 2022 Earnings Preview
Aug 22Health Check: How Prudently Does Baozun (NASDAQ:BZUN) Use Debt?
Jun 30At US$7.82, Is It Time To Put Baozun Inc. (NASDAQ:BZUN) On Your Watch List?
May 17Here's Why I Prefer Baozun Over Alibaba Among Chinese E-Commerce Plays
Apr 05An Intrinsic Calculation For Baozun Inc. (NASDAQ:BZUN) Suggests It's 32% Undervalued
Mar 21Baozun (NASDAQ:BZUN) Has More To Do To Multiply In Value Going Forward
Feb 23Baozun Isn't The Preferred Chinese Internet Play
Jan 13Shareholder Returns
| BZUN | US Multiline Retail | US Market | |
|---|---|---|---|
| 7D | 30.3% | 1.5% | -0.3% |
| 1Y | 35.0% | 6.7% | 8.1% |
Return vs Industry: BZUN exceeded the US Multiline Retail industry which returned 6.7% over the past year.
Return vs Market: BZUN exceeded the US Market which returned 8% over the past year.
Price Volatility
| BZUN volatility | |
|---|---|
| BZUN Average Weekly Movement | 9.7% |
| Multiline Retail Industry Average Movement | 8.7% |
| Market Average Movement | 8.0% |
| 10% most volatile stocks in US Market | 16.6% |
| 10% least volatile stocks in US Market | 4.2% |
Stable Share Price: BZUN has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BZUN's weekly volatility (10%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2007 | 7,650 | Vincent Qiu | www.baozun.com |
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates through two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including apparel; home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services.
Baozun Inc. Fundamentals Summary
| BZUN fundamental statistics | |
|---|---|
| Market cap | US$213.75m |
| Earnings (TTM) | -US$25.59m |
| Revenue (TTM) | US$1.30b |
0.2x
P/S Ratio-8.4x
P/E RatioIs BZUN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BZUN income statement (TTM) | |
|---|---|
| Revenue | CN¥9.42b |
| Cost of Revenue | CN¥4.94b |
| Gross Profit | CN¥4.49b |
| Other Expenses | CN¥4.67b |
| Earnings | -CN¥185.20m |
Last Reported Earnings
Dec 31, 2024
Next Earnings Date
May 21, 2025
| Earnings per share (EPS) | -3.21 |
| Gross Margin | 47.62% |
| Net Profit Margin | -1.97% |
| Debt/Equity Ratio | 21.1% |
How did BZUN perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/05/11 04:46 |
| End of Day Share Price | 2025/05/09 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baozun Inc. is covered by 23 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Meng | BOCI Research Ltd. |
| Lixin Ju | BofA Global Research |
| Natalie Wu | China International Capital Corporation Limited |